The Right-Brain Business Plan: A Creative, Visual Map for Success [Paperback]

Jennifer Lee (Author), Kate Prentiss (Illustrator), Chris Guillebeau (Foreword)

Book Description

Publication Date: February 23, 2011

Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life

Editorial Reviews

Review

“If you think of business planning as boring, well, you haven’t read this book yet. This is not business as usual....Jump right in!”
— from the foreword by Chris Guillebeau, author of The Art of Non-Conformity

“Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.”
— Tama J. Kieves, bestselling author of This Time I Dance!

“This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.”
— Jennifer Louden, author of The Life Organizer

“Move over, spreadsheets — this is business planning for the rest of us.”
— Andrea J. Lee, CEO of The Wealthy Thought Leader

About the Author

Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.

Product Details

• Paperback: 240 pages
• Publisher: New World Library (February 23, 2011)
• Language: English
• ISBN-10: 1577319443
• ISBN-13: 978-1577319443
• Product Dimensions: 7 x 0.6 x 9 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (53 customer reviews)
• Amazon Best Sellers Rank: #17,399 in Books (See Top 100 in Books)
  • #15 in Books > Crafts, Hobbies & Home > Crafts & Hobbies > Reference
  • #69 in Books > Business & Investing > Management & Leadership > Systems & Planning

More About the Author

Jennifer Lee is a certified coach, writer, artist, and yogini who believes in living life in full color. Jennifer climbed the corporate ladder for ten years and then made the entrepreneurial leap after realizing she needed to stop living her own dream on the side.

In her free time she's either painting up a storm, reading in her hammock, practicing yoga, or indulging in a midday nap (one of the fabulous perks of being self-employed). She lives in the Bay Area with her husband and their adorable beagle-mix.

Visit artizencoaching.com and rightbrainbusinessplan.com for more info.

Most Helpful Customer Reviews

56 of 56 people found the following review helpful

5.0 out of 5 stars Why Right-Brainers will Rule the World, With Help From J.Lee February 17, 2011

By Luna Jaffe, CFP, MA

Format:Paperback

Those of us that live in the world of big ideas, creative collaboration and dream of using our passion to fund our dreams now have a drivers manual. Jennifer Lee has written and illustrated a book that teaches fun, innovative processes for developing your business plan of action. Unlike many books written for creatives, this book was actually designed for right-brainers! Ideas are offset by examples of how Lee's clients/students interpreted the instructions, and success stories are scattered throughout. I delight in Lee's use of language and feel like I'm sitting in the room with her rather than reading a book. Her voice is playful, encouraging and unique. There are so many good ideas in this book that I want to take a five day leave of absence from work, turn off the phone, send the family away, and hole up in my studio to devour and delve into every page and exercise. I can't recommend this book highly enough! Even if you never create a business plan, you will be inspired to open up to new possibilities, resources, perspectives and most importantly, find ways to make money doing what you love most.

29 of 29 people found the following review helpful

5.0 out of 5 stars A GODSEND FOR CREATIVE TYPES March 9, 2011

By M. Ewert

Format:Paperback

I'm a creative person (& left-handed to boot!) - and I get overwhelmed super easily. But I'm also super ambitious. How to bridge these two sides of myself? Um, THIS BOOK.

Jennifer Lee is a GODDESS who gives you a whole toy-box full of clever tools that you'll actually be chomping at the bit to play with!

I can't say enough how about how grateful I am that this book & methodology exists. I would have ditched ALL of my goals for 2010 if I hadn't had my own homemade Right Brain Business Plan. And 2011 is already off to a 100% success rate, thanks to THIS year's RB Business Plan.

One other thing I'll add: this book is VERY practical. It *doesn't* tell you to dream big and to then go hug a lollipop tree.
It DOES tell you how to get in touch with your dreams, and then how to FOLLOW THROUGH ON THEM with very pleasurable versions of what more left-brain sources call 'marketing', 'research,' 'financial plan,' etc. Seriously, this book is chockfull of immensely practical skills, tools & principles, but they're all made fun as hell.

Anyway- I'd write more - but I want to get back to my creative projects!

~Marcus Ewert

30 of 31 people found the following review helpful

5.0 out of 5 stars Finally a Book for Creative Thinkers Who are Entrepreneurs March 11, 2011

By M. Mcgraw

Format:Kindle Edition|Amazon Verified Purchase

This book was such an eye opener for me. I never realized why I had such a hard time with business plans and marketing, etc. (and I majored in Business Admin/Marketing) This book allows me to be creative while planning my business. It is a fun way to do the tedious tasks of running a business. If you find the tasks of running your business difficult, read this book and see if it sounds like fun. I know I can't wait to create mine. I read through the whole book in 1 day. I participated in the Right Brain Business Plan Video Summit and now I'm ready to get started.