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The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars [Kindle Edition]

Dr. Larry Chiagouris , Dr. Richard Plank
4.7 out of 5 stars  See all reviews (48 customer reviews)

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Book Description

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. In just four chapters, you will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want. Bonus Feature: Exclusive Online Content: *Gain access to exclusive content to a companion website *Includes references to many job search resources *Resume examples for a variety of majors *Links to useful websites Here are some of the topics that will be covered:

Chapter 1: Finding Your Job: Identifying Your Best Opportunities *Summary of easy to find sources of information to focus your job search *Destroy the myth of what kind of job a college graduate should seek *Where to uncover the jobs most students fail to ever find *Create your personal brand

Chapter 2: Getting the Interview: Creating Your Marketing Plan *Learn to create a cover letter that generates a call from an employer *See what makes a great resume that cannot be ignored *Find out how to get on top of an employer's lists of candidates *How to leverage the Internet faster and more effectively

Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself *Learn to prepare for any interview situation *Find out what market research you need to do before the interview *Learn the tricky questions that interviewers toss at you *Know which answers work and which answers fail

Chapter 4: Getting the Offer: Closing the Sale *How to be sure your references will support you when the employer calls *Gain the knowledge to get an offer from an employer you will want to accept *Obtain tips on how to be well positioned for your next job after you start your first job

"Excellent resource for students! The author speaks in a tone that resonates with this generation. I definitely will refer this book to students."

---Kristina Sanchez, Associate Director of Experiential Programs & Employer Relations, Pomona College

"You will not find a collection of marketing tactics like this in any other book. Dr. Chiagouris knows everything about combining branding and business strategy to provide direction to landing a great job! Follow his expert advice and go from unemployed to employed!

---Dr. Iris Mohr, Professor of Marketing, St. John's University

" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. "

---Dr. Richard Plank, Director, Division of Business,
University of South Florida

" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. "

---Susan Maxam, University Director for Student Success, Pace University

" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best – showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! "

---William Neal, Founder and Senior Partner at SDR Consulting,
Past Chairman of the American Marketing Association
and author of Value Creation: The Power of Brand Equity

" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Follow his roadmap, and land your job! "

---Steven M. Howard
Marketing and Customer Experience Officer, Rainql

Editorial Reviews


"The message I had was more than about the book," Chiagouris says. "Young people or anyone has to know their value and be proud of it. No one else is going to know your value unless you market it. And if you can't sell yourself, what can you sell?"

I Want the Secret music video:


About the Author

Dr. Larry Chiagouris is a full-time faculty member of Pace University and is a marketing expert that has helped hundreds of students obtain their first job right out of school. He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. As a professor of marketing he has taught at both the undergraduate, graduate, and doctoral level for more than 20 years. His constant finger on the pulse of what challenges university students and graduates face in the job market along with his 30 plus years working in a variety of industries is what makes Dr. Chiagouris a valuable resource for those that want to land their first job. He knows what hiring managers are looking for in a candidate because he has participated in the hiring of hundreds of entry level employees in addition to senior managers and executives. It is through his experience of working with tech gurus at Bell Labs and Silicon Valley, the Madison Avenue ad men, and the spin-doctor public relations professionals in New York City and California that he learned which candidates succeed in landing a job. He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation. He is also a member of the Marketing Executives Networking Group, the American Association of Public Opinion Research, and the National Association of Colleges and Employers. Now on Twitter...please follow me @larrychiagouris

Product Details

  • File Size: 298 KB
  • Print Length: 206 pages
  • Publisher: Brand New World Publishing; 2011 edition (February 25, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #706,274 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Outstanding advice for grads! July 12, 2010
This book provides excellent 'insider info' on what it takes to get a job in today's ever so competitive marketplace. It contains very detailed tips and tricks on how to prepare for a productive job search. The book also supplies detailed questions on what to expect from prospective employers during the interview process. This intelligence is of utmost importance when you need to be on top of your game to ultimately get that dream job.

I highly recommend this book to all grads and believe that professors, too, should be marketing it to their students when they are about to enter the most crucial time of searching for a job. The advice in this book can really help these job seekers stand out in the eyes of a prospective employer.
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8 of 8 people found the following review helpful
5.0 out of 5 stars The best graduation present you can give. September 6, 2011
Format:Kindle Edition|Verified Purchase
This book is the sole reason that I have a job and house less than a year after graduating while my more-intelligent friends with more marketable degrees are still unemployed or working in food-service. As a business student with an interest in marketing, I was amazed at how blind I was to the concept of marketing yourself to employers much the same way a corporation markets products to you. Simple concepts like creating your own business cards can really make you stand out, and in today's depressing job market you need to do whatever it takes to be noticed in a positive light. Networking strategies from this book are far more valuable than the price of the book. I will be buying this for all of my younger cousins as they graduate, and you should buy it for any new graduates you love as well!
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8 of 8 people found the following review helpful
5.0 out of 5 stars Graduation Gift July 13, 2010
Format:Paperback|Verified Purchase
I purchased this book as a graduation gift because the title really caught my attention and the fact that the author is a marketing professional that has worked on major accounts AND is a professor in a university made me feel that I have stumbled across the perfect gift. I know that recent college grads have the unfortunate task of overcoming the struggle to find their first job after college in a difficult job market. I think this book will help focus the graduate on what is essential to landing a job--and not repeating the typical advice that is often found in other job search books. I especially liked the chapter with the sample interview questions and answers. Chapter 3 is packed with useful info! That chapter alone was worth purchasing this book.
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6 of 6 people found the following review helpful
As a person who straddles both the academic world as a part-time professor and an executive at a small company I strongly endorse the approach taken in this book to managing the post-graduation job search. College students are faced with a workplace that has become increasingly difficult to penetrate. Advances in technology have allowed companies to both become both more productive with existing workers and to outsource jobs to less expensive international markets. When combined with many experienced and trained employees who have been laid off domestically competing for lower-level positions it has become critical that students use effective marketing tools to sell themselves to potential employers. Students are also faced with college placement offices and placement professionals whose budgets have been slashed diminishing their ability to help with career placement and advice.

