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The Secret Hardcover – Unabridged, June 10, 2010
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Audio CD edition.
From the Publisher
--Cynthia Black, President, Beyond Words Publishing
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Top Customer Reviews
Cialdini's first principle is SCARCITY; people want what's expensive, exculsive, or otherwise attainable. Byrne's mastery of this principle is clearly shown by the very name of the book: The Secret. We all learned this the first week of kindergarten as we felt the jealousy of watching two classmates, hands cupped over ears, sharing a secret out of earshot.
This message is reinforced throughout the book and its advertising campaign which pitches "The Secret" (whatever it actually is) as jealousy-guarded information hoarded by the happy, wealthy and successful. Whenever someone tries convincing you of something, whether it's a way to make enormous sums of money, to lose weight, etc - be wary of when it's pitched as "the knowledge THEY don't want you to have." Think about it - everything from the "secrets that Wall Street doesn't want you to know" to "uncovered - celebrities' secrets to staying young" are phrased not simply to pique your interest but to make you jealous. Appeals to our emotion are far more powerful than appeals to reason, and Byrne demonstrates mastery of this principle throughout "The Secret."
Cialdini's second principle is LIKING. We like those who like us, and in turn, we do business with them.Read more ›
1) Present it's premise clearly
2) Since it's a self-help book explain clearly what you need to do
3) Provide compelling evidence that it's ideas work
4) Be credible.
The book does a decent job of explaining its premise, which is that everything in your life is the result of the law of attraction. I quote, "the law of attraction says like attracts like, so when you think a thought, you are also attracting like thoughts to you." In other words, think good thoughts and good things will come to you and if you think bad thoughts then bad things come to you. I've simplified this a bit but not a whole lot as the concept isn't rocket science.
Now, does this book explain clearly what you need to do? Actually, for a self-help book it does a very poor job of this. How do you control your thoughts? What kinds of practices and thinking produce the best results? The author and contributors basically tell you a bunch of stories about how "so and so did something and you can too by changing your thinking".
And that's it for the "how to" part of the book. There isn't any.
Now, if I wanted to prove something worked from a scientific perspective it would seem to be easy to test this stuff out. You take two groups of people, teach one the secret, let the other go on with their lives and see what happens. In theory those that know the Secret would be happier and more successful than the control group. It might not be perfect but it'd be a whole lot better than what we get in this book. But, of course, you'd have to have an actual methodology to test.Read more ›
The success of this book shows how hungry we are for someone to tell us that change happens magically without having to confront our demons and without taking responsibility for the life we created with our actions.
While I wish Ms. Byrne the greatest success, I want to caution the reader that if "wishful thinking" does not attract what you want, do not blame yourself, because it was only thoughts without action.
Most Recent Customer Reviews
Very inspiring. A reminder that we can bring our desires into our life by having faith. A reminder not to let negativity into your thoughts. Read morePublished 12 hours ago by Joneshi
This is my bible. My favorite book of all time. It isn't for everyone though, only for open minded people. The law of attraction isn't just a concept it's a way of life. Read morePublished 2 days ago by Gisselle Piloto