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The Sales Bible: The Ultimate Sales Resource, New Edition [Hardcover]

Jeffrey Gitomer
4.7 out of 5 stars  See all reviews (61 customer reviews)

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Book Description

May 6, 2008
Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley).But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart.Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.

Frequently Bought Together

The Sales Bible: The Ultimate Sales Resource, New Edition + Little Red Book of Selling: 12.5 Principles of Sales Greatness + Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
Price for all three: $44.75

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Editorial Reviews

About the Author

Jeffrey Gitomer is a global authority on sales and customer service, and his books have sold more than a million copies world-wide. The Sales Bible, now an industry classic, has been a steady best seller for over a decade. Based on the principle of sales education with real-world, proven results, this book gives you cutting-edge information and answers you can take into the street and turn into money the same day.

From AudioFile

In one of the most comprehensive and noble sales lessons on audio, a veteran sales trainer covers every aspect of the mental preparation, values orientation, and relationship habits necessary for superior results. Gitomer, a smooth reader with a youthful, wide-awake tone, touches his audience with ideas and passion that almost everyone will connect with at a visceral level. He's a sincere and smooth reader who is impossible to dislike or dismiss. His 10.5 sales commandments are clear and full of unforgettable examples--and he breaks his advice down into steps, such as preparing to engage, empathizing with buying motives, and earning the relationship. For business owners as well as professional salespeople, this is essential guidance and a heartfelt invitation to awaken one's higher self and do some good in the world. T.W. © AudioFile 2008, Portland, Maine --This text refers to the Audio CD edition.

Product Details

  • Hardcover: 304 pages
  • Publisher: HarperBusiness; Revised edition (May 6, 2008)
  • Language: English
  • ISBN-10: 0061379409
  • ISBN-13: 978-0061379406
  • Product Dimensions: 9.3 x 6.3 x 0.9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (61 customer reviews)
  • Amazon Best Sellers Rank: #28,348 in Books (See Top 100 in Books)

More About the Author

I remember my mother chasing my car as I backed out of the driveway to register on my first day of college: "Take pre-med!" she screamed, "You can always switch!" But I wanted to be a businessman, like my dad.

He was the consummate entrepreneur. Growing up, I used to sneak downstairs and listen in on his Thursday night pinochle game. Arguments and laughs about business and life. It proved to be my inspiration for my life's pursuits. My pal, Duke Dalton said, "You know what I hate about your old man? He's never wrong." I miss my folks, and I'm grateful to them for their wisdom - the stuff they accused me of never listening to for 30+ years. If your parents are alive, call them right now and tell them you love them.

In college, I played Scrabble every day with my best friend, Michael Toll. He usually won. It taught me about words and how to use them. Michael also provided me with the challenge of winning at games, both sports and intellectual. He'll tell you he was better than me at everything. I feel the same about him. That was the fun.

I spent a year in Europe and came to the realization that I knew very little compared to what there was to know, which is funny, because I left for Europe knowing everything.

I raised a family. My three beautiful daughters taught me patience. They also gave me the courage and inspiration to achieve in the face of failure. Girls, I love you.

And I became a salesman. My first goal was to be the best salesman in the world. I'm still on that journey, every day. In the pursuit of that goal I surprised myself by becoming a columnist, an author, a speaker, a consultant, and a sales trainer. I used to hate flying. Now I spend about a quarter of my life in an airplane. But I really don't mind, because it gives me the precious opportunity to share my sales knowledge and my secrets with a worldwide audience. What could be better?

My name is Jeffrey Gitomer. I'm a salesman. I'm a dad. I'm a college dropout.

My objective in life is to help others, establish long-term relationships, and have fun - every day. When you love your work like I do, every day is the same. It's a holiday.

Customer Reviews

This is the MUST HAVE, MUST READ, & MUST STUDY WHILE READING sales book of all time! Logan  |  25 reviewers made a similar statement
If you've read any of his other books, then you know what to expect. Rick Briamonte  |  9 reviewers made a similar statement
The insight provided is concise and straightforward. Mark Deo  |  10 reviewers made a similar statement
Most Helpful Customer Reviews
44 of 52 people found the following review helpful
5.0 out of 5 stars The Rules of Selling Have Changed May 17, 2008
Format:Hardcover|Amazon Verified Purchase
Somewhere in America, a Salesperson is working the phones. They've dutifully memorized their "red hot cold calling" scripts and are dialing the 99 phone numbers that may allow them to set an appointment or take an order when they dial the 100th. They're playing the numbers game and they are surviving.

They're in the minority.

Meanwhile, another Salesperson who is well-versed in "closing techniques" is mesmerizing his or her prospect with a fully scripted and rehearsed presentation, each PowerPoint slide exuding the features and benefits that will certainly lead to a firm handshake and a signed order.

They're also in the minority.

This is the age of selling that's articulated in books like Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit. The economy has changed, the rules have changed, and your prospects have the Internet at their fingertips. They don't need you and don't want to deal with you unless you bring something to the table that they can't get on their own. You need to be a problem-solver, one who crafts solutions and never wastes the time of your prospects.

Gitomer covers it all...the techniques that work today as well as the ones that have limped off to the elephant's graveyard. Along with his six "little books" on selling, the revised Sales Bible forms a body of work that can be summed up in one central message, found on page 18:

"You often hear people say that they wouldn't or couldn't go into sales. The reason is they can't tolerate the risk involved. The uncertainty. The unknown. Or, perhaps more fundamental, they can't handle the challenge."

Selling...as an art and a science...is a moving target. The economy changes, the playing field changes, the needs of each of your prospects-slash-customers changes. A decade or two ago you might have gotten by with reading Zig Ziglar's Secrets of Closing the Sale or Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere before hitting the pavement or dialing the phone, but today your education needs to evolve daily. Gerhard Gschwandtner's "Selling Power" magazine and Web Site offers daily audio and video tips from experts. Gitomer publishes his weekly "Sales Caffeine" eZine. The degree to which the modern salesperson realizes that his or her education is perpetual and never-ending is the degree to which they will taste significant success.

If you own the six "little books" and former editions of The Sales Bible, if you read "Sales Caffeine" or listen to Gitomer as the host of Gschwandtner's monthly "Selling Power Live" audio program, you may not find an abundance of "new" material in this revised edition. The cartoons make it consistent in format with the "little books." I consider the book to be a five-star effort, and especially enjoy the fact that it is available as an audio book. Gitomer has carefully included his own unique personality as a central element of his branding, and this is one effort that benefits from presentation in both the written and spoken word.
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20 of 22 people found the following review helpful
5.0 out of 5 stars Words of wisdom May 13, 2008
Format:Hardcover|Amazon Verified Purchase
Imagine a sales trainer looking over your shoulder as you work, telling you specifically what you should be doing. He's endlessly optimistic but also incredibly driven and intense. He loves to bark out list after list of advice. He quotes himself, often.

Sound irritating? In person it would be, but as a book it works. I got my copy this afternoon, and it's already full of Post-it notes, each one marking an intriguing idea I can't wait to try.

Here's one. When you call someone and they're not there, "leave a partial message that includes your name and phone number, then pretend to get cut off in mid-sentence as you're getting to the important part of the message. Cut it off in mid-word." Some examples: "I found your..." or "Your competition said..." The person won't be able to resist calling you back.

There's no index, and the table of contents is hard to find, but those are quibbles. This book delivers on its promise: The Ultimate Sales Resource.

Here's the chapter list:

1. The Rules. The Secrets. The Fun.
2. Preparing to WOW! the Prospect
3. Please Allow Me to Introduce Myself
4. Making a Great Presentation
5. Objections, Closing and Follow-up. Getting to YES!
6. Woes and Foes
7. All Hail the King... Customer
8. Spreading the Gospel
9. Networking... Success by Association(s)
10. Prophets and Profits
11. Up Your Income!
12. Can I Get an Amen?
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26 of 35 people found the following review helpful
2.0 out of 5 stars disappointing, fails to teach through example. October 16, 2008
Format:Hardcover|Amazon Verified Purchase
okay, well my entire review just got deleted. all i can say is this book says WHAT without saying HOW
(general principles) without getting into finer details.

For instance one of the points in sales presentations says to use a FUNNY slide as opposed to a HUMOROUS slide, well these two words are (and can be used) synonymously. so, what does the author mean? Why are there few examples sparsely populated throughout without in-depth examination of any of this authors 230948234082340842380 points. Without substantiation and examples, the author just peppers the reader with useless advice.

It would be like Michael Jordan telling an aspiring NBA player "just practice"
"Just dribble"
"just shoot"

Okay, How do I dribble? What are the best dribbling techniques, drills, etc?
The hardest angles at basketball? When you just lifted (weights) and your muscles are fatigued, is it good to shoot? How do I best simulate a game-situation?

Or a Chef saying, "key to good food is good ingredients"
or "put your heart into it"

How the **** do I put my heart into it? What does it mean? How do I externalize this?
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Most Recent Customer Reviews
5.0 out of 5 stars The ultimate sales man tool
This is by far the best book I have read on the subject of sales. I really like the no BS and straight to the point, that sometimes is obvious, but easy to forget. Read more
Published 1 month ago by Jarle Abelhaug Eek
2.0 out of 5 stars Misleading Title
Should be called the Sales Rule Book because I felt like every page was telling me a different rule to follow. Read more
Published 3 months ago by Mike C
5.0 out of 5 stars Common sense selling
I read Jeff's emails. But this book allows you to piece all his selling tips togther and make it work in a real selling situation. Read more
Published 4 months ago by Joe O.
5.0 out of 5 stars Truly Gitomer's definitive work
He tells a good story of his past and how you can work things out to your favor in this read...If you've read any of his other 'little book' titles, you'll see several similarities... Read more
Published 4 months ago by Marty M
5.0 out of 5 stars Good Book
I had zero sales experience before reading this book but just landed a sales job which is why I bought it. Read more
Published 8 months ago by Italo La Posta
5.0 out of 5 stars Great Book
This book arrived in a timely fashion, and as described. The book was touched upon not only in my personal trainer certification class, but to my surprise, also the health club... Read more
Published 8 months ago by Nardo
4.0 out of 5 stars Very good material, but 3 comments for improvement
I am an experienced sales, marketing and bizdev person and wanted to read something related to sales and get more ideas, etc. Read more
Published 12 months ago by D.Z.
5.0 out of 5 stars A truly evolved view on sales.
I love the start of this book. Gitomer gives an example of a presentation where the person trying to make a sale gives a very well-organized presentation with the benefits, the... Read more
Published 13 months ago by D. C. Obraztsov
5.0 out of 5 stars Selling became a whole lot more fun after reading this!
Jeffrey Gitomer does write how he talks.. which make it an easy read. This book has been invaluable to me as I'm sure it is to 1,000s of his other readers. In my opinion.. Read more
Published 17 months ago by Logan
5.0 out of 5 stars Love Love Love it
As the title says I love this book. It's an easy read and theres pictures. People are calling me back and my sales have increased. Thank you Jeff.
Published 18 months ago by dee
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