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The Seven Principles of WOM and Buzz Marketing [Kindle Edition]

Panos Mourdoukoutas , George J. Siomkos
4.0 out of 5 stars  See all reviews (1 customer review)

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  • Print ISBN-10: 3642425178
  • Print ISBN-13: 978-3642425172
  • Edition: 1

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    Book Description

    Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. 'The Seven Principles of WOM and Buzz Marketing' offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

    Editorial Reviews

    From the Back Cover

    Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!

    The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:

    Begin with the consumers

    Be innovative

    Target the right group

    Create the right message

    Find the right environment


    Product Details

    • File Size: 510 KB
    • Print Length: 104 pages
    • Publisher: Springer Berlin Heidelberg; 1 edition (October 3, 2009)
    • Sold by: Amazon Digital Services, Inc.
    • Language: English
    • ASIN: B008BBGNSI
    • Text-to-Speech: Enabled
    • X-Ray:
    • Lending: Not Enabled
    • Amazon Best Sellers Rank: #1,674,649 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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    0 of 1 people found the following review helpful
    Format:Hardcover|Verified Purchase
    The seven principles of WOM Marketing is a good book about WOM, it's practical and easy to understand. It clearly states the importance of targeting the right group for a WOM campaign.
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