Automotive Holiday Deals Books Holiday Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Black Friday egg_2015 All-New Amazon Fire TV Get Ready for the Winter Gifts Under $50 Amazon Gift Card Offer minions minions minions  Amazon Echo Starting at $84.99 Kindle Black Friday Deals TheGoodDinosaur Outdoor Deals on Tikes

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Selling of the President 1968 Hardcover – October 6, 1969

20 customer reviews

See all 24 formats and editions Hide other formats and editions
New from Used from
"Please retry"
$25.88 $0.01

The most photographed and talked-about celebrity of the past decade. Check out "KIM".

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Hardcover: 253 pages
  • Publisher: Trident Press / Simon & Schuster; 1st edition (October 6, 1969)
  • Language: English
  • ISBN-10: 0671270435
  • ISBN-13: 978-0671270438
  • Product Dimensions: 8.3 x 5.5 x 1.1 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #584,321 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

47 of 49 people found the following review helpful By John B. Maggiore on May 16, 2000
Format: Paperback
This is the book that catapulted Joe McGinniss to nearly icon-status at the age of 25 in 1969. At the time, it was a shockingly revealing book at how presidential candidate Richard Nixon was being sold - gasp - like a product. The original book jacket featured Nixon's face on a pack of cigarettes, as if the notion of Madison Avenue ad-men playing a pivotal role in a presidential campaign was dirty.
The book became such a classic that it remains assigned reading in many government classes to this day. But it is no longer shocking. Today, the practices described actually seem backward. Rather than a jarring warning about how campaigns are trading issue discussions for staged events, it today might be read as an out-of-date how to book. The discerning reader should not make this mistake. Instead, try to feel the original sentiment, the innocent expectations the book assumes of the reader.
There are two interesting aspects of this book that are ancillary to the main point. The one is the appearance of political figures, like Pat Buchanan and Roger Ailes, who would go on to other things and remain well known today. The most interesting such example is none other than George Bush (the dad), who is profiled as a mere Congressional candidate, epitomizing the "modern" type of candidate who is "an extremely likable person" but is hazy on the issues. Bush's successful campaign featured "no issues" not even when his opponent asked Bush "if he would favor end the Vietnamese war" (see pages 44-45). The point was that Bush, who wasn't especially well-known, was a vapid product rather than a substantive candidate (some things change, some stay the same).
The other interesting thing is what happened to McGinniss.
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
10 of 11 people found the following review helpful By Aaron W. on April 26, 2000
Format: Paperback
This book is fun and breezy, and is a great companion piece to all those grinding "Making of the President 19--" books. McGinnis shows us the repackaging and rebranding of Richard Nixon into "The New Nixon." The original cover shows Nixon's face on a pack of cigarettes, because the campaign is all about the wholesale mass marketing of a product -- "New" and improved. The sales job is done largely with the help of Roger Ailes, then producer of The Mike Douglas Show. TV ads are shot with endless takes while Nixon stands before an audience and answers planted questions. When Nixon growls or mumbles to himself or snaps "Goddammit!" Ailes yells cut and they try again. Nixon and his production team had learned a big lesson from the five o'clock shadow, shifty eyed debates of 1960. Listen to your handlers, wear the darn makeup, look sincere and stick to the script. This book is a great, funny, fast look at the infancy of TV era politics. It's a nice history lesson, and it will add a fresh perspective to your stock of political knowledge. Today our image consultants are like Star Wars to Nixon's Apollo 7. Still, The Selling of The President stands as the best book on the creation of The Political Image.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
9 of 10 people found the following review helpful By Acute Observer on January 16, 2003
Format: Hardcover
Joe McGinniss joined the Nixon campaign as an observer, and wrote this book of connected stories. Nixon's team had a number of advertising and TV professionals. The book lacks and index and a table of contents. The cover shows Nixon's face on a pack of cigarettes - an apt metaphor. They are heavily advertised, and bad for you in the short and long run. People know this, but they buy them anyway!
Chapter 1 shows Nixon taping commercials for varied markets. "I pledge an all-out war against organized crime in this country." But investigations into organized crime was later halted. Chapter 2 tells us that politics, like advertising, is a con game! Both promise more than they deliver. McGinniss says Nixon lost in 1960 because the camera portrayed him clearly (p.32). I think the TV audience judge he was lying, the radio audience took him at his word. By 1968 Nixon learned how to act sincere. He would appear mellow, not intense; respected, if not loved (p.34). Page 36 explains how this works: saturated TV advertising showing the candidate and giving the desired impression, followed by public appearances where he doesn't say anything. TV would be controlled to transmit the best images (p.38). Chapter 3 tells about Harry Treleaven, who worked on the 1966 campaign for George Bush; he was elected because he was likeable, and none knew his stand on the issues. More people vote for emotional than logical reasons (p.45). Chapter 4 explains the power of TV. "The press doesn't matter anymore: (p.59). Painting Nixon as mellow was their way to overcome the old Nixon. Chapter 5 tells how the TV shows were staged for each region. Page 64 explains the politics for a panel of questioners. The selected audience applauded every answer.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
9 of 10 people found the following review helpful By Neil Cotiaux on September 3, 2002
Format: Paperback
First off, let's get one thing straight: McGinniss infiltrated the Nixon Campaign, pure and simple. Not exactly what you'd call honorable journalism.
That said, "The Selling of the President" remains the definitive case study of the first sophisticated use of television in American Presidential Politics. Having worked in political public relations for three years, the characterizations and quotes ring completely true. While the public was dismayed by the widening morass in Vietnam, there's no denying the fact that Nixon's very astute use of the tube helped catapult him into the office he ultimately disgraced.
Yes, mass media image-building is now the politician's stock in trade: Willy talking boxers versus briefs, the Veep doing the Macarena, and George The Elder fumbling at the checkout counter.
"The Selling of the President 1968" is written in tough, punchy prose, and chillingly accurate. I'm certain The Founding Fathers would flinch.
Highly recommended as a continuing reality check.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews