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The ShipIt Journal Five Pack Perfect Paperback – August 25, 2010

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Wouldn't it be nice if someone who is really great at project management and shipping (AKA: getting it out the door) would take you by the hand and set you up for success with your new project?

Wish granted: SHIPIT, by Seth Godin, who at 12 books and 3700+ blog posts and, oh yeah, a couple of businesses, knows a thing or two about shipping.

If you pick up a pen (not a pencil) and answer the questions in this workbook--honestly, of course--you will be well on your way to either (A) a successful project, or (B) the realization that the project is doomed and shouldn't be started (which is a very good thing to know in advance).

The workbook is a series of questions that are an amalgam from Godin's other books--primarily Linchpin and Tribes, but also one he didn't write (but recommended in Free Prize Inside), the Software Project Survival Guide, by Steve McConnell.

Godin's questions will ask you to:

- Describe the project

- Assign accountabilities

- Document your fears (twice!)

- Find edges

- Identify customers

- List people to include (and exclude)

- Describe perfect

- Quantify `good enough'

- Imagine failure

- Make it more / make it less

- Thrash early

- Ship

This recommendation of SHIPIT is not based simply on a look-see through the workbook--I've already used it.

On the way back from Seth's Minneapolis Linchpin session I pulled off the road and into a McDonald's to take a conference call. The location was great until lunchtime when I was suddenly surrounded by lots of small children, one of whom was SCREAMING.

I couldn't think. It was at this point that the call leader said, "Jule, what do you think is important for us to cover in our project kick-off meeting next week?" I reached down to my briefcase, pulled out SHIPIT, opened the workbook, and started to talk.

Seth Godin has provided the questions. All you need to do is answer them. If you are serious about shipping, whatever it is you want to ship, get this workbook. Use it. SHIPIT! --Jule Kucera

If you have a project, idea, or new business up your sleeve, give yourself the gift of this workbook. One of these slim volumes will give you as much insight as several hundred dollars of business coaching. There is immense power in writing things down - and Seth guides you in creating the lists, confessions, and promises that will help you bring your idea into reality, that will help you overcome your own obstacles to launching your new service, product or change into the world.

My partner and I sat down with these workbooks last night and within an hour had confronted two major issues that were slowing us down. Today, we begin our workday with renewed passion and vigor. Well worth $16 to rediscover the root of our commitment to our projects and conquer the fears that hold us back.

One caveat - you need to have read Seth's work (at least his blog on a regular basis, preferably his books) to "get" some of the assessment questions. You may still get a lot of value out of this workbook if you are a stranger to Seth Godin, but his readers will be reminded of the many poignant threads that have woven his latest books and blog posts - and that background will take you deeper into your own assessment. --Christine Fawley

The ShipIt Journal is the workbook to accompany Seth's latest book Linchpin.

When you choose to be a Linchpin, you're choosing to 'ship' your work, your art, and your projects out into the world. These guides were created to help ensure your art actually gets out the door. Too many projects get derailed along the way. Let's answer all the tough questions in advance only leaving one single option - shipping.

Don't be fooled by the simplistic look of this workbook. The ShipIt Journal could be just what you need.

And we're waiting f --Noah Fleming

If you have a project, idea, or new business up your sleeve, give yourself the gift of this workbook. One of these slim volumes will give you as much insight as several hundred dollars of business coaching. There is immense power in writing things down - and Seth guides you in creating the lists, confessions, and promises that will help you bring your idea into reality, that will help you overcome your own obstacles to launching your new service, product or change into the world.

My partner and I sat down with these workbooks last night and within an hour had confronted two major issues that were slowing us down. Today, we begin our workday with renewed passion and vigor. Well worth $16 to rediscover the root of our commitment to our projects and conquer the fears that hold us back.

One caveat - you need to have read Seth's work (at least his blog on a regular basis, preferably his books) to "get" some of the assessment questions. You may still get a lot of value out of this workbook if you are a stranger to Seth Godin, but his readers will be reminded of the many poignant threads that have woven his latest books and blog posts - and that background will take you deeper into your own assessment. --Christine Fawley

The ShipIt Journal is the workbook to accompany Seth's latest book Linchpin.

When you choose to be a Linchpin, you're choosing to 'ship' your work, your art, and your projects out into the world. These guides were created to help ensure your art actually gets out the door. Too many projects get derailed along the way. Let's answer all the tough questions in advance only leaving one single option - shipping.

Don't be fooled by the simplistic look of this workbook. The ShipIt Journal could be just what you need.

And we're waiting for you. --Noah Fleming

About the Author

Seth Godin is an author, a blogger and an entrepreneur.

He s written a dozen bestselling books and been translated into more than 35 languages. Seth's blog is consistently rated as one of the most popular solo blogs in the world (out of 80,000,000 that are published). Godin has founded several companies, including Yoyodyne, which pioneered permission marketing and Squidoo, which is among the one hundred most visited websites in the United States. For a year after the acquisition of Yoyodyne, he was the VP of Direct Marketing for Yahoo! Godin s columns have appeared in Fast Company, the Huffington Post and most recently, the Harvard Business Review.

