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The Rise of the Naked Economy: How to Benefit from the Changing Workplace Hardcover – July 9, 2013

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The Rise of the Naked Economy: How to Benefit from the Changing Workplace + The Fifth Age of Work: How Companies Can Redesign Work to Become More Innovative in a Cloud Economy + The Coworking Handbook: Learn How To Create and Manage a Succesful Coworking Space
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Product Details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan Trade (July 9, 2013)
  • Language: English
  • ISBN-10: 0230342191
  • ISBN-13: 978-0230342194
  • Product Dimensions: 5.9 x 1 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #589,387 in Books (See Top 100 in Books)

Editorial Reviews


"This provocative and fascinating book is a valuable guide to navigating the changes in the American workforce and economy. Plus, it's fun to read!" --Walter Isaacson, bestselling author of Steve Jobs and CEO of the Aspen Institute

"The Rise of the Naked Economy captures the tremendous challenges and opportunities for the Creative Class as they redefine work. This is a must read for anyone trying to figure how individuals, organizations and communities prosper in the new economy." --Richard Florida, Professor, University of Toronto and New York University; Editor At Large Atlantic Cities

"The freelance surge is the industrial revolution of our time. Nearly 1 in 3 Americans is working independently. The Rise of the Naked Economy offers an important and optimistic look at how this change can make our economy more productive and our lives more balanced. Read this book -- and join the movement!" --Sara Horowitz, founder of Freelancers Union and author of The Freelancer's Bible

"A refreshing take on how to make the global economy work for you, The Rise of the Naked Economy upends what we know about collaboration, co-working, and what makes businesses today thrive. This is a manifesto for anyone who wants to change the way we work." -- David Gelles, The Financial Times and author of Mindful Work

"How refreshing to receive clear, useful advice about how to thrive in the economy we actually live in, as opposed to the one we long for in the past. The Rise of the Naked Economy will wake you up, inspire you and get you prepared to live, work and prosper in the 21st Century." --Pamela Slim, author of Escape from Cubicle Nation

"The Rise of the Naked Economy gives a fresh new way to think about our work, our cities, and our society." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of, Inc.

"The expectations of this workforce combined with the millennial generation will force the workplace to change. This book gives a leader insights into what makes that new evolved worker tick, and how the change in the marketplace has to occur to unleash this global talent. To figure out how to leverage this talent will be the competitive advantage for any business as our historic ‘contract’ with employees is no longer valid. A must read." —Pat Wadors, VP, Global Talent Organization, LinkedIn

"For anyone engaged in the Innovation Economy, or hoping to better understand today's mobile, agile workforce, The Rise of the Naked Economy is an insightful, interesting and enjoyable read. Ryan Coonerty and Jeremy Neuner translate their insights and experience in the working world to the printed page without missing a beat. I highly recommend it." -- Carl Guardino, President and CEO, Silicon Valley Leadership Group

"Coonerty and Neuner's examination of the radical shift in the relationship between employer and employee in the new economy is a must read for anyone entering the workforce, and perhaps even more important for those of us who have been here for years. A timely and fascinating book." --Len Vlahos, Executive Director, Book Industry Study Group

"Workplaces in corporate America are beginning to embrace a whole new way of working that has been pioneered by entrepreneurial individuals. The Rise of the Naked Economy provides the understanding you need to lead your organization or to enter the emerging society of individual entrepreneurs." -- Ken Kannappan, CEO of Plantronics

"The Rise of the Naked Economy has struck a chord. Ryan Coonerty and Jeremy Neuner have encapsulated the changes facing employees and their employers in today's marketplace. It is insightful, humorous, filled with stories and opportunities for instant application. I think it nothing less than revolutionary in how they approach and describe the changes facing our economy." --Gayle Shanks, co-owner of Changing Hands Bookstore

"A fascinating look at the workplace revolution, The Rise of the Naked Economy is filled with compelling stories about people creating and pursuing work in innovative ways. Coonerty and Neuner aren’t just thinking outside the box, they’re imaging a world without boxes. And after reading their book, you’ll be as excited as they clearly are about this brave new world." --Allison Hill, President/COO, Vroman’s Bookstore

"Ryan Coonerty and Jeremy Neuner offer a way out of the boredom and anxiety of life and work trapped in a cubicle. Lively, timely, and wise." --Evan Thomas, Ferris Professor of Journalism, Princeton University, and author of Ike's Bluff

About the Author

Ryan Coonerty is the co-founder and Chief Strategist for NextSpace. He served two terms as the Mayor of Santa Cruz, California and was selected by the Aspen Institute as "one of the nation's most promising young leaders." Ryan teaches constitutional law at the University of California, Santa Cruz and is the author of Etched in Stone: Enduring Words from Our Nation's Monuments

Jeremy Neuner is the co-founder and CEO of NextSpace, where he and his team are leading the charge in the future of work. Before that, he was a Navy pilot, a management consultant, and a local government official. Jeremy spent time as a fellow at the Aspen Institute's Business and Society program where he studied the future of work with leaders of Fortune 500 companies.

