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The Sales Bible: The Ultimate Sales Resource, New Edition Hardcover – May 6, 2008

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Editorial Reviews


Praise for the 1993 Edition! Ken Blanchard, coauthour, The One Minute Manager "It's a book you will want to keep by your side at all times."

About the Author

Jeffrey Gitomer is a global authority on sales and customer service, and his books have sold more than a million copies world-wide. The Sales Bible, now an industry classic, has been a steady best seller for over a decade. Based on the principle of sales education with real-world, proven results, this book gives you cutting-edge information and answers you can take into the street and turn into money the same day.


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Product Details

  • Hardcover: 304 pages
  • Publisher: HarperBusiness; Revised edition (May 6, 2008)
  • Language: English
  • ISBN-10: 0061379409
  • ISBN-13: 978-0061379406
  • Product Dimensions: 9.3 x 6.3 x 0.9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (194 customer reviews)
  • Amazon Best Sellers Rank: #135,404 in Books (See Top 100 in Books)

More About the Author

I remember my mother chasing my car as I backed out of the driveway to register on my first day of college: "Take pre-med!" she screamed, "You can always switch!" But I wanted to be a businessman, like my dad.

He was the consummate entrepreneur. Growing up, I used to sneak downstairs and listen in on his Thursday night pinochle game. Arguments and laughs about business and life. It proved to be my inspiration for my life's pursuits. My pal, Duke Dalton said, "You know what I hate about your old man? He's never wrong." I miss my folks, and I'm grateful to them for their wisdom - the stuff they accused me of never listening to for 30+ years. If your parents are alive, call them right now and tell them you love them.

In college, I played Scrabble every day with my best friend, Michael Toll. He usually won. It taught me about words and how to use them. Michael also provided me with the challenge of winning at games, both sports and intellectual. He'll tell you he was better than me at everything. I feel the same about him. That was the fun.

I spent a year in Europe and came to the realization that I knew very little compared to what there was to know, which is funny, because I left for Europe knowing everything.

I raised a family. My three beautiful daughters taught me patience. They also gave me the courage and inspiration to achieve in the face of failure. Girls, I love you.

And I became a salesman. My first goal was to be the best salesman in the world. I'm still on that journey, every day. In the pursuit of that goal I surprised myself by becoming a columnist, an author, a speaker, a consultant, and a sales trainer. I used to hate flying. Now I spend about a quarter of my life in an airplane. But I really don't mind, because it gives me the precious opportunity to share my sales knowledge and my secrets with a worldwide audience. What could be better?

My name is Jeffrey Gitomer. I'm a salesman. I'm a dad. I'm a college dropout.

My objective in life is to help others, establish long-term relationships, and have fun - every day. When you love your work like I do, every day is the same. It's a holiday.

Customer Reviews

Most Helpful Customer Reviews

153 of 171 people found the following review helpful By Wendy Keller on June 11, 2000
Format: Hardcover
Gitomer's book is the tool for real sales people. There's plenty of theory books out there, 2,000 ways to close, yadda yadda. But if you really want to spend your time selling and cashing your commission checks, this is the book to buy. I've been in sales for nearly 22 years, and I know that how he tells it is how it is, and I STILL learned all kinds of things. It blew me away how clever, funny, brilliant this stuff is. The guy knows what he's talking about - listen to him, do what he says, and send me a commission check for encouraging you to buy it. You'll be making money in no time. I gave it to my Ex because I wanted my child support checks on time -he sells coffins. (No kidding!) Guess what - since then, he's been the top salesman in the cemetery. (You're laughing - I'm serious!) It's a must-have - and you'll be able to throw away all the stodgy sales books on your shelf. What a deal!
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29 of 31 people found the following review helpful By Bruce Hurley on November 5, 2004
Format: Hardcover
To read the reviews of this book here on Amazon, one would think it was either the best thing since sliced bread or a complete waste of paper. Of course, it is neither.

I have read just about every sales book ever printed and my opinion is that The Sales Bible contains some of the most cogent advice on sales I have seen. The material is printed in a direct-marketing-style format that is very easy to read and even fun. Experienced salespeople will find some of the material basic, but there are golden nuggets on practically every page.

Obviously, the book is not for everyone, but there is a simple way to tell if it will help you. The most dangerous words in education of any kind are "I knew that already." If you are the kind of person who reads ultra-critically, analyzing every detail for flaws and discarding all but the truly original, then this book will not be for you. It is apparently a compilation of material the author has written over the years and does not tell stories like Zig Ziglar or analyze the sales process like Robert Cialdini. It is a reference source of excellent sales advice.

In other words, if you are the kind of person who frequently says, "I knew that already," then you would be better off with one of the dryer texts that dissect the sales process.

On the other hand, if you are like me, a career salesman who understands the need to master the basics and who appreciates a crystal clear, informative and fun resource, then The Sales Bible will be the most-read book in your library. Confession: I consult this book before every sales meeting and my agents think I'm a wizard.

If you have mastered everything in this book, then it's time to write your own book. If you haven't, then don't bother moving on to more complicated material. This book contains 90% of the information you will ever need in sales.
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35 of 40 people found the following review helpful By A Customer on April 13, 1999
Format: Hardcover
I've read them all. And as a sales trainer and speaker myself, I can say that this is the ultimate book for sales people in any industry no matter what skill level you are currently at. Plus it is very easy to read and understand. If all salespeople were to read this book, there would be no reason for sales trainers like me. If you want to do yourself and your career a huge favor, buy this book and read it. Then use the information in it to soar. I recommend it to the people I've had the opportunity to train.
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49 of 58 people found the following review helpful By Mike VINE VOICE on May 17, 2008
Format: Hardcover Verified Purchase
Somewhere in America, a Salesperson is working the phones. They've dutifully memorized their "red hot cold calling" scripts and are dialing the 99 phone numbers that may allow them to set an appointment or take an order when they dial the 100th. They're playing the numbers game and they are surviving.

They're in the minority.

Meanwhile, another Salesperson who is well-versed in "closing techniques" is mesmerizing his or her prospect with a fully scripted and rehearsed presentation, each PowerPoint slide exuding the features and benefits that will certainly lead to a firm handshake and a signed order.

They're also in the minority.

This is the age of selling that's articulated in books like Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit. The economy has changed, the rules have changed, and your prospects have the Internet at their fingertips. They don't need you and don't want to deal with you unless you bring something to the table that they can't get on their own. You need to be a problem-solver, one who crafts solutions and never wastes the time of your prospects.

Gitomer covers it all...the techniques that work today as well as the ones that have limped off to the elephant's graveyard. Along with his six "little books" on selling, the revised Sales Bible forms a body of work that can be summed up in one central message, found on page 18:

"You often hear people say that they wouldn't or couldn't go into sales. The reason is they can't tolerate the risk involved. The uncertainty. The unknown. Or, perhaps more fundamental, they can't handle the challenge."

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11 of 11 people found the following review helpful By R. E. Marsh on May 6, 2008
Format: Paperback Verified Purchase
Okay - full disclosure - I know the author and consider him a friend. He's also a client, and I've used his techniques to sell to him! That may be the only thing you need to know about this book.

Jeffrey Gitomer may not be the greatest salesman of all time - St. Paul, Zig Ziglar, Earl Nightingale, Dale Carnegie - there may be a few others who rank above him. Time will tell. But Jeffrey has written a book strictly devoted to selling which synthesizes the combined wisdom of all of the published salemen who have gone before him, with the practical knowledge that he has gained from a lifetime selling anything and, eventually, everything. I believe Jeffrey's position in the business world is similar to Ted Williams's in baseball.

As a kid, I remember reading Ted Williams's classic book, "The Science of Hitting." Hitting a pitched baseball is the most difficult skill in all of sports. Williams' book explained that the toughest part of hitting isn't the hand-eye coordination, it is the disciplined approach to preparation and pitch selection - the mental game, that counts. Williams' classic graphic of the strike zone filled with 77 baseballs, each baseball containing a batting average, was worth the price of the book, and an enduring image for baseball lovers. Williams was a great hitter - maybe not as significant as Babe Ruth, or with as high an average as Ty Cobb, but his most enduring legacy was the best book ever written about hitting. And, it's not about fancy tricks, it's about repetition and discipline.

I believe selling is the toughest skill to learn in business. The art of persuasion doesn't come naturally to most people, and some prospects give you more late breaking movement than a Papelbon "slutter" or a Rivera cutter.
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