To build a great social strategy (or to know one when you see it), it helps to understand the science behind going social. The marketing game is fundamentally different online and it's a game worth winning. This book is about unlocking the codes to this new game. We're here to share the knowledge you need to custom-design more than just a social community and give you insight into the science behind building brand nation-the fertile ground for your most trusted, fun, knowledgeable, and passionate customers. Your superfans.
The Science of Social is the first collected works on reputation, influence and community, synthesized from the thinking of Lithium principal scientist of analytics, Dr Michael Wu.
At Lithium we believe that good great communities help everyone, so all proceeds from this book will be donated to charity. More information can be found at Lithium.com
The Science of Social is the first collected works on reputation, influence and community, synthesized from the thinking of Lithium principal scientist of analytics, Dr Michael Wu.
At Lithium we believe that good great communities help everyone, so all proceeds from this book will be donated to charity. More information can be found at Lithium.com
