"Hollender’s access combined with Breen’s reporting skills produce unusually detailed and thoughtful profiles." —Inc. Magazine, April 2010
"While outwardly your business is driven by your social mission, what happens inside your company is an expression of that mission as well. That means also focusing your passionate energy inward to create a fair and beneficial work environment for your employees. In his new book, The Responsibility Revolution, Hollender describes this principleas striving to be authentically good, by building the mission into every part of your business."—Inc.com, March 31, 2010
"Most companies understand that pursuing a laudable mission can amount to a land of rich opportunity. But to successfully travel the road to corporate responsibility, an enterprise must navigate around six daunting land mines…"—HuffingtonPost.com, March 15, 2010
"Entertaining and thought-provoking."—JustMeans.com, March 15, 2010
"In his new book, Jeffrey shows companies how to surpass sustainability and makes a clear case that going beyond sustainability is a competitive advantage."—CauseCapitalism.com, March 15, 2010
"Unlike many of its companions on the shelf in the business section, this book is a pleasure to read. Much of the over-used CSR jargon is absent, the authors have jettisoned ‘bloodless buzzwords like ‘corporate responsibility’ and ‘accountability’ in the first steps of their revolution. The writing is vibrant, pointed, and succinct, much like the advice it imparts."—The CSR Digest, March 15, 2010
"Hollender is at his best when evangelizing and encouraging vision. He likes to tell the story of how his company came to be called Seventh Generation, quoting from the founding document of the native American Iroquois confederacy, ‘In our every deliberation, we must consider the impact of our decisions on the next seven generations.’ Thinking like that would truly make for a responsible—and sustainable—business revolution."—Business Ethics, March 18, 2010
"Hollender, chairman of clean household company Seventh Generation, shares his own company's process of redefining its mission and values, and makes an unimpeachable argument for how sustainable business practices protect both the environment and employees."—Publishers Weekly, March 2010
Articles, excerpts, interviews, Q&A, and mentions with the authors also from:
—Harvard Business Review blog, March 31, 2010
—Forbes.com, March 31, 2010
—CNNMoney.com, March 29, 2010
—TheDailyGreen.com, March 29, 2010
—Harvard Business Review, March 2010
"Jeffrey Hollender and Bill Breen give us the inside scoop on how truly responsible companies out-think and out-perform their conventional-minded competitors. Part manual and part manifesto, The Responsibility Revolution delivers a truckload of examples for growing a company that benefits society as well as shareholders. I only wish we had The Responsibility Revolution’s real-world lessons when we launched Ben & Jerry’s."—Ben Cohen, co-founder, Ben & Jerry’s
"Jeffrey Hollender is a true master of the arts in unifying business with ecology. A rarity indeed, he is one who practices what he teaches."—Horst M. Rechelbacher, founder, Intelligent Nutrients
"My hat is off to Jeffrey Hollender and Bill Breen for their daring new book, The Responsibility Revolution. Drawing on their personal experiences in building the highly successful company, Seventh Generation, and on a wealth of other material, they show with force and eloquence what’s required for corporations to transcend the failed promise of ‘corporate social responsibility’ and give real leadership in building a new economy where people and planet flourish. No more hype and platitudes, The Responsibility Revolution is the real item—a Baedeker for businesses that want to be part of a future that works."—James Gustave Speth, author of The Bridges at the Edge of the World: Capitalism, the Environment, and Crossing From Crisis to Sustainability
"The Responsibility Revolution is a welcome, hopeful, and timely road map for truly sustainable 21st-century commerce in which people and the planet actually count, and profits are the means but not the ends. Cynics beware—their optimistic analysis derives from real evidence that we may in fact be getting commerce right. Their guidance is visionary and their vision gives great guidance. This is a must-read 21st-century primer for investors, entrepreneurs, consumers, and policy-makers alike."—Gary Hirschberg, president and CE-Yo, Stonyfield Farm, Inc.
"Jeffrey Hollender and Bill Breen have collaborated to produce a remarkably detailed road map for businesses that are searching sincerely for the path to good reputation, high purpose, and deep respect. Read this book for a new clarity about the power of all three qualities, and the path to authentic realization thereof."—Ray C. Anderson, founder and chairman, Interface, Inc.
This book provides a realistic perspective on the challenge of building a sustainable business.
You can make things simple, but at great costs - there is a premium to be paid for (socialist) intelligence versus (capitalist) will and aggression.
Being fairly new to the concept of Corporate Responsibility, I found this book to be a very enlightening read.
Perhaps because my degree is in Conservation Biology, I found this book a bit shallow. Nothing was really in-depth enough for businesses to use as action items. Read morePublished on October 20, 2012 by Jill Florio
Six months after this book was published, Jeffrey Hollender was dismissed from the company he founded, Seventh Generation. Read morePublished on March 7, 2012 by Kelly G.
I liked this because it seems to show how forward looking companies can partner with others to prepare for change and how that just by doing so is a good business model.Published on March 12, 2011 by Martin Streetman
...to a hopefully different way of doing business. Authenticity, responsibility, and transparency are the keywords Hollender and Breen bring across in this little business... Read morePublished on February 27, 2011 by Frank Roettgers
I really enjoyed reading this book very much. My first book on this topic was Green to Gold which also offered many case studies on corporate social responsibility. Read morePublished on August 9, 2010 by BOOK REVIEW
In the Foreword, Peter Senge asserts the compelling need for "a different view of the future that is more inspiring than the status quo, and a new consensus on what it will take to... Read morePublished on July 20, 2010 by Robert Morris
I have to admit that I came at this book from a bit of a different angle than a lot of readers probably did. Read morePublished on July 1, 2010 by somethingexcellent
Gathering all the suggestions, theories, ponderings, and proven gameplans for what authors Jeffrey Hollender and Bill Breen call "The Responsibility Revolution" and Bill Gates and... Read morePublished on June 22, 2010 by Z. Freeman
Companies have been quietly embracing sustainability for years. Organic Valley ditched Wal-Mart as a customer in 2004 to maintain a livable wage for its farmers. Read morePublished on June 8, 2010 by Drea Knufken