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"…an excellent and very much recommended read, a top pick for any business leader." --The Midwest Book Review
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to inspire the kind of word of mouth that catches fire and generates revenue.
Featuring enlightening case studies and examples, as well as an updated version of the author’s innovative Decision Matrix for identifying potential buyers and determining and crafting the right kind of message, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing the delivery method, harnessing the power of influencers, and measuring results. From how to navigate the latest digital media to what Malcolm Gladwell got wrong, this is still the last word on word of mouth.
I highly recommend this book to experienced marketers and the new business start-up.
After spending one hour reading his book I was going to write a very positive review because I was immediately impressed with the book.
In addition to the wealth of wisdom you'll find an entertaining and easy to read book.
I was so proud of myself for coming out this book .... with thousands being published every year.
I recommend this book a 100%!!!
Marketing has changed from something you do to customers to something you do with them. Customers want to be involved in the development of products and have a forum for sharing... Read morePublished on July 4, 2011 by Tina
This book is full of extremely current material applicable to content marketing. Silverman "invented" WoM marketing and has been at it longer than anyone. Read morePublished on July 1, 2011 by Reg Nordman
I had the good fortune to meet the author of this book, George Silverman, about two weeks ago. My wife and I had just finished leading a personal growth workshop at a retreat... Read morePublished on March 6, 2011 by Jake Eagle
How do we know that any of these reviews have been written genuinely by true consumers, or whether they have been planted as part of a systematic "word-of-mouth" campaign for this... Read morePublished on December 14, 2009 by Therese Schwenkler
This book provides a functional introduction to the concept of word-of-mouth and what is sometimes called viral marketing. Read morePublished on June 2, 2008 by Dom Villari
Much word of mouth material I have read in the past has been great on theory, but short on practice. This book, however, is a refreshing change. Read morePublished on February 20, 2008 by G. Jones
Word of mouth has never been revered as anything less than the pinnacle of marketing. Getting your customers to sell your product for you is the best possible scenario bar none. Read morePublished on November 20, 2007 by James D. Nichol
A friend told me it is a great book. I bought it. Read it. And told my friends about this book. Oops! I think I have started a word of mouth campaign for this book. Read morePublished on July 20, 2007 by Kishore Dharmarajan