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The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity Hardcover – June 24, 2014

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Product Details

  • Hardcover: 240 pages
  • Publisher: Palgrave Macmillan (June 24, 2014)
  • Language: English
  • ISBN-10: 113737005X
  • ISBN-13: 978-1137370051
  • Product Dimensions: 6.3 x 0.9 x 9.5 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,946,188 in Books (See Top 100 in Books)

Editorial Reviews


'Simpfendorfer gives his topic a thorough treatment. His insights...give an impressive oversight into key trends shaping the region...a combination of anecdotes, personal travel tales, and a lot of statistics in a book that is easy to read' -Financial Times beyondbrics "A canny snapshot of a sprawling, kaleidoscopic and ever growing marketplace...Simpfendorfer writes with vibrancy and enthusiasm" -Kirkus "The Rise of the New East presents insightful and thought-provoking views of the business opportunities and challenges in the vast markets of Asia. The book provides compelling evidence, using fascinating and fun real-world stories from the author's wide experience in Asia. Key reading for anyone who wants to understand the changing dynamics in the markets of the East." - Frank Newman, former Deputy Secretary of the U.S. Treasury Department, former CEO of Bankers Trust, and former CEO of Shenzhen Development Bank, China "Ben is a thorough and totally involved observer of matters Eastern with an ability to articulate his thoughts clearly both orally and, as in this case, in a totally unstuffy, readable and informative book. A tireless traveler with an enquiring economist's mind, he shines because of his ability to cross cultural and language barriers with an ease I have yet to find in others." - David Eldon, former Chairman of HSBC Asia Pacific "No one is better qualified or more engaging than Ben Simpfendorfer to describe, analyze and explain the stunning rise and turbulence of the 'New Asia'. While engaging us with great stories, Ben nevertheless avoids the temptation to simplify what is inherently complex: his deep appreciation of economics, culture and politics stretching from China to the Arab world informs his analysis with powerful subtlety and insight. For anyone who cares about the shape of the next 20 years, this is required, and rewarding, reading." - Teresa Barger, CEO and CIO, Cartica Capital and co-Founder of the Emerging Markets Private Equity Association (EMPEA) "Though the theme of The Rise of the New East is rapid change in Asian market dynamics, there is one clear constant: Ben Simpfendorfer remains the best guide and analyst to the mega-region stretching from Shanghai to Riyadh. This book embraces complexity rather than ignoring or over-simplifying it. Essential reading for the rebalanced world." - Parag Khanna, author of The Second World: How Emerging Powers are Redefining Global Competition in the 21st Century

About the Author

Ben Simpfendorfer is founder & managing director of Silk Road Associates, a strategy consultancy and economic advisory based in Hong Kong with offices in Bangkok and Melbourne. He is a member of CNN’s Globex20, writes a regular column for’s blog “beyondbrics,” and is the author of The New Silk Road. He lives in Hong Kong.

More About the Author

Ben Simpfendorfer is Founder and Managing Director of Silk Road Associates, a strategy consultancy based in Hong Kong with offices in Beijing and Melbourne. Ben assists multinationals and mid-market firms develop their business strategies in Asia and the Middle East. He was the former Chief China Economist for RBS and Senior China Economist for JPMorgan where he advised some of the world's largest financial institutions and multinationals.

Ben has spent the past 20 years working in Asia and the Middle East. He is currently based in Hong Kong, but previously lived in Beijing, Beirut, and Damascus. He is also a Mandarin, Cantonese, and Arabic speaker. Ben writes a regular column for's beyondbrics and features regularly on CNBC, Bloomberg, and the BBC. He is the bestselling author of "The Rise of the New East" (Palgrave, 2014) and "The New Silk Road" (Palgrave, 2009).

Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Loyd E. Eskildson HALL OF FAME on June 27, 2014
Format: Kindle Edition
Author Simpfendorfer contends that the New East (about 50 nations, reaching as far as Egypt and including Indonesia, Kuwait, Saudi Arabia, Oman, Philippines, Singapore, Turkey as well as China, India, South Korea, Taiwan, etc. - but excluding Japan because he contends it is at a different level of development) is both growing rapidly in market size and complexity. Some 80-88% (1.1 billion) of the world's Muslim population (he cites both figures) live within the area, an important part of the approximately 3.5 billion overall. An estimated 400 million households earn at least $15,000/year (adjusted for purchasing power parity- PPP), with about half of those in China; there are about 150 million households with a PPP of at least $25,000/year, the majority of whom are in China. However, the 'middle class' in urban Chinese households would approximate those earning over $10,000/year (PPP), but only $3,500 in Indonesia. Thus, what sells in Jakarta won't necessarily sell in Beijing.

Another significant point - areas within the New East are adopting online ordering faster than the U.S. and Europe, partly the result of marketers wanting to avoid dealing with multiple sets of officials and travel difficulties. Almost half (46%) of urban Chinese purchase footwear products online within a three-month period, vs. 18% of Americans and Europeans; for clothing and accessories, about 58% of Chinese, vs. 38% of Americans, 34% of Europeans. The average Chinese has 3-5 smart devices (phones, tablets, e-readers), vs. 1-2 for Americans, and less than one for the average German.

'Glamour-Sales,' a flash-marketer of luxury good overstocks delivers within 24 hours in its home city of Shanghai, 48 hours in Beijing, and three days for most of the rest of China.
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1 of 1 people found the following review helpful By Renaud ANJORAN on August 29, 2014
Format: Kindle Edition Verified Purchase
This book explores the region’s growing commercial opportunities and complexities. It deals with “the East”, a wide area starting in Egypt and ending in China. The author, an former economist who has set up a consultancy in Hong Kong, tells numerous examples and anecdotes.
The book is well written, precise and concise, and very easy to read. It sheds some light on some of the most interesting trends on this area. I highly recommend it to anybody who has an interest in the East!
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Format: Kindle Edition
This book represents the recent "on the ground experience" of Simpfendorfer during the past 6 years (since his last book). The stories reflect the complexities and the differences that exist throughout the region that challenge any foreign business owner and MNC manager. The reader is taken through the Chapters through a series of interactions that the author describes with specific key people during his travels. The book is concisely written and to the point. The only thing missing would be a list of key takeaways at the end of each Chapter. However, this might detract from the fluidity and constant change of the region. In short, the book is more than a "How to" rather it helps the reader to gain a better appreciation of how people think and do business across the region. This is not your usual Asia business "how to" book. Readers are more likely to gain a better understanding of the intricate ties and practices that exist in the region. Must read if your business touch points are in the New East.
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