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The Right-Brain Business Plan [Kindle Edition]

Jennifer Lee , Chris Guillebeau , Kate Prentiss
4.5 out of 5 stars  See all reviews (79 customer reviews)

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Book Description

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.

Editorial Reviews


“If you think of business planning as boring, well, you haven’t read this book yet. This is not business as usual....Jump right in!” — from the foreword by Chris Guillebeau, author of The Art of Non-Conformity “Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.” — Tama J. Kieves, bestselling author of This Time I Dance! “This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.” — Jennifer Louden, author of The Life Organizer “Move over, spreadsheets — this is business planning for the rest of us.” — Andrea J. Lee, CEO of The Wealthy Thought Leader

About the Author

Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.

Product Details

  • File Size: 9057 KB
  • Print Length: 240 pages
  • Publisher: New World Library (February 16, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004O4D1X6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #73,194 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
70 of 71 people found the following review helpful
Those of us that live in the world of big ideas, creative collaboration and dream of using our passion to fund our dreams now have a drivers manual. Jennifer Lee has written and illustrated a book that teaches fun, innovative processes for developing your business plan of action. Unlike many books written for creatives, this book was actually designed for right-brainers! Ideas are offset by examples of how Lee's clients/students interpreted the instructions, and success stories are scattered throughout. I delight in Lee's use of language and feel like I'm sitting in the room with her rather than reading a book. Her voice is playful, encouraging and unique. There are so many good ideas in this book that I want to take a five day leave of absence from work, turn off the phone, send the family away, and hole up in my studio to devour and delve into every page and exercise. I can't recommend this book highly enough! Even if you never create a business plan, you will be inspired to open up to new possibilities, resources, perspectives and most importantly, find ways to make money doing what you love most.
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40 of 40 people found the following review helpful
5.0 out of 5 stars A GODSEND FOR CREATIVE TYPES March 9, 2011
I'm a creative person (& left-handed to boot!) - and I get overwhelmed super easily. But I'm also super ambitious. How to bridge these two sides of myself? Um, THIS BOOK.

Jennifer Lee is a GODDESS who gives you a whole toy-box full of clever tools that you'll actually be chomping at the bit to play with!

I can't say enough how about how grateful I am that this book & methodology exists. I would have ditched ALL of my goals for 2010 if I hadn't had my own homemade Right Brain Business Plan. And 2011 is already off to a 100% success rate, thanks to THIS year's RB Business Plan.

One other thing I'll add: this book is VERY practical. It *doesn't* tell you to dream big and to then go hug a lollipop tree.
It DOES tell you how to get in touch with your dreams, and then how to FOLLOW THROUGH ON THEM with very pleasurable versions of what more left-brain sources call 'marketing', 'research,' 'financial plan,' etc. Seriously, this book is chockfull of immensely practical skills, tools & principles, but they're all made fun as hell.

Anyway- I'd write more - but I want to get back to my creative projects!

~Marcus Ewert
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39 of 40 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This book was such an eye opener for me. I never realized why I had such a hard time with business plans and marketing, etc. (and I majored in Business Admin/Marketing) This book allows me to be creative while planning my business. It is a fun way to do the tedious tasks of running a business. If you find the tasks of running your business difficult, read this book and see if it sounds like fun. I know I can't wait to create mine. I read through the whole book in 1 day. I participated in the Right Brain Business Plan Video Summit and now I'm ready to get started.
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31 of 32 people found the following review helpful
3.0 out of 5 stars A Breath of Fresh Air July 8, 2012
Format:Paperback|Verified Purchase
This book takes you through the process of starting a business from idea to implementation. It is clear, engaging and enjoyable.

It helps get beyond the dullness of the usual business plan into visual activities. If you are someone who feels stifled by the usual tedium of business plans this is probably the book you have been looking for. Through collage, drawing and visualisation it gets you to the stuff you need to know what you need to know about starting and monitoring your business.

