Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.
I got the book as I wanted to know more about then then young TV Nixon producer Robert Ailes, maybe you have heard of him if you tune into FOX TV? Greg R. StonerPublished 15 months ago by Greg R Stoner
Rereading this book after many years, I found that it was still a good read. The information about how political marketing is done is more relevant than ever. I appreciate Mr. Read morePublished 16 months ago by R. Barrell
A fantastic look into the marketing art of a presidential campaign. How Nixon's team of Los Angeles and New York Mad Men pushed the frontier of selling not a presidential platform... Read morePublished 17 months ago by Jacob Motz
This book does a great job of relating how Nixon's campaign staff went about the process of selling a flawed candidate like a bar of soap, or cigarettes. Read morePublished on September 21, 2012 by Dr. Redhawk
This isn't really a book so much as a series of long essays. I'd heard that this is a classic expose, and in many ways it is. Read morePublished on November 22, 2011 by J. Smallridge
An excellent insight on the Nixon's Campaign for 1968, but it also adds you some more info on the other important events around the campaign, It got me a solid A+ on my History of... Read morePublished on June 20, 2011 by Sawie
My interest in this particular book began with the press on the anniversary of the death of Robert F. Kennedy. Although I heard about this book, I never read it. Until now. Read morePublished on July 18, 2008 by W. Hronis
An interesting twist about how to represent Nixon's persona while being tapes on TV programs speaking to the 'people', the masses.
Not bad. Not great. But different.