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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies Hardcover – April 22, 2013

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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Editorial Reviews

Review

"There s lots of interesting information here and some good one liners to boot. Weighty stuff written by someone with a real passion for Twitter el al. A recommended read for those of you grappling with the social media conundrum." (FSTech, July 2013)

Not only did this book provide me with food for thought, but it ignited a fire within me to go and put his concepts into practice. (B2B Marketing, December 2013)

The Science of Marketing...is like a collection of well-written white papers . (Admap, May 2014)

From the Inside Flap

Forget the "unicorns and rainbows" approach to marketing that encourages companies to love their customers and hug their followers. Sure, it's great to "be awesome" and "engage in the conversation," but a successful marketing strategy requires something far more substantial. Author and "social media scientist" Dan Zarrella uses data, experimentation, and real science to understand how people behave online and how you can leverage that behavior in your digital marketing strategy.

The Science of Marketing shares proven online tactics and tips gathered through scientific research that will upend your approach to digital marketing. Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this book brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and analytics. Learn why and how you should start executing social—blogging, social media, e-mail marketing, and webinars—according to data-driven metrics to achieve the greatest results.

The Science of Marketing provides the research and tools you need to make a stronger impact in the digital marketing space. It offers valuable takeaways such as:

  • Late in the day and week is when the most retweets occur
  • Weekends are best for Facebook sharing
  • E-mail newsletters to subscribers very early in the morning
  • Your newest subscribers are the most likely to act
  • Blog on the weekends for a higher number of comments
  • Blog early in the morning for a higher number of links
  • Don't crowd your content
  • And much more!

The Science of Marketing delivers undeniable proof that challenges assumptions about how marketers should approach digital marketing. Let Dan Zarrella's scientific approach lead you toward a better timed, highly targeted, more compelling, and incredibly successful online marketing strategy.

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Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (April 22, 2013)
  • Language: English
  • ISBN-10: 1118138279
  • ISBN-13: 978-1118138274
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #108,873 in Books (See Top 100 in Books)

More About the Author

Dan Zarrella is a social, search, and viral marketing scientist with a background in web development who combines his programming capabilities with a passion for social marketing to create applications like the social URL shortener Votrs.com, Link Attraction Factors keyword tools, as well as TweetPsych, TwitterBrandSponsors, TweetBacks and TweetSuite.

His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing.

Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

He has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

Customer Reviews

Most Helpful Customer Reviews

21 of 21 people found the following review helpful By Justin Roff-Marsh on June 6, 2013
Format: Kindle Edition Verified Purchase
This book is a short (very short) study in correlation. As another reviewer commented, it's questionable whether this actually qualifies as science. It's definitely a research-based approach. It's somewhat annoying (and definitely ironic) when a marketer spins their message and presents it as science when a central claim is that the reader should be more scientific!

That's not to say this book doesn't have value. It does. The data presented enables the reader to formulate their own hypotheses about cause and effect -- an important first step in the improvement process.

I've seen Dan present much of this content in a free webinar. I was hoping to get a little more substance for the investment in this book. The lack of content (and absence of any comprehensive theory) suggests the kind of lack of commitment to the subject matter that's common of Internet marketers, I'm afraid.
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20 of 21 people found the following review helpful By Lloyd Melnick on May 29, 2013
Format: Kindle Edition Verified Purchase
The biggest disappointment is that the book is built on correlations. Anyone with a background in statistics knows the first rule is that correlation does not equal causality but Zarrella assumes it does. He points to correlations that he says tell when is best to post, what is best to post, etc. The nature of the "science" suggests that you will not see similar results. I did find it useful, his data provides some good startng points, but it is the opposite of a good science.
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10 of 10 people found the following review helpful By B. Hansford on September 8, 2013
Format: Kindle Edition Verified Purchase
This a a remedial level book on analytics with a heavy dose of HUBSPOT commercials. I expected more based on the title and writer. For enterprise practitioners of marketing automation, there are many white papers and blogs that offer more technical detail and "science."
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9 of 9 people found the following review helpful By S. Broadberry on May 17, 2013
Format: Hardcover Verified Purchase
I was quite excited about the promise of this book based on the "proven strategies" in the title. Overall however I found it a little disappointing given the expertise of the author. Overall I found it promised more than it delivered and that overall there was not that much meat on the bone.. Having said that it is worth a read if you haven't read similar titles.
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7 of 8 people found the following review helpful By cksyme on June 7, 2013
Format: Hardcover Verified Purchase
Social media marketing is an enigma for many. There's lots of talk about engagement, building relationships and communities, and creating influence. But in order to be successful in the digital space, we need something more substantial. That's where The Science of Marketing by Dan Zarrella comes in. This is a book for the many.

Zarrella is a social media scientist for HubSpot--yes, you read that right, a social media scientist. He is the brains behind HubSpot's "The Science of..." series. His forte is data and its interpretation. He spends his time analyzing online behavior and translating that into marketing theory that increases our bottom line. I am a Zarrella fan. One of the basic tenets of my marketing philosophy is never make a decision without data. I encourage clients to rely more on the science of marketing and less on the "I think so" school of thought. Maybe it's my academic background, but I believe good data can lessen risk and increase the chances of success.

The book is laid out by media, which is extremely helpful. It starts with content (e-nooks and webinars) and progresses through all the channels from SEO to Twitter, Facebook, Pinterest, and blogs. He ends up with email marketing and analytics. The content is analytical with a strong encouragement to experiment to test and see how it will work for the reader.

It's not just about the best time of day to tweet, what kind of photos work the best on Facebook, and how to attract more sales leads from Pinterest. It's also about the kinds of online behavior and expectations that produce the data. This is not your typical online freebie market "research" we see marketing companies pump out every day to sell their own products.
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2 of 2 people found the following review helpful By Lynne Spreen on April 7, 2014
Format: Kindle Edition Verified Purchase
Want to market your product but don't have another entire lifetime to spin your wheels on social media? Dan Zarrella analyzes the effectiveness of various media for a living. He's putting his career into it. And, with this book, he distills what he's learned. Who wouldn't want to read it? His insights are valuable and will save you time and anxiety. I absolutely recommend it.
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Format: Hardcover
Dan Zarrella has written this fantastic volume to help online marketers and bloggers to better understand the tools at our disposal. You could be getting more views or purchases on your site, just by implementing some of the tips that Zarralla exposes.

The book is split into 10 chapters, each devoted to a particular platform of online marketing: E-Books, Webinars, SEO, Twitter, Facebook, Pinterest, Blogging, E-Mail Marketing, Lead Generation, & Analytics.

Throughout each chapter, you're given examples of all types of online visitors, and you'll discover exact techniques that you could be implementing now, today, in your social marketing. Zarrella has performed hundreds of surveys (it seems) to prepare the conclusions he is sharing in "The Science of Marketing". By revealing these critical results, he has changed the way I think about marketing, and the way you'll think about it too! Sometimes, the survey results revealed something lacking in the way that bloggers and marketers are timing their posts, or sometimes in the way you write. You'll find out an amazing amount of information in this book -- be sure to take notes!

I would definitely recommend this book to bloggers, website owners, or anyone else in need of promoting their online social presence (whether a newbie or professional). It is an amazing resource, and I'll probably have to read it again one day to glean more facts from it!
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