I have interacted with Dr. Chiarouris on both a professional and academic basis and can attest to his uncanny ability to help design and implement effective marketing solutions. The approach taken in this book is similar to one deployed many times for product and service brands. It is a clever marketing strategy and one that if deployed as suggested in the book is sure to help increase a college grads chances of landing an attractive job after graduation.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Hit the nail on the head... and then some! August 17, 2011
By AreJay
I received this book as a gift from my Professor when I lost my full-time position at a firm post graduation. I can begin by saying the information in this book is invaluable in getting a job. All the best advice you've ever been given by your teachers and various professionals throughout your career is compiled here in a step-by-step guide to finding a great job. The book guides you through every intricate detail from narrowing down job choices to what truly interests you, intricately preparing your resume according to a job position, mock interview questions, as well as salary negotiations (once you get the job!) There are also many other answers to questions that you may have along the way. You learn to market yourself as an individual and begin to think of yourself as a brand. The job search is rocky after college and thanks to this book, it's been smooth sailing. 5 STARS!
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6 of 6 people found the following review helpful
5.0 out of 5 stars The Real Deal July 11, 2010
By Goldcup
Wow!!! If you are looking for concise, useful information, this is the book. This is not another run of the mill books but offers clear, pertinent tactics to make a prospective employer want you on their team. Obviously, Dr Chiagouris is quite informed in today's job market and directs us on how to avoid common errors that frequently get our applications trashed.

His section on Resumes is very enlightening, and quite astounding. If you think all the resume software and guides are all you need, then you better re-think it. To me this section was profound and extremely valuable. If not for anything else, this section alone is worth its weight in diamonds.

I tip my hat to Dr. Chiagouris for a well thought out book, impeccably and intelligently presented.
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Most Recent Customer Reviews
4.0 out of 5 stars ... lucid understanding of what cover letter and resumes look like....
Provides readers with a lucid understanding of what cover letter and resumes look like. Includes valid points about personal branding and how to sell yourself. Read more
Published 6 months ago by Stacy
4.0 out of 5 stars The perfect tool for any undergrad!
This book was given to me as a gift before the start of my undergraduate career, and as a Senior graduating in May of this year, I have to say that I owe many of my successes to... Read more
Published 16 months ago by Michelle
1.0 out of 5 stars Calling this book a disappointment would be overselling it
*disclaimer* clearly almost all the reviews on this book are fake which I could see before buying the book; however, my score is based off of actually having read the book and not... Read more
Published 16 months ago by Mitch
5.0 out of 5 stars The title speaks for itself. Who doesn't want a job after investing 4+...
This is a great book that I highly recommend for college students and really anyone looking to advance their career and work on their professional image. Read more
Published 19 months ago by Cathi
5.0 out of 5 stars Superb:A Must Get
This book has more than prepared for any interview I've had and I recommend any person who's seeking to be more professional to buy this book. A must get BOOK!
Published 20 months ago by Michele
5.0 out of 5 stars Great information.
I got this for two grandsons studying engineering in college. It will open their eyes to what they should be doing now to get to their goals.
Published 20 months ago by Joan M. Dupre
5.0 out of 5 stars Essential Guide for Prospective Graduates
As a recent graduate applying for entry level positions in the marketing world, I found this book to be an essential tool in my job search. Dr. Read more
Published 21 months ago by Stuart Munro
1.0 out of 5 stars Does anyone actually 'buy' these reviews?
Anyone with half a brain can clearly see all these reviews were written by the same person. Not only did they fail to alter their writing style, they didn't even try to make the... Read more
Published 21 months ago by BSDebunker
5.0 out of 5 stars Effective Job Searching With a Marketing Edge
Dr. Larry Chiagouris combines his knowledge about marketing with his extensive hiring experience. In a time when jobs feel scarce, everyone should be making sure they have an edge... Read more
Published 24 months ago by Joshua Waldman
5.0 out of 5 stars Amazing Book!!!
After reading this book and altering my resume and personal branding tactics according to it, I noticed a significant difference in internship offers. Read more
Published on May 1, 2013 by Torrean
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