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The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You! Paperback – June 1, 2009


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Product Details

  • Paperback: 240 pages
  • Publisher: Morgan James Publishing (June 1, 2009)
  • Language: English
  • ISBN-10: 1600375642
  • ISBN-13: 978-1600375644
  • Product Dimensions: 6 x 0.5 x 9.1 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #2,377,429 in Books (See Top 100 in Books)

Editorial Reviews

Review

""Business attraction is like emotional attraction. It is as much an art as it is a science."" -- Tim Sanders ""Yahoo Chief Solutions Officer & author of The Likeability Factor and Love is the Killer App""

About the Author

Mark Deo, business strategist for Wall St. brands as well as Main St., USA was dubbed Small Business Journalist of the year for his CBS radio show, ""The Small Business Hour"" and in 2003 was voted ""Journalist of the Year"" by the Small Business Administration. An organizational psychologist, he is a graduate of Rowan and Rutgers Universities and Keller Graduate School of Management. For the last 15 years Mark has been active as a senior instructor for Dale Carnegie Worldwide, the largest training organization in the world.

For over 20 years Mark has worked directly with senior-level leaders to help them profitably grow their business in nearly every industry sector including aerospace, automotive, bio-tech, construction, consumer products, electronics, financial, high-tech, home-improvement, manufacturing, medical, training and many service-based businesses. His clients have included American Express, Cedars Sinai, Northwestern Mutual Life, PHH, Yamaha and scores of other firms.


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Customer Reviews

4.9 out of 5 stars
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The book is very well organized and very easy to read.
Curtis Hill
Mark's book can be the start of the right kind of advice you'll need to improve your business model.
Eric V. Van Der Hope
It's a must read if you're involved in sales and/or marketing!
Cory Halbardier

Most Helpful Customer Reviews

Format: Paperback
Most marketing involves the seller as the hunter, and the potential customer as the hunted. And all too often, that analogy continues down to the point where the hunted customer is doing everything possible to protect themselves and to escape from the selling hunter. Is it any wonder then that the buyer/seller relationship is so distasteful to many? Mark Deo flips the mindset around in his book The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You! If done correctly, you as the marketer can actually have the customers seeking you out, already "sold" on who you are and what you have to offer before you even begin. I was impressed at how these seemingly counter-intuitive rules can actually produce more results than the tried and true (and tired) ideas.

Contents:
Introduction - The Principle of Attraction
Rule #1 - Become a Bigger Fish in a Smaller Pond
Rule #2 - Make the Problem More Important Than the Solution
Rule #3 - Create an Exclusive Community of Super-users
Rule #4 - Become the Only Solution
Rule #5 - Reject Strategically
Rule #6 - Give Information Away
Rule #7 - Reverse Risk
Rule #8 - Let Design and Color Speak
Rule #9 - Win Heartshare
Rule #10 - Collaborate Rather Than Compete
Rule #11 - Who We Are is More Important than What We Do
Rule #12 - Create Standards and Systems that Nurture Growth
Rule #13 - Learn the Discipline of Testing
Rule #14 - Destroy Your Business
Impacting Others - The Rules of Attraction at Work
About the Author; Business Attraction Resources, Free Bonus Material

Deo frames the principle of Attraction in terms of the lion and the gazelle.
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2 of 2 people found the following review helpful By David Breth on May 12, 2009
Format: Paperback
Mark Deo's book "The Rules of Attraction" is an easy read which is FILLED with practical gold!

Just the section found within rule #8 ('Let Design and Color Speak') titled "Before and After" these 12 pages alone with the before and after ads is worth way more than the actual price of this book.

If any entrepreneur applies what they absorb from this section alone (Rule #8) their return on investment will speak for itself!

Though the marketing insights are not 'new', it is the way Mark has written this book so the beginner marketer will find this information easy to follow and they can instantly implement. For the seasoned marketer this book proves to be a refreshing look over what you 'know' with an outline in Rule #4 ("Become The Only Solution")you can use in your own marketing and with your clients.
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1 of 1 people found the following review helpful By Cory Halbardier on May 8, 2009
Format: Paperback
As a marketing consultant for small businesses, I'm frequently talking to struggling business owners who want to grow their sales but don't have any more time. This book has helped me to be able to sit down with clients and create a comprehensive strategy to stop chasing business and start attracting it. Here's why:

In Covey's famous 7 Habits of Highly Effective People, he talks about the Tyrany of the Urgent. Too many business owners spend too much time in quadrant 1 and 3, working urgently to bring in more clients. If you know you need to spend more time in quadrant 2, doing the not urgent/important things, so you can put out fewer fires, this book is for you. The 14 rules are:

1. Become a big fish in a smaller pond.
2. The problem is more important than the solution.
3. Create an exclusive community of "super-users."
4. Don't be a better option, become the ONLY solution.
5. Strategic rejection makes us more attractive.
6. Give information away without selling.
7. Reverse people's risk in changing.
8. No one has time to read so let design and color speak.
9. Winning "heart-share is more important than market or mindshare.
10. Collaborate rather than compete.
11. Who we are is more important that what we do.
12. Create standards and systems that nurture.
13. Learn the discipline of testing.
14. Destroy your business.

Each chapter explains these rules in greater detail. And the way the author writes, it feels like you're drinking a warm cup of cocoa and sitting around the fire, hearing stories from Uncle Mark. It's very personal, friendly, and funny.
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1 of 1 people found the following review helpful By Dr. Yuval Lirov VINE VOICE on May 7, 2009
Format: Paperback
In the Internet age, most traditional marketing concepts produce the opposite of the intended effect, pushing customers away instead of attracting them. Internet turned client attraction to the most important modern business development strategy, ahead of traditional client-pursuit strategies. Amazon, eBay, Google, NetFlix, Linkedin, FaceBook, iPod - these are all examples of successful products and services that are sold exclusively by following the modern rules of attraction and avoiding traditional advertising. But most book authors about client attraction stop short from teaching practical application of client attraction because practice is hard and because they lack the needed experience.

Mark Deo has applied the rules of client attraction in marketing just about every type of product and service imaginable, including professional services and high technology products. Mark writes lucidly about the most complex concepts and then he elevates his book from a good educational tool to a pragmatic and inspiring guide by including numerous examples and exercises.

In fact, Rules of Attraction is the **ONLY** book that has specific exercises that demonstrate how to implement the concepts in **ANY** type of business, large or small, new or old, well-financed or poorly funded. A personal action plan concludes each chapter. The action plan guides the reader in the application of the concepts. The book also includes several worksheets, such as Exclusive Market Positioning, Competitive Landscape Profile, and Business Assessment.

If you want to learn what prevents people from buying your product or service and understand what you can do to reduce friction and eliminate competition or figure out how to get others to contribute to your marketing efforts, I encourage you to read this book.
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