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The SEO Manifesto: A project manager's approach to ethical internet marketing [Kindle Edition]

Dan Tousignant , Pamela Gobiel
5.0 out of 5 stars  See all reviews (11 customer reviews)

Print List Price: $14.99
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Book Description

“It is my intent that through my actions and by my willingness to learn, I will create a successful online business.
I will ethically attract customers to my website, where I will offer products, services or information that have value.
By virtue of this intention, I will gain the freedom to work from home or anywhere in the world.”

This practical guide to effective Internet marketing and search engine optimization (SEO) offers a step-by-step approach to the methods, processes and tools to increase traffic to your Web site, yet with a commitment to maintain a high level of integrity in customer relationships.

The authors are successful online entrepreneurs who draw from their own collective experiences and perspectives to share their insights and proven marketing strategies for creating and maintaining a successful online business. The book covers SEO techniques that are the keys to optimizing your Web site’s relationships with search engines, pushing its visibility higher up in an Internet search’s results, and thereby increasing visitors to your site.

The book’s step-by-step approach guides you through each phase of launching an online business, from how to first get it off the ground, to maintaining and also continuously improving the site. The chapters, which all include checklists, process descriptions, and examples, reflect these phases of development:

Prepare: Explains how to develop an Internet marketing plan.
Launch: Walks you through how to get your Web site launched.
Optimize: Explains how to design or modify your site to be optimized for search engines.
Submit: describes how to take advantage of different tools to ensure your visibility on the Internet
Network: Teaches you how to attract customers through social and business networking.
Advertise: Addresses the free and paid options for advertising your online business.
Track: Defines and prioritizes the information you need in order to monitor and manage your online business.
Maintain: Identifies the processes and tools needed to maintain and grow your Internet presence.

The SEO Manifesto is the culmination of theoretical learning with real life experience, resulting in a guide that shares the authors’ proven methods as Web-based entrepreneurs, developed through trial and error and presented for the benefit of enterprising readers entering the virtual marketplace.

Product Details

  • File Size: 424 KB
  • Print Length: 168 pages
  • Publisher: Cape Project Management, Inc. (January 12, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,338,592 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Ideas you can implement immediately - Great Resource! December 29, 2011
Format:Paperback|Verified Purchase
With the 4th quarter of 2011 winding down and excited with anticipation of a new year, I was determined to work hard at positioning myself and my company effectively at the launch of 2012. I purchased SEO Manifesto hoping it would put me on the right path to start better optimizing my website. I built my website over 10 years ago and after reading this book, I realized how much has changed in the last decade. SEO Manifesto gave me a clear picture of what the internet was like today for businesses. I understood that the marketing strategies I have employed in the past needed to be updated, revitalized and refreshed. I was energized to get started and I was able to take IMMEDIATE action to get my website more searchable, more findable and have a better web presence. I headed out to make a name for myself on social networks, find accurate and effective keywords and also learned that organic marketing was not something I was going to find at the grocery store!

The appendix of the book provides simple, easy to use checklists which helped me implement my new marketing strategy. The appendix also had the links to the resources that I could use for free that would boost my traffic and put me in places where my past and future customers would find me. I am tracking my progress through click, reports and data and I have already received three sales leads in the first week with just a few changes. Thanks Dan and Pam!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Amazing ! January 8, 2012
Format:Paperback|Verified Purchase
This book was excellent , easy to read and understand . I am not particularly tech savvy and whipped up my websites years ago and put little thought into how I did them . This book really opened my eyes to all the things I had done wrong , omitted or didn't follow up on . The book is packed with tools and information resources to really help me get things going in the right direction . I was quick to chalk up my low interent business sales on a lousy economy , but after reading this book and only checking out a few stats , I realized that the bigger issue wasn't the economy but rather the fact that no one was finding my site ! I can't wait to start applying their suggestions, tips and techniques to clean up my site and get my business back on track . Even for people that think that they know all there is to know about SEO or feel their online business is doing well , I think this book will serve as a valuable business tool , well worth the read and a value for the amount of information you get !! Thanks so much for writing this book !!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Solid information on how to launch an online presence. January 2, 2012
This book is a very good resource for anyone who is considering launching an online business. It's also a very good resource for anyone who has an online presence but needs to be reminded of how to survive in an ever-changing cyber universe. This book is not solely about SEO as the name implies, it's also about the steps needed to achieve a successful online business launch.

My favorite chapter is chapter 4 which deals with key word identification and definition, and such critical-to-SEO-success topics as Meta tags, HTML headings, and creating fresh content. I also enjoyed Chapter 6 which focused on social networking. That said, the book as a whole served to reinforce other SEO and website building strategies critical to any successful online presence.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Extremely Helpful Book January 9, 2012
Format:Paperback|Verified Purchase
This is a wonderful book, clear and concise, easy to follow. I purchased this book to enhance my online business
and so far I'm following it to a "T". Read the author's success has inspired me to improve my SEO tactics, something I haven't done until now. I am grateful to have a copy of this book and appreicate the author's taking the time out of their busy lives to write it. They didn't leave out anything!
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2 of 2 people found the following review helpful
5.0 out of 5 stars SEO Manifesto is exactly what I needed! January 10, 2012
By Jan
The SEO Manifesto is exactly what I needed to bring my website to the next level. Having built two new websites in 2011, I really needed to step back, evaluate and fine tune what I had done thus far with my websites ~ I needed the expertise of the authors of the SEO Manifesto to bring my SEO efforts to the next level. The SEO Manifesto was written in a clear and concise manner that was easy to follow. I appreciate that each chapter is devoted to a new set of tasks, all in proper action order with corresponding checklists that make it easy to follow and complete action items in the correct order. Of particular note, Chapters 4 and 6 were extra useful ~ Chapter 4 taught me to revisit my existing website and analyze it with SEO in mind. I then was able to follow the author's suggestions and make appropriate updates to my site's content and structure in order to better optimize the site for search engine optimization. After I was able to follow the SEA Manifesto's recommendations and enhance my site, I was then able to follow their detailed networking guide in chapter 6 and better network my newly updated site. I have already seen some immediate results and am thankful for the suggestions and guidance that I received in this book.
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2 of 2 people found the following review helpful
5.0 out of 5 stars FANTASTIC guide to SEO February 18, 2012
Format:Paperback|Verified Purchase
Not only is this book wonderful for learning and improving SEO for your website, it's also easy to read. It's very down to earth for all to understand and NOT loaded with a bunch of "technical speak" that you'd need a degree to understand. I recommend this book for EVERYONE!
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