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The Secrets of Successful Communication: A Simple Guide to Effective Encounters in Business (Big Brain vs. Little Brain Communication) Paperback – September 1, 2011


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Product Details

  • Paperback: 186 pages
  • Publisher: O'Connell House (September 1, 2011)
  • Language: English
  • ISBN-10: 0983124434
  • ISBN-13: 978-0983124436
  • Product Dimensions: 0.5 x 6 x 8.7 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,227,955 in Books (See Top 100 in Books)

Editorial Reviews

Review

The Secrets of Successful Communication brings civility back into a world that depends so much on e-mails, texts, and tweets. --Peter Hubbard, CEO, Pacific Title Archives

This elegant message is just right for school and work. I want to have copies of the book for my clients. The book gets right to the point, and the examples are great. The best part is the Takeaways. --William H. Crookston, Professor Emeritus of Clinical Entrepreneurship, USC Marshall School of Business

Easy to read and filled with great examples, this book presents a thoughtful yet entertaining view of human communication . . .I believe everybody can take something from this book that will assist them to communicate better. --Larry Applebaum, Member, Board of Education, Burbank Unified School District

About the Author

Businessman, entrepreneur, and community leader Kevin T. McCarney has had millions of encounters with people of all kinds since he opened his first Poquito Más restaurant in 1984. From the beginning, he has worked to create a business that would inspire loyalty from both his customers and his employees. He understands that a business thrives with every great encounter and suffers with every poor one. And he believes that the same is true of every part of life. That first small restaurant has grown into a $15 million-a-year business with twelve locations in the Los Angeles area, including one on the lot of Warner Bros Studios, serving over 4,000 customers every day. Kevin has been a guest speaker at the USC Marshall School of Business, the UCLA Anderson School of Business, and Woodbury University.

More About the Author

Businessman, entrepreneur, community leader, and an observer of situations and people, Kevin McCarney has had millions of encounters with people of all kinds since he opened his first restaurant in 1984. From the beginning, he has worked to create a business that would inspire loyalty from both his customers and his employees. He understands that a business thrives with every great encounter and suffers with every poor one. And he believes the same is true of every part of life.

That first small restaurant has grown into a business with twelve locations serving over four thousand customers every day in the Los Angeles area. Based in Burbank, California, the restaurants specialize in fresh Mexican food. Because each restaurant produces over nine hundred fresh tortillas a day, Kevin invented an aluminum tortilla press, a machine on which he holds multiple patents.

Kevin has been a guest speaker at the USC Marshall School of Business, the UCLA Anderson School of Business, and Woodbury University. He has served on the board of directors of the California State Compensation Insurance Fund, the California Restaurant Association, the Burbank Arts in Education Foundation, the Boys and Girls Club of Burbank, and the Universal City-North Hollywood Chamber of Commerce.

Kevin has been encountering customers since his first paper route at the age of seven. Growing up in Hollywood, California, he worked as a janitor, a waiter, a manager, a trainer, a switchboard operator, a doorman at Grauman's Chinese Theater, and a tour guide at Universal Studios. He currently lives in Burbank, California, with his wife and children.

Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Flower Lover on January 2, 2012
Format: Paperback Verified Purchase
This book is easy to read and gives examples and illustrations that are easy to remember. My only suggestion to the author is that he change the sub-title to read: A simple guide to Effective Encounters in Life (Big Brain vs. Little Brain Communication). The scope of this book is definitely NOT limited to the business world. If family members were to read this book and take it's message to heart, there would be far more harmony at home.
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2 of 2 people found the following review helpful By Kristen on September 12, 2011
Format: Paperback
I enjoyed reading this book. It's a fun, fast read for anyone interested in personal branding and making every conversation an effective one--even digital conversations, which as we all know by now can reverberate, amplify and haunt us forever. Mr. McCarney's book is a sensible, experience-based guide to never putting your foot in your mouth ever again. I have found myself remembering some of its teachings when I'm faced with conflict situations. It's good to have a reminder that people sometimes screw up and say the wrong things for manifold reasons that may have nothing to do with the situation at hand. Reading a book like this can help you not only refrain from mistakes, but also rebound from attacks from others, in a classy, calm and relatively stress-free manner. A must for anyone interested in conflict management, either in relationships or in the workplace.
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1 of 1 people found the following review helpful By Book Junkie on February 28, 2012
Format: Paperback
I bought his book looking for information on communicating. Little did I know that this small information packed book would have such an impact on me. I have marked it up like a college text book and use it in my business motivation classes. It is a simple, easy to read and retain must. Useful information on how we often react with out thinking and ways to change it.

Great book!
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1 of 1 people found the following review helpful By B. Dagiantis on November 22, 2011
Format: Paperback Verified Purchase
This concise book will help you realize where and why communication breakdown happens. Using our Big Brain means responding to situations by taking the time to think through just what our answer should be and responding. In stressful situations (especially when we're time stressed) we switch to Little Brain mode and react to situations, usually basing our actions on emotions instead of thinking logically about the situation and then responding.

My favorite part was on avoiding what Kevin calls, "Time Ambushing." Everyone must avoid these time traps or the scenario below develops (and Little Brain communication happens) which leads to communication breakdown:

"If you do not plan well and are in a rush, you think everyone around you should accommodate your needs. This leads to forcing an issue or question on others because it fits your time schedule - without pausing to ask yourself if it's the right time for them to address it. Without showing empathy, you pile on or add to others' anxieties by burdening them with new problems at a difficult time."

Kevin lays out seven principles you should use to communicate effectively and build trust (you have to get the book to read about those). A lot of the content is common sense, but Kevin has a great way of showing how these scenarios develop without us even realizing it.

This book is worth every dollar spent!
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