THIS IS AN AUTHENTIC WORK DISTRIBUTED BY THE FAMILY OF ROBERT COLLIER. BE SURE THE NEW TRADEMARK RC LOGO WITH "AUTHENTIC ROBERT COLLIER WORK" APPEARS ON THE COVER. The Robert Collier Letter Book is under copyright with Robert Collier Publications, the family of Robert Collier, the author. Other publishers are distributing similar versions that may not be true and accurate. Robert Collier cared deeply about the quality of content, presentation, artwork, etc. that went into every single book he wrote and published. The Robert Collier Letter Book is for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
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Book Description
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Editorial Reviews
About the Author
The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. It is currently available in translation in Japan.
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Customer Reviews
Most Helpful Customer Reviews
41 of 45 people found the following review helpful
By Ken McCarthy
Format:Hardcover
I'm surprised this book hasn't been reviewed yet. Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online fo $1,009.95 One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master.
44 of 50 people found the following review helpful
By Yanik Silver
Format:Hardcover
Robert Collier is one of the absolute greatest copywriters
of all time. This book is simply a tremendous bargain since
it hasn't been re-published in many years. I have 2 copies
of the original 5th edition on my bookshelf because I never
wanted to lose one. If you study Collier's work you can crank
out winning sales letters that bring in the cash anytime you
like.
of all time. This book is simply a tremendous bargain since
it hasn't been re-published in many years. I have 2 copies
of the original 5th edition on my bookshelf because I never
wanted to lose one. If you study Collier's work you can crank
out winning sales letters that bring in the cash anytime you
like.
I still personally use many of his sales letters ideas in
my own Internet business day in and day out.
10 of 11 people found the following review helpful
5.0 out of 5 stars
Collier is as relevant to your marketing today, as he was to others decades ago.
July 6, 2008
Format:Paperback
You may think that there is not alot you can learn to improve your marketing from a book that has its beginnings almost 70 years ago, and you would be wrong.
Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.
Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".
* Gain your prospects attention.
* Use facts to distinguish yourself from your competition.
* Determine what makes you and your offering unique.
* Focus on the prospects needs and desires, not your desire to sell.
Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.
The Letter Book is a fantastic place to start.
Cheers!
Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.
Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".
* Gain your prospects attention.
* Use facts to distinguish yourself from your competition.
* Determine what makes you and your offering unique.
* Focus on the prospects needs and desires, not your desire to sell.
Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.
The Letter Book is a fantastic place to start.
Cheers!
Most Recent Customer Reviews
5.0 out of 5 stars
GOLD - a treasure chest of gems for any copywriter
I an learning to write better copy and this is a industry standard that every copy person should have as a reference guide
Published 15 days ago by DunCAN
1.0 out of 5 stars
There has been no approved Kindle version of our Grandfather's book
We have tried to let the followers of Robert Collier know that we have not yet released a Kindle version of the Authentic "The Robert Collier Letter Book". Read more
Published 1 month ago by The Robert Collier Family
1.0 out of 5 stars
You Better Get The Physical Book Instead; Content is Great
This book was obviously not reviewed for formatting. Imagine reading a page in the book in which there was 1, 2 or 3 sentences on each line; that is the case with this e-version. Read more
Published 1 month ago by Yvon Beaubrun
5.0 out of 5 stars
Great book - amazing to find it on Kindle
Anyone in marketing and copywriting has heard of, read or studied Collier's work. How awesome to find the Letter book on Kindle.
Published 5 months ago by Scott Dennison
4.0 out of 5 stars
The one who taught the rest
Every good copywriter probably owns a copy of this. You will recognize alot of the pitches from your childhood and even current life. Read more
Published 20 months ago by ProfRice
3.0 out of 5 stars
Get to the point!
You can tell Robert Collier has the idea, but you'd be better served to read something by Clayton Makepeace or Gary Bencivenga, or even Victor Schwab or Dick Sanders. Read more
Published 22 months ago by Cams
5.0 out of 5 stars
Worth every penny
This is bar none, one of the best marketing books ever written. It's 450 pages of pure learning. There's something to learn in every page in this book. Read more
Published 23 months ago by M. Morris
5.0 out of 5 stars
A Powerful Gem - Will Change How You Write Forever
You know, I was worried at first. I picked up this book, knowing the time it was written and what the language is generally like. Read more
Published on June 28, 2010 by Angel R. Surez
5.0 out of 5 stars
Playing devil's advocate...
There are a couple of master copywriters among reviewers. They sold me the idea I should get this book. It's not their fault, even Gene Schwarts calls it "a gold mine". Read more
Published on May 25, 2010 by Daniel
4.0 out of 5 stars
olde but a goode
This book although written years ago still has relevence today.I do wish it had more examples of copy that was outside the book sales indrustry. Read more
Published on December 24, 2008 by Andrea J. Logan
