A book for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
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About the Author
The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher.
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Customer Reviews
Most Helpful Customer Reviews
34 of 37 people found the following review helpful
Format:Hardcover
I'm surprised this book hasn't been reviewed yet. Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online fo $1,009.95 One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master.
39 of 45 people found the following review helpful
Format:Hardcover
Robert Collier is one of the absolute greatest copywriters
of all time. This book is simply a tremendous bargain since
it hasn't been re-published in many years. I have 2 copies
of the original 5th edition on my bookshelf because I never
wanted to lose one. If you study Collier's work you can crank
out winning sales letters that bring in the cash anytime you
like.
of all time. This book is simply a tremendous bargain since
it hasn't been re-published in many years. I have 2 copies
of the original 5th edition on my bookshelf because I never
wanted to lose one. If you study Collier's work you can crank
out winning sales letters that bring in the cash anytime you
like.
I still personally use many of his sales letters ideas in
my own Internet business day in and day out.
8 of 9 people found the following review helpful
Format:Paperback
You may think that there is not alot you can learn to improve your marketing from a book that has its beginnings almost 70 years ago, and you would be wrong.
Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.
Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".
* Gain your prospects attention.
* Use facts to distinguish yourself from your competition.
* Determine what makes you and your offering unique.
* Focus on the prospects needs and desires, not your desire to sell.
Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.
The Letter Book is a fantastic place to start.
Cheers!
Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.
Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".
* Gain your prospects attention.
* Use facts to distinguish yourself from your competition.
* Determine what makes you and your offering unique.
* Focus on the prospects needs and desires, not your desire to sell.
Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.
The Letter Book is a fantastic place to start.
Cheers!
Most Recent Customer Reviews
The one who taught the rest
Every good copywriter probably owns a copy of this. You will recognize alot of the pitches from your childhood and even current life. Read more
Published 8 months ago by ProfRice
Get to the point!
You can tell Robert Collier has the idea, but you'd be better served to read something by Clayton Makepeace or Gary Bencivenga, or even Victor Schwab or Dick Sanders. Read more
Published 10 months ago by Cams
Worth every penny
This is bar none, one of the best marketing books ever written. It's 450 pages of pure learning. There's something to learn in every page in this book. Read more
Published 10 months ago by M. Morris
A Powerful Gem - Will Change How You Write Forever
You know, I was worried at first. I picked up this book, knowing the time it was written and what the language is generally like. Read more
Published 23 months ago by Angel R. Surez
Playing devil's advocate...
There are a couple of master copywriters among reviewers. They sold me the idea I should get this book. It's not their fault, even Gene Schwarts calls it "a gold mine". Read more
Published 24 months ago by Daniel
olde but a goode
This book although written years ago still has relevence today.I do wish it had more examples of copy that was outside the book sales indrustry. Read more
Published on December 24, 2008 by Andrea J. Logan
Get it TODAY... before it's gone for good!
Without a doubt, Robert Collier's "Letter Book" is
one of the top five books ever written on the subject
of writing effective sales copy. Read more
one of the top five books ever written on the subject
of writing effective sales copy. Read more
Published on November 8, 2008 by Kirk Bardsley
One of the best!
The Wisdom of Robert Collier I - Including: The Secret of the Ages, Secret of Power AND Secret of Gold
Awesome!!! Read more
Awesome!!! Read more
Published on October 29, 2008 by Aano Aano
advanced stuff
Another reviewer though this was beginner stuff - a
shallow reading I think, for this is one of the most
advanced copywriting books of all. Read more
shallow reading I think, for this is one of the most
advanced copywriting books of all. Read more
Published on September 30, 2008 by Loren Woirhaye
Interesting record from days bygone
Everything in this book has been used and abused over and over again by marketeers.
Maybe in it's time it was indeed pioneering work - now it is just a curiousity. Read more
Maybe in it's time it was indeed pioneering work - now it is just a curiousity. Read more
Published on August 27, 2008 by J. Alan
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