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Product Details

  • Perfect Paperback: 32 pages
  • Publisher: Do You Zoom, Inc.; First edition (August 25, 2010)
  • Language: English
  • ISBN-10: 0970309996
  • ISBN-13: 978-0970309990
  • Product Dimensions: 8.1 x 5.2 x 0.8 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,111,732 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer Reviews

Most Helpful Customer Reviews

38 of 39 people found the following review helpful By J. Kucera on September 1, 2010
Format: Perfect Paperback Verified Purchase
Wouldn't it be nice if someone who is really great at project management and shipping (AKA: getting it out the door) would take you by the hand and set you up for success with your new project?

Wish granted: SHIPIT, by Seth Godin, who at 12 books and 3700+ blog posts and, oh yeah, a couple of businesses, knows a thing or two about shipping.

If you pick up a pen (not a pencil) and answer the questions in this workbook--honestly, of course--you will be well on your way to either (A) a successful project, or (B) the realization that the project is doomed and shouldn't be started (which is a very good thing to know in advance).

The workbook is a series of questions that are an amalgam from Godin's other books--primarily Linchpin and Tribes, but also one he didn't write (but recommended in Free Prize Inside), the Software Project Survival Guide, by Steve McConnell.

Godin's questions will ask you to:
- Describe the project
- Assign accountabilities
- Document your fears (twice!)
- Find edges
- Identify customers
- List people to include (and exclude)
- Describe perfect
- Quantify `good enough'
- Imagine failure
- Make it more / make it less
- Thrash early
- Ship

This recommendation of SHIPIT is not based simply on a look-see through the workbook--I've already used it.

On the way back from Seth's Minneapolis Linchpin session I pulled off the road and into a McDonald's to take a conference call. The location was great until lunchtime when I was suddenly surrounded by lots of small children, one of whom was SCREAMING.

I couldn't think.
Read more ›
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42 of 50 people found the following review helpful By Glenn Scott on February 13, 2011
Format: Perfect Paperback Verified Purchase
If you're about to reach over there to the right and "1-click" this baby, STOP. Breathe. I'm going to talk you down: you've overdosed on Seth.

This "5-pack" is a bunch of checklists and forms.

Really, just checklists and forms. By that I mean, pages with horizontal rules for you to write your thoughts. You're about to buy horizontal rules, printed on a page.

I know, this little workbook is supposed to help you think. But if you step off the productivity treadmill for just a moment, you will see you're thinking already. And as for this work, Seth doesn't even phone this in, it's like he held down the underscore key until it autorepeated a book.

Please, just close the browser and finish whatever it is you are supposed to finish. And please don't order this thing and hand it out to all the people in your office -- they'll laugh at you, and this laughter will not be because your colleagues are a bunch of "lizard brains", but rather because they will wonder why on earth you would give them a little pamphlet with horizontal rules.

You will be fine. Consider unsubscribing from Seth's blog and freeing yourself from absorbing his relentless output. Get back to work!
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6 of 7 people found the following review helpful By Chris Rose on September 15, 2010
Format: Perfect Paperback Verified Purchase
If you have a project, idea, or new business up your sleeve, give yourself the gift of this workbook. One of these slim volumes will give you as much insight as several hundred dollars of business coaching. There is immense power in writing things down - and Seth guides you in creating the lists, confessions, and promises that will help you bring your idea into reality, that will help you overcome your own obstacles to launching your new service, product or change into the world.

My partner and I sat down with these workbooks last night and within an hour had confronted two major issues that were slowing us down. Today, we begin our workday with renewed passion and vigor. Well worth $16 to rediscover the root of our commitment to our projects and conquer the fears that hold us back.

One caveat - you need to have read Seth's work (at least his blog on a regular basis, preferably his books) to "get" some of the assessment questions. You may still get a lot of value out of this workbook if you are a stranger to Seth Godin, but his readers will be reminded of the many poignant threads that have woven his latest books and blog posts - and that background will take you deeper into your own assessment.
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4 of 4 people found the following review helpful By Lica Liviu on October 8, 2010
Format: Perfect Paperback Verified Purchase
It's a very nice booklet which will help you focus on getting your project(s) out of the door. However, only buy it if you are familiar with Seth's books or blog and especially with Linchpin, otherwise it might not make too much sense.
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2 of 2 people found the following review helpful By Noah Fleming on September 24, 2010
Format: Perfect Paperback Verified Purchase
The ShipIt Journal is the workbook to accompany Seth's latest book "Linchpin."

When you choose to be a Linchpin, you're choosing to 'ship' your work, your art, and your projects out into the world. These guides were created to help ensure your "art" actually gets out the door. Too many projects get derailed along the way. Let's answer all the tough questions in advance only leaving one single option - shipping.

Don't be fooled by the simplistic look of this workbook. The ShipIt Journal could be just what you need.

And we're waiting for you.
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11 of 15 people found the following review helpful By Gene Johnson on September 1, 2010
Format: Perfect Paperback
Last week Seth Godin's Road Show was in Minneapolis. We received copies of this fill-in-the-blanks workbook that can be used to create a road map for any project. Anyone familiar with "Linchpins" and "Lizards" will find this book an essential tool for achieving the former and avoiding the latter!
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