From the Inside Flap
In the last decade, scientific research has revealed new and amazing insights into how persuasion really works. For The Science of Influence, persuasion expert Kevin Hogan examined and road-tested all the newest research and tactics in influence and here presents the best new ideas and strategies. Coupled with the most effective of the traditional persuasion techniques, this book offers a simple, concise, and practical compendium of what works and what doesn't.
For salespeople, marketing professionals, and anyone who persuades others for a living, there's no excuse for not having the newest, most effective tools and tactics at handand this book provides them. Hogan combines these techniques into a revolutionary system that will get anyone to say "yes" in eight minutes or less.
With a wealth of the best new ideas and techniquesas well as secrets of persuasion never before revealedThe Science of Influence will show you how to:
- Present a convincing physical appearance
- Read and send powerful and effective body language messages
- Turn on the charm for maximum effect
- Make your target feel comfortable talking to you
- Ask questions to learn about your target's values, desires, needs, and beliefs
- Use secret tools to build credibility fast
- Convince your target of the negative consequences of a "no"
- Be persistentbut not annoying
The Science of Influence also reveals the hard science behind the most effective techniqueshow the surrounding environment affects your listener, how they form habits and routines (and how to break them), and how the conscious and unconscious minds work. More than just a book about salesmanship, this book will change the way you communicate with coworkers and clients, family and friends. It's the Holy Grail of persuasiona proven system for turning a "no" into a "yes."
From the Back Cover
THE SCIENCE OF INFLUENCE
"Want to influence others? Want to persuade others? Want to sell others? Then this book is not an optionit's a landmark breakthrough of information you can use the minute you read it."
Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling
"I shudder to think what an evil-minded person might do with these secrets of persuasion, but I also marvel at what good someone else could do, as well. An astonishing, eye-opening, even amazing work."
Joe Vitale, author of The Attractor Factor
"Kevin Hogan is that rarest of breeds: an expert who not only is master of his subject, but also understands how to teach it masterfully. No one in the business of influencing othersand who isn't?can afford to be without this book."
Richard Brodie, author of Virus of the Mind
"Kevin Hogan has written that rare how-to book on the topic of persuasion that is rooted in current psychology research.?The Science of Influence is an intelligent, practical, entertaining, and provocative guide."
Professor Robert Levine, author of The Power of Persuasion: How We're Bought and Sold
"Influence used to be an art. Thanks, in large part, to Hogan, it is now a science. He is the obvious expert in the field of persuasion, and this book is the most authoritative work on the subject today."
Elsom Eldridge Jr., coauthor of How to Position Yourself as the Obvious Expert
"Kevin Hogan's book is a must-read for everyone who wants a high level of success. There is one secret in Chapter 11 that makes the book worth more than ten times the price. I bought twenty advance copies to give them away to my family, my good friends, and everyone who works for me."
Frank J. Candy, MBA, PGA, CPC, President, American Speakers Bureau®
"This book's message will become the formula for influencing change in the workplace and personally, especially in these difficult and changing times."?
Richard Harte, PhD, author of?What's Keeping Your Customers Up at Night?