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Herz, a Brown University professor specializing in the psychology of smell, demonstrates that this sense is vital to our well being-so important to mental and physical health that its loss can drive some people to suicide. Herz explores the relationships between scent, emotion and behavior, emphasizing that scent is an important component of sexual attraction and thus crucial for the survival of our species. Many intriguing facts enliven her book. For example, scents are intimately connected to memory and can be used as memory aids; olfaction shuts down while we are asleep; newborns and their mothers recognize each other by their scent. Herz debunks the mystique of aromatherapy, which she says is effective because of our emotional associations with scents rather than because of any direct action of the scent. Emerging technologies of scent, such as electronic noses that can sniff out terrorists, breath analyzers that can detect diseases and marketing theories based on scents, are given a chapter, but Herz admits that she would rather see the development of technologies to restore the sense of smell to people who have lost it, because for her, scent is essential to our humanity. This illuminating book argues convincingly that the sense of smell should never be taken for granted. (Oct. 9)
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“Fascinating . . . A serious book, with many whiffs of delight.” (Washington Post Book World)
“You’ll never take your nose for granted again once you’ve read The Scent of Desire.” (USA Today)
“Intriguing...This illuminating book argues convincingly that the sense of smell should never be taken for granted.” (Publishers Weekly)
THE SCENT OF DESIRE was a finalist for the 2009 AAAS Excellence in Science Writing Award (The American Association for the Advancement of Science)
“Filled with intriguing bits of information.” (Weekly Standard)
“This is a spicy perfume of a book, redolent with fascinating facts and provocative hypotheses.” (Steven Pinker, Johnstone Professor, Harvard University, author of The Language Instinct, How the Mind Works, and The Stuff of Thought)
“Astounding and sometimes mind-boggling with (a) wonderfully charming voice and writing style.” (Blogcritics.org)
“Charming. A reminder that life without aromas...would be sad indeed.” (Curled Up with a Good Book)
“A delightfully unexpected blend of personal anecdotes, pop-cultural erudition and scientific understanding. ” (Kirkus Reviews)
“A great reference book that everyone should read. An excellent overview of the sense of smell. It kills some of the myths that have long been corrupting Perfumery and explains where the higher debates should really be. Thank you, Rachel Herz, for gathering these facts about olfaction in one place.” (Christophe Laudamiel, Senior Perfumer, Fine Fragrances & Innovation)
The book itself is very interesting and an easy read. The service was lovely as it was shipped quite fast. Not disappointed.Published 14 days ago by Hoshii
This is a very human book, what make it fascinating. I think that the most important is to talk about life and the future.Published on October 7, 2013 by Orpheu Cairolli
This book was bought for me by a friend and due to its rather meandering nature it has taken me a while to get through even half of it. Read morePublished on June 19, 2013 by savine
In this very readable book, Dr. Herz explains all about how our sense of smell impacts our lives in a surprising variety of ways. Read morePublished on March 18, 2013 by Jennifer Dublino
loved this book, bought it for a gift and friend loved it as well. Herz has really interesting comments and research on smellPublished on January 15, 2013 by Lauren
Have you ever been immediately transported back in time with one quick whiff of a nostalgic smell? Do certain scents seem to give you a quick pick-me-up, while others make you want... Read morePublished on June 17, 2012 by Deb
A great, simple but very powerful introductory book for those who wish to understand the mysterious works of our sense of smellPublished on September 27, 2010 by couki
I bought the book for 5.98 and wondered why such a highly rated book was so deeply discounted. Now I know. Read morePublished on April 13, 2010 by A Ma Terrasse
Before reading this book I didn't care much about scents. Since enrolling in an English class it was required to be read. Read morePublished on April 10, 2010 by Christine Chavez