I got the book as I wanted to know more about then then young TV Nixon producer Robert Ailes, maybe you have heard of him if you tune into FOX TV? Greg R. StonerPublished 9 months ago by Greg R Stoner
Rereading this book after many years, I found that it was still a good read. The information about how political marketing is done is more relevant than ever. I appreciate Mr. Read morePublished 10 months ago by R. Barrell
A fantastic look into the marketing art of a presidential campaign. How Nixon's team of Los Angeles and New York Mad Men pushed the frontier of selling not a presidential platform... Read morePublished 11 months ago by Jacob Motz
This book does a great job of relating how Nixon's campaign staff went about the process of selling a flawed candidate like a bar of soap, or cigarettes. Read morePublished on September 21, 2012 by Dr. Who, What, Where?
This isn't really a book so much as a series of long essays. I'd heard that this is a classic expose, and in many ways it is. Read morePublished on November 22, 2011 by J. Smallridge
An excellent insight on the Nixon's Campaign for 1968, but it also adds you some more info on the other important events around the campaign, It got me a solid A+ on my History of... Read morePublished on June 20, 2011 by Sawie
My interest in this particular book began with the press on the anniversary of the death of Robert F. Kennedy. Although I heard about this book, I never read it. Until now. Read morePublished on July 18, 2008 by W. Hronis
An interesting twist about how to represent Nixon's persona while being tapes on TV programs speaking to the 'people', the masses.
Not bad. Not great. But different.
Author Joe McGinnis gives an inside view of the highly-controlled, thoroughly-packaged 1968 Presidential campaign of Richard Nixon. Read morePublished on February 12, 2007 by K.A.Goldberg