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The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career Paperback – December, 2004
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More About the Author
Fisher has served on the HOW Design Conference Advisory Council, HOW Magazine Editorial Advisory Board, and UCDA Designer Magazine Editorial Advisory Board. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine recently named Jeff Fisher one of the design industry "People to Watch" for 2009.
Toots Caboose, the author's alter ego, is a member of the Portland Rose Festival Character Clown Corps.
Top Customer Reviews
This 192 page book is jam packed with a wealth of solid, valuable experiences from designers who have been-there and done-it.
Jeff's witty and bluntly honest writing brings you through chapters on advice about building a foundation for your career, what types of education paths to walk, getting more than your foot in the door, the do's and don'ts and saving your your rear end, communication and the why of it, presenting a professional presence, the value of your time and pricing it, working with contracts and building business support relationships, promoting and tooting your horn, recognizing when it isn't fun any more and what to do about it, and last but not least social responsibility, connecting with the community and helping those within the ranks in the graphic design field.
I highly recommend adding this book to your Graphic Design library. It certainly is a great resource that can help you create a killer career in Graphic Design. I own a good many books on Graphic Design and I have found Jeff Fisher's book one of the best I have bought!
Finally, a comprehensive book that explore the design business - from the perspective of a true leader in the field. Jeff really did his homework on this book -- the research is extensive - and the examples from other designers provide us with many different viewpoints on running successful design businesses.
Jeff's success in running his business is well known throughout the globe - now he shares that success with others, so that they can learn from one of the best in the field.
A must read for every independent designer.
--- Dan Antonelli
I started just flicking through the last couple of chapters (about pricing and self promotion) and my afternoon went down in flames.
I've only read three chapters but they were worth several times the cost of the book - plus a pot of gold dust.
I'm reminded of Steven Wright's joke: I like to read books by starting in the middle because then, if I enjoy a book, there's always more.
Not only is it well written with a load of useful information, funny quotes, and input from other designers, but apparenly it's a mood enhancer too. I've been feeling kinda blech all week and now I'm feeling inspired.
With an abundance of references and resources that include contracts, networking, self promotion and more importantly, a guide on how to realistically rate your services, The Savvy Designer's Guide To Success delivers on an even more important level; raising one's awareness on the often underrated value of the Creative Communications Designer.
Most Recent Customer Reviews
Decent book, after years of being in business it didn't really reveal a huge amount of info for me but it was still an easy quick read and I wouldn't say it was a waste of time... Read morePublished on September 16, 2008 by M. Broadstreet
I think that this a really nice introduction to a career in graphic design field. Mostly it seems to be directed at someone who is in the middle of the road, so to speak, but I... Read morePublished on April 18, 2007 by Sonic Reducer
This is a good guide for those designers who are thinking about going freelance. The book summarizes basics of the business, financial topics and absolutely necessary ethics. Read morePublished on November 5, 2006 by argiope
I've never bothered to give a review before, but this book is so helpful I had to put it down for a moment and give my two cents. Read morePublished on July 6, 2006 by designer