Consider this scenario: if you were watching a circle of people passing a basketball and someone dressed in a gorilla costume walked through the circle, beat his chest, and exited, of course you would notice him immediately--wouldn't you? [Researchers] filmed such a scene and showed it to people who were asked to track the movement of the ball by counting the number of passes made by one of the teams. Approximately half of the participants failed to notice the gorilla.
Scientists concerned about interesting a general audience would do well to use more gorilla suits. Schacter elegantly weaves this curiosity into his text along with clinical stories and frontline research. Recent advances in brain imaging have boosted his field considerably, and the formerly remote psychological territory has yielded plenty of exciting discoveries. Though some of the practical material seems like reheated common sense (Haunted by a traumatic memory? Talk about it.), it's backed up by solid scientific work. Write a note, tie string around the finger, or hire an assistant for reminders, but by all means remember to pick up a copy of The Seven Sins of Memory. --Rob Lightner --This text refers to an out of print or unavailable edition of this title.
Everyone in this world have memories and are losing those memories bit by bit. “The seven sins of memory” presented memories in an unprecedented and vivid way. Read morePublished 25 days ago by peng peng
Wonderful book,clear and helpful to asses memory 's flaws .Explanations andcase histories added a very good aspect to this book.Published 6 months ago by Nydia Quiroga
I have looked forward to receiving this book. I found it at the local library but wanted my own copy. Ordered it on 02/12/2014 and received it on 02/18/2014. Read morePublished 9 months ago by Leaper
I remember reading this book but I don't remember what it said. I also forgot where I put it. Honestly.Published 12 months ago by West Coast Nancy
I'm writing this review and synopsis on Amazon to help readers make sounds decisions about their purchase of this book. Read morePublished 14 months ago by Hifza Z. Sakhi
Very dry, textbook-style, but if you're looking to learn some stuff about memory, this would be good. I read this for a class, so it makes sense I didn't really like it that much. Read morePublished 15 months ago by trishaaah
This is a book I gave as a gift before I had read it. I loved this book because it put memory issues in perspective. Read morePublished 17 months ago by Marilyn Longwell