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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point Kindle Edition

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Length: 104 pages Word Wise: Enabled

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From the Back Cover

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!

The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:

Begin with the consumers

Be innovative

Target the right group

Create the right message

Find the right environment


Product Details

  • File Size: 510 KB
  • Print Length: 104 pages
  • Publisher: Springer; 2010 edition (October 3, 2009)
  • Publication Date: October 3, 2009
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008BBGNSI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #2,645,073 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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0 of 1 people found the following review helpful By alfredoquintana on April 15, 2012
Format: Hardcover Verified Purchase
The seven principles of WOM Marketing is a good book about WOM, it's practical and easy to understand. It clearly states the importance of targeting the right group for a WOM campaign.
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