Semco, Ricardo Semler's privately held Brazilian company is hard to describe, mostly because it looks and acts so different from what we expect a company to be. That's why Semler devotes the first chapter of Seven Day Weekend to telling us what Semco is and does and what makes it a different place to work. At the end of the chapter, he says this:
"Although I still can't definitely answer the question about what Semco does do, I can say we've changed the way work works and improved the quality of our lives - and so can you."
After reading Seven Day Weekend, I still can't tell you exactly what it's about. But I can say that it will change the way you think about work and open up new possibilities for you.
There's a lot of talk these days about changing the workplace and making it more democratic and self-organizing and participative. We've seen pieces of this at places like WL Gore and, more recently at Best Buy. We've read the business press articles and pundit opinions.
But the fact is that if we are going to see significant workplace change on a large scale, there will need to be more companies that act like Semco. The owners of those companies will have to try things out and show us. That's what Ricardo Semler has done.
If you want to see how the wisdom of crowds works out in a company, it's in here. If you want to see how democratic principles work out in management, that's here, too. And if you want to see things about self-organizing and self-managing work groups and chaos theory, that's here too.
But Seven Day Weekend is not a how-to manual. You won't come out of it with a bunch of checklists or bulleted lists of sure-fire techniques. You will improve your understanding of a few key points
* People can be trusted to make decisions that are not only in their best interests, but in the company's best interest.
* In most cases, following the natural law of things works at least as well and often better than trying to control and direct.
* Strategy Semco-style is about building on talents and following ideas and not about master plans.
You will want to know if Semco has been successful in a traditional business way. It has been extravagantly successful, growing revenue and profits at 40 percent per year for two decades. Not only that, the company survived the convulsions in the Brazilian economy in the 1980s and 1990s.
And you'll want to ask Ricardo Semler about how he works as CEO and how he controls things. Here's his answer.
"I don't. I let the system work for itself."
The bottom line is that you should read this book because it will give you a window into a very different way of working and organizing a business. It's a system that's uncommon as well as uncommonly successful. And it's a system we can learn from.