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The Robert Collier Letter Book Paperback – January 1, 1989

ISBN-13: 978-0912576206 Edition: 1st

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The Robert Collier Letter Book + How to Write a Good Advertisement + Tested Advertising Methods (Prentice Hall Business Classics)
Price for all three: $51.21

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Product Details

  • Paperback: 466 pages
  • Publisher: Robert Collier Publications; 1st edition (January 1, 1989)
  • Language: English
  • ISBN-13: 978-0912576206
  • ASIN: 0912576200
  • Product Dimensions: 1.2 x 6 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #722,736 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. It is currently available in translation in Japan.

Customer Reviews

He takes you by the hand, shows you what was done, how it was done, why it was done, and how to do it again.
Angel R. Surez
Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".
Bernie L. Malonson
The Wisdom of Robert Collier I - Including: The Secret of the Ages, Secret of Power AND Secret of Gold Awesome!!!
Aano Aano

Most Helpful Customer Reviews

47 of 51 people found the following review helpful By Ken McCarthy on October 18, 2003
Format: Hardcover
I'm surprised this book hasn't been reviewed yet. Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online fo $1,009.95 One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master.
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49 of 55 people found the following review helpful By Yanik Silver on November 4, 2003
Format: Hardcover
Robert Collier is one of the absolute greatest copywriters
of all time. This book is simply a tremendous bargain since
it hasn't been re-published in many years. I have 2 copies
of the original 5th edition on my bookshelf because I never
wanted to lose one. If you study Collier's work you can crank
out winning sales letters that bring in the cash anytime you
like.
I still personally use many of his sales letters ideas in
my own Internet business day in and day out.
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14 of 15 people found the following review helpful By Bernie L. Malonson on July 6, 2008
Format: Paperback
You may think that there is not alot you can learn to improve your marketing from a book that has its beginnings almost 70 years ago, and you would be wrong.

Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.

Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".

* Gain your prospects attention.
* Use facts to distinguish yourself from your competition.
* Determine what makes you and your offering unique.
* Focus on the prospects needs and desires, not your desire to sell.

Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.

The Letter Book is a fantastic place to start.

Cheers!
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4 of 4 people found the following review helpful By Kirk Bardsley on November 8, 2008
Format: Paperback
Without a doubt, Robert Collier's "Letter Book" is
one of the top five books ever written on the subject
of writing effective sales copy.

Robert Collier was a genius, who even today, most
of the big names in the business try to imitate, and
for good reason!

The hardest part in creating a 'salesman in print',
is asking your prospect to exchange their hard earned
money, for the product or service you have to offer.

Robert Collier did this in a fashion unlike any other...

...his copy 'effortlessly' makes you feel compelled
to take action, while leaving you in no doubt that
you're making the right decision.

I personally refer to the infamous "Robert Collier
Letter Book" for inspiration whenever I sit down to
write copy. It's right here on my desk at ALL times...
you could say it's my copywriting bible!

My advice is to get yourself SEVERAL copies TODAY,
before it goes back out of print...

...YOU HAVE BEEN WARNED!
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3 of 3 people found the following review helpful By Yvon Beaubrun on March 26, 2013
Format: Kindle Edition Verified Purchase
This book was obviously not reviewed for formatting. Imagine reading a page in the book in which there was 1, 2 or 3 sentences on each line; that is the case with this e-version. It's totally frustrating to read. It is not what the author wanted. The content is great but you are better off getting the physical book because you'll be going from page to page reading 1 to 5 words on each line while the whole page is blank.
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3 of 3 people found the following review helpful By N's Gadget Reviews on January 28, 2014
Format: Paperback Verified Purchase
After you've read scientific advertising and gotten the general idea of direct response, this is the only book you need on copywriting. Just understand that it's not really a step-by-step book, nor is it a page turner. It's more of a reference book.

You should, however, muscle through the entire book at some point if you're a serious copywriter or even if you hire copywriters on a regular basis. I have personally adopted a number of ideas from Mr. Collier's copy over the years and have seen great results from the copy.

I've also read a lot of other copywriting books and attended the seminars, yada yada, but I gotta tell ya - as far as value for money and stuff I actually use .... this is pretty much all I ever needed. To give you an idea, I've been marketing online and off for over 16 years and I've seen the great majority of the "greats" work. So this is high praise.

I recommend it to everyone in my entrepreneurs' inner circle group and really anyone that wants to understand how a good offer is constructed and how you get people to pull out their wallets and buy immediately.

Oh and one final thought. While the book is available in electronic formats, don't bother. It's too big and too much of a reference book to be manageable in electronic form. I'd pick up a paper copy even if you don't normally do paper books.
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9 of 12 people found the following review helpful By Daniel on May 25, 2010
Format: Paperback Verified Purchase
There are a couple of master copywriters among reviewers. They sold me the idea I should get this book. It's not their fault, even Gene Schwarts calls it "a gold mine". However, I'm not so sure it is that great.

I have been reading, day after day, this book. Some things are good, others not so good.

The first chapters are the "theory" chapters. They are the good part of the book. Not mind blowing, but really good. They contribute to your understanding of copywriting. Basically, understand your prospect, appeal to his emotions, know your product in and out, write an original sales letter. Proof, proof, proof, you need proof to back up what you are saying. Words, use the right words, powerful words, exciting words, big words, nice words, polite words... That's it. Well, there is some more but you'll have to buy to see it yourself.

The rest of the book is a compendium of what Collier wrote throughout his career. Here is the problem. I read a sales letter... so far, so good... Next sales letter... almost the same, only a bit different strategy... Next sales letter, same style, same strategy, different product.

I'm bored.

I try again. The same.

I'm more bored.

Change, variety, please, sth different. The book does offer different sales letters for different situations, still it was some what repetitive.

This book is good, but not as close as other better ones.

Really sorry to be the negative voice around here. Would I buy it again. MMM... ok yes. But not expecting too much... only from the first chapters, the rest of the book misses the point of teaching by example. Copywriting should be exciting! Super exciting! Super extra exciting! The sales letter in the book are not so, not any more. Ok, some are...
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