It is an easier and more stimulating approach to the traditional business plan. If you are looking for a different approach to business then this isn't the book for you. What it is, is a more enjoyable way to do your business plan.

In the kindle edition the text can be expanded but not the text in the illustrations. This means that some of it is difficult to read. This doesn't interfere much with the usefulness of the book, but it is certainly annoying. Buy the hard copy.
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51 of 60 people found the following review helpful
2.0 out of 5 stars Slightly condescending and totally cheesy May 8, 2013
Format:Paperback|Verified Purchase
When I ordered this book, I was absolutely excited. I am a young professional looking to start my own art business, so I thought, "'The Right-Brain Business Plan'? That sounds perfect for me!" But as soon as I had a chance to look through the book when it came to my door, I realized that it was cheesy, condescending, and not at all what I had imagined.

First of all: The majority of the visual exercises involve going through magazines and clipping out pictures that the reader is then encouraged to paste onto a sheet of paper to create a business plan. Are you serious? This takes me back to high school French class, when I had to create a poster about my favorite foods and activities. Magazines were an insufficient source of self-expression when I was 16, and they certainly are now.

Secondly: On a purely aesthetically driven note, I thought the book was poorly designed. And I know, I know, that's kind of superficial of me to say, but come on, people. If you are trying to sell a book to visually-minded people about being visually-minded, it sure as hell better look pretty. As a graphic designer, I found myself cringing when I flipped the page and saw some of the layouts in this book.

Third: I've always disliked the idea that artists struggle with numbers and big words. I am an artist who tutors physics and calculus on the side to make extra money, and I know plenty of artists who are intelligent, hardworking, and (mostly) organized. Unfortunately, this author tends to go with the view that, to cater to the creative, she should use cool catch phrases and appeal to our "hip" side.
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Most Recent Customer Reviews
5.0 out of 5 stars I'm still working on my business plan Jennfer Lee! ...
I'm still working on my business plan Jennfer Lee! It's a long outdrawn process but you help make it clearer for an artist!
Published 2 months ago by Barbara
5.0 out of 5 stars Love it!
Brilliant for a creative entrepreneur like me! :)
Published 2 months ago by Kati
5.0 out of 5 stars The Right-Brain Business Plan
The Right-Brain Business Plan is a dare I say it, FUN way to go about starting or working your business? Read more
Published 3 months ago by Sheri Newton
2.0 out of 5 stars Written for 15 - 20 year olds
This book is okay... It is written for the 15 - 20 year old demographic. I didn't get anything I already didn't know out of the book and I found the artsy collages annoying. Read more
Published 3 months ago by Big frank
5.0 out of 5 stars Five Stars
Love this book….lots of good information and fun to read. Thanks.
Published 4 months ago by Donna Capozzi
5.0 out of 5 stars Awesome resource for creative types!
This is a GREAT tool for helping creatives do planning / mapping in a way that uses creative intuition, and she clearly knows the psychology behind her audience, pinpointing the... Read more
Published 4 months ago by Calley Bliss McDowall
4.0 out of 5 stars ) Many of the steps look like art projects
Jennifer Lee is the author of The Right-Brain Business Plan: A Creative, Visual Map for Success. (This Jennifer is not the author of Frozen, this Jennifer runs Artizen... Read more
Published 4 months ago by QuinnCreative
4.0 out of 5 stars Fun & creative
A radical and very different way to doing a business plan. Very fun process and less tedious and get you thinking about to get your business structured in a creative way
Published 5 months ago by draedarockstar
5.0 out of 5 stars great book
Love this book. a very visual concept to getting difficult questions answered about your business plan and ideas.
Published 5 months ago by Hillari E. Kennedy
5.0 out of 5 stars whatever your brain, it's a great tool
I love taking quizzes and tests and when I take "right-brain vs. left-brain" tests I come out smack dab in the middle. Read more
Published 7 months ago by T. A. Dumas
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More About the Author

Jennifer Lee is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.


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