Customer Reviews

4.3 out of 5 stars
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See all 15 customer reviews
Changed my life for the better.
Maximillian Casillas
If you are wondering how to integrate what you really, really want out of life with your work, read this book.
Susan A. Barich
This is a must read for anyone that is navigating their way through the new economy.
L. Carter

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By FL Design on November 17, 2014
Format: Hardcover
What a waste. If you are looking for a how-to-ish book on career shifting, creating your own job in the new economy, this is NOT the book for you. Maybe I am used to repair books or the "How to for Idiots" series of publications which lay out concrete ideas and plans and strategies on accomplishing tasks or learning new skills and was basically expecting for $$ that I'd get some of that concrete info from this book. But no, it was very general and even the general info and observations were nothing I haven't heard on CNN or even Glamour magazine (Hey girls the marketplace is changing!) I should have listened to the other reviewer but in seeing all the positive reviews (who must all be friends or business contacts with the authors) I figured it would have some good information I could glean from it. WRONG. Despite the "How-to benefit" contained in the title, I found this to be more an observational work punctuated by light anecdotes and some moderately topical references to new economy marketplace innovations. (and unfortunately like the other reviewer noted it started to feel like this work was as much about promoting the business venture of the author's as it was to actually help individuals launch themselves into the marketplace). I read the first chapter. And then halfway through the second I started just skimming the rest looking for anything helpful in a concrete way vs the relatively mindless fluff and observations that sounded educated and deep but didn't have much content beyond what you could find on a google search: "alternative working arrangements." Speaking of google searches, midway through the book I actually started to get kinda pissed and feeling had for shelling out some $ on this and so did my own google search on who the author was.Read more ›
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3 of 3 people found the following review helpful By D. Odden on December 7, 2013
Format: Hardcover
(I wrote a full review of this book at [...] What follows is the main points why I give it 5 points.)

I have had a lot of time this fall to do some reading and this was at the top of my list of must reads. I was not disappointed in the content. It reads easily with many anecdotes of successes found in a coworking space. With experience starting and operating a coworking space, the two have seen many wins and have had a chance to see how it benefits many points in the traditional and non-traditional workspaces.

These two started with a vision. Provide a place that a person could work out of instead of a coffee shop and provide a collaborative, coworking space that works because the community shares in the successes, and help each other out. Need assistance? There is someone that either has the answer or knows the person that has the answer. It is in building on the success of NextSpace that Ryan and Jeremy figured out why it was working and they wanted to share their lessons with the world.

They discuss varying topics of how the old paradigm of business development and management no longer works in today’s economy. From discussing how freelancers are working together, to how hiring practices that encourage employing positions that are not truly busy or managing projects more stagnantly than today’s technology encourages. Today’s businesses have more ways to manage projects dynamically, outsourcing to a freelance or solo position that contracts for a simple task or a full project. With 30-45% or Americans working in a freelance or solo contractor, there is a lot full of prospective workers that can be dynamically added to your project and save on the bottom line.

They also touch on the overhead of having employees and the hidden costs.
Read more ›
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10 of 13 people found the following review helpful By Thomas Dinsmore on September 3, 2013
Format: Hardcover
I bought this book after reading other customer reviews and reading the 'Look Inside' text. "Wow!" I thought. "This looks like a handy guide on how to succeed in the new economy!"

Boy, was I wrong.

The first thing you should know about this book is that it is an advertorial for NextSpace, the authors' startup that provides office space and other services for free-lancers. And so we have an entire chapter devoted to the various types of space free-lancers like to use. Gee whiz: some people prefer private offices, while others like to work sitting on the floor. However you like to work, NextSpace has just the space for you.

The authors' analysis of the economy is trivial. It is hardly news that businesses sometimes fire people, and that job security is a touch-and-go sort of thing. Nevertheless, firms go to great lengths to retain valued employees, and the skills that make free-lancing possible are also highly valuable to employers. Free-lancing and entrepreneurship are certainly appropriate models for some people and in some career fields, but they aren't for everyone. The authors provide no insight into who should seriously consider a free-lance career.

It's also not news that free-lancers have to buy their own health insurance and pay self-employment tax, problems that the authors reveal breathlessly, but for which they offer no solutions.

If you're thinking about free-lancing and looking for some guidance, there is no shortage of helpful books that won't try to sell you stuff. Like this one:

Profitable Consultant Starting Growing Expertise

On the other hand, if you just want to learn more about NextSpace, save your money and check their website.
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