Consider this scenario: if you were watching a circle of people passing a basketball and someone dressed in a gorilla costume walked through the circle, beat his chest, and exited, of course you would notice him immediately--wouldn't you? [Researchers] filmed such a scene and showed it to people who were asked to track the movement of the ball by counting the number of passes made by one of the teams. Approximately half of the participants failed to notice the gorilla.
Scientists concerned about interesting a general audience would do well to use more gorilla suits. Schacter elegantly weaves this curiosity into his text along with clinical stories and frontline research. Recent advances in brain imaging have boosted his field considerably, and the formerly remote psychological territory has yielded plenty of exciting discoveries. Though some of the practical material seems like reheated common sense (Haunted by a traumatic memory? Talk about it.), it's backed up by solid scientific work. Write a note, tie string around the finger, or hire an assistant for reminders, but by all means remember to pick up a copy of The Seven Sins of Memory. --Rob Lightner --This text refers to an out of print or unavailable edition of this title.
I've been studying memory for some time and there are no grand new concepts in Seven Sins, but lots of new details make it a worthwhile read for the depth of information it... Read morePublished 8 days ago by Richard Ries
Excellent discussion of how memory really works and how often it is misunderstood.Published 24 days ago by James Claiborn
In Daniel Schacter's book, "The Seven Sins of Memory," he explores some of the most frustrating and ubiquitous faults and failings of our minds. Read morePublished 4 months ago by Jon P Shank
This was the worst book I have ever read and I read the Fault in Our Stars.Published 6 months ago by ufopiggy
Everyone in this world have memories and are losing those memories bit by bit. “The seven sins of memory” presented memories in an unprecedented and vivid way. Read morePublished 8 months ago by peng peng