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"There s lots of interesting information here and some good one liners to boot. Weighty stuff written by someone with a real passion for Twitter el al. A recommended read for those of you grappling with the social media conundrum." (FSTech, July 2013)
Not only did this book provide me with food for thought, but it ignited a fire within me to go and put his concepts into practice. (B2B Marketing, December 2013)
The Science of Marketing...is like a collection of well-written white papers . (Admap, May 2014)
Forget the "unicorns and rainbows" approach to marketing that encourages companies to love their customers and hug their followers. Sure, it's great to "be awesome" and "engage in the conversation," but a successful marketing strategy requires something far more substantial. Author and "social media scientist" Dan Zarrella uses data, experimentation, and real science to understand how people behave online and how you can leverage that behavior in your digital marketing strategy.
The Science of Marketing shares proven online tactics and tips gathered through scientific research that will upend your approach to digital marketing. Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this book brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and analytics. Learn why and how you should start executing socialblogging, social media, e-mail marketing, and webinarsaccording to data-driven metrics to achieve the greatest results.
The Science of Marketing provides the research and tools you need to make a stronger impact in the digital marketing space. It offers valuable takeaways such as:
The Science of Marketing delivers undeniable proof that challenges assumptions about how marketers should approach digital marketing. Let Dan Zarrella's scientific approach lead you toward a better timed, highly targeted, more compelling, and incredibly successful online marketing strategy.
There are so many myths around social media marketing. I love that Dan takes large data sets and analyzes them to get to the truth of the matter and expose many of these myths. Read morePublished 6 months ago by Eric Brown
This book throws a lot of data at the reader without any clear sense of why it matters or how to use it.Published 11 months ago by Dustin Kidd
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished 12 months ago by Leonard Natural
if you are interested in, or actively using social media marketing. The author's logic is easy to understand and well-supported with research.Published 16 months ago by James Crawford
It was a quick read. A lot of the data can be found online and talking to other social media marketers. Still, if you need to tweak your marketing approach it is worth looking at.Published 16 months ago by E. Brown
This was a good text provideIng a summary of exactly what is stated in the title. It will give you an idea of how to get started. Read morePublished 17 months ago by Charles M. Webb, III
I use social media for marketing purposes; thanks to this book, I'll be much smarter about how I use it going forward. I had quite a few "aha! Read morePublished 17 months ago by Sandra Beckwith
One quote sums it up perfectly:
"Marketing without data is like driving with your eyes closed. Read more
An elaborate compilation of data from multiple sources that equips the reader to look for some very relevant aspects of content distribution across newer media channels/platforms. Read morePublished 21 months ago by Pradeep Kumar