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The Head follows along later at a more deliberate pace - if it gets any voice at all.
A great many examples of fear-inducing events are presented, including terrorism, epidemics, cancer incidence/deaths, various disasters, etc.
It has changed the way I look at the world and given me so many tools with which to think and process my environment.
Because of biology..and greedy marketing.
There are tons of money to be made in scaring the wealthiest people on earth.
This book is a god send and a real eye opener to how fear is sold to us. A must read for allPublished 8 months ago by nova
Gardner does a wonderful job sorting through the psychology literature extracting and synthesizing . The book is an enlightening and enjoyable read.Published 16 months ago by John
Very interesting read everyone in America should read to understand how marketing manipulates our culture and way of thinking.
This book is based on solid psychological research. It expands on the work of Daniel Kahneman in his book "Thinking Fast and Slow". Read morePublished 19 months ago by Nancy
If you read this, you will never be so upset by the news media again. It will definitely bring serenity.Published 19 months ago by Nancy
I found Daniel's book informative and interesting and highly recommend reading it. He does a great job explaining the rules that our head and gut follow when assessing risk and... Read morePublished 20 months ago by Greg Feezel