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The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs
 
 
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The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs [Paperback]

Bruce C Brown (Author)
4.6 out of 5 stars  See all reviews (12 customer reviews)

Price: $24.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Book Description

January 15, 2008
Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

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The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs + The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan + The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed
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Editorial Reviews

Review

Winner of the Florida Publishers Association 2009 President's Book Award, Silver Medal - Business --Book Award

Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Company (FL) (January 15, 2008)
  • Language: English
  • ISBN-10: 1601380097
  • ISBN-13: 978-1601380098
  • Product Dimensions: 8.5 x 5.9 x 0.7 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,347,910 in Books (See Top 100 in Books)

More About the Author

Bruce C. Brown was born in Bayshore, New York, but moved around quite a bit in his youth, finally settling down in Silver Springs, Florida. He joined the U.S. Coast Guard in 1984 and has completed more than 26 years of service to our nation. Bruce is the author of twelve published books and has been recognized with numerous awards for his writing.

To date, he has written "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money", "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed", "The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales", "The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan", "The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs", "The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs" and "Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits", "How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use", "How to Open & Operate a Financially Successful Web Site Design Business", "Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google" and "How to Stop E-Mail Spam, Spyware, and Computer Viruses from Ruining Your Computer: The Complete Guide for Your Home and Work". Bruce is currently working on his latest project, a 2nd Edition to his first book "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money."

Four of his books have won prestigious awards. Bruce has three children and a beautiful wife, Vonda. His oldest son, Dalton, is a graduate from the University of South Florida. His middle son, Jordan, is a graduate from the University of Florida and is currently attending Law School at The University of Texas. His youngest son Colton, is attending the University of Florida. Bruce has been happily married to Vonda for 26+ years and is currently serving as a Commander in the United States Coast Guard.

Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Blooging Revealed June 22, 2009
Format:Paperback
I've purchased 6 books on blogging before this one, and none have been as complete a guide. If you're thinking of starting your own blog for your cause, business or organization but have been putting it off due to time constraints or the technology involved, then this is the book for you.
The Secret Power of Blogging covers everything from blog conception to updating to promotion, in a format that is geared in layman's terms and easy to digest.
Well organized with all the tools you'll need to start and maintain your blog successfully, this book will remain an excellent source of reference in your home library long after your blog is up and running.
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2 of 2 people found the following review helpful
Format:Paperback
Okay, I admit it - I'm hooked on blogging, as are most people around the globe, it would appear. However, there's a HUGE difference between maintaining a personal blog and keeping one for corporate purposes. That's one of the reasons I wish that more business people would read this book, especially the case studies and interviews at the end. Were they to do so, they would quickly realize that blogging under the auspices of a corporate identity requires thoughtfulness, pragmatism and direction.

Brown starts his book by explaining what blogs are and how they work; for those of us who have known this for a while, it's a bit redundant. Yet I can easily imagine a novice blogger appreciating the basic education, especially the step-by-step instructions for starting a blog (complete with screenshots.)

When the book turned to a more involved look at blogging, I have to say that I was entirely captivated. I had no idea about how to make the most of ping servers, how to move my existing blog to my website or where to find blog directories to which I could submit. I also wasn't aware of the legalities surrounding blogs; fortunately, I haven't broken any, but it would be easy to make missteps. The Secret Power of Blogging is going to be a "keeper" in my office library!
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1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Easy to read and follow the guidelines offered. A great purchase for first-time bloggers or those looking to increase traffic and money to their sites.
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Most Recent Customer Reviews
Winner of the 2009 FPA President's Book Award
Announced just yesterday, "The Secret Power of Blogging" was selected as a Gold or Silver winner in the Florida Publishers Association 2009 President's Book Awards Program. Read more
Published on September 17, 2009 by Bruce C. Brown
Have No Fear, Enter the Blogosphere!
If I were writing a blog on this book, I'd say: 'Dear Readers: If you want to get your message out, or improve your business, this book is a must read. Read more
Published on July 15, 2009 by M. Schwartz
Hits Home
The Secret Power of Blogging succeeded in its stated goal of creating "a practical fact-filled reference book that had relevant material for the small business, organization, or... Read more
Published on October 19, 2008 by BertieB
The Mysteries of Blogging Uncovered
Blogging isn't just for angst-filled teens anymore, but has grown into a powerful marketing tool for businesses both big and small. Read more
Published on July 2, 2008 by Becky J. Norris
Blogging Made Easy
Blogging is a popular internet phenomenon that has quadrupled in size within the last five years. Nearly everyone you know has a blog; from your florist to your dog groomer,... Read more
Published on June 26, 2008 by Lenzi Hart
Just the book I needed to set up my first blog!
When I started to read this book I had no idea what was meant by blogging. The book not only clarified what, but how to apply the principles so that it was possible to set up a... Read more
Published on March 22, 2008 by Jean E. Brown
An all-in-one for blogger
I have to confess I started reading this book with a great deal of skepticism. Oddly enough, the author quickly grabbed my attention by relating he went through the same... Read more
Published on February 28, 2008 by Mrs. Marangel Clemente
Outstanding!
This book is a must have! The book breaks down how to blog in an easy to understand language. It's for the beginner who wants to learn all about this popular tool. Read more
Published on February 11, 2008 by K. Peoples
Where was this book when I was setting up my Blog?
Where was this book when I was looking to setup my first Blog? Mr. Brown's book is the perfect fit for anyone interested in setting up a Website or Blog. Read more
Published on February 7, 2008 by M. Schwartz
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
social bookmarking, blog promoted, blog expand, submit your blog, other interactive computer services, blogging etiquette, referral buttons, successful blogging, new media marketplace, professional bloggers, blog advertising, blog software, quality blogs, blogging applications, business blogging, spam blogs, blogging platform, blog directories, information content provider, blog updates, comment spam, blog readers, blogging software, blog posts, other bloggers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Google Inc, Word Press, Florence Shah, Content Maven, New York University, Professional Service Journal, Connected Digest, Intel Solution, Brilliant Outlook Pocketbooks, Secrets of Online Persuasion, Communications Decency Act, Movable Type, News Network, Bite of the Best, The Dallas Morning News, United States, General Motors, Digital Web, Beneath the Cover, Greg White, New School Selling, Wells Fargo
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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