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The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job [Hardcover]

David Lindahl , Jonathan Rozek
4.0 out of 5 stars  See all reviews (55 customer reviews)

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Book Description

September 7, 2010
Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

--This text refers to the Kindle Edition edition.

Frequently Bought Together

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job + Click Millionaires: Work Less, Live More with an Internet Business You Love + How I Made My First Million on the Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business
Price for all three: $43.98

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Editorial Reviews

Amazon.com Review

Proven methods for building an online income stream

You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

Amazon Exclusive: Business Tips from Authors David Lindhal and Jonathan Rozek

Think back to some great advice you received about something in your life. Let's just say for a moment that you had multiple job offers and “Bob” was urging you to go accept his. Now let's think how Bob might deliver that advice. If he were a typical internet marketer, this is how Bob would sound:

“I’ve got a closely-guarded secret that other big employers don’t want you to know about!!!!!”

“Oh, what’s that?”

“Well you just gotta accept our Chicago offer!!!!!! Why, the moment you say ‘Yes’ to our offer, you’re life’s gonna change! Trust me! I mean, it’s an absolute dream job! We’ll pay you so much money that you’ll tell us to stop. Plus, about the work—there won’t be any. Just show up and we’ll pay you….But you gotta decide right now because this offer won’t last long!!!!”

If Bob talked like that to you, we’re pretty sure that you’d slowly back away from old Bob and find an excuse to leave.

Why is it, then that so many internet marketers talk like Bob? They breathlessly talk about how they’re finally going to reveal the true secret to making mountains of cash from the Internet…how it’s “push-button easy” to set up sites in minutes that will crush your competitors and make you a bloody fortune with no work, no money, and no risk.

If you’re the kind of person who gets all excited by the Internet Bobs, and you’re looking for a true Silver Bullet to be revealed at last—don’t bother buying this book. Take your money and buy a fantasy movie through Amazon’s DVD department. They have lots of ‘em.

Our book, Six Figure Second Income, is much more like the solid advice you would get from a trusted friend. We’ll tell you the truth as we know it, and that means the good, the bad, and the downright ugly. We’ll tell you that success takes a certain amount of work, but that there are some handy shortcuts you can take to minimize that work and expense. We’ll tell you:

• How to follow a simple, straightforward path to finding your first product to sell online

• How to get a perfectly good website for just a few bucks or even for free—with no gimmicks, no spammy stuff, and no ads on your site •

• Exactly where to look for people who will buy your product

• How to create a relationship with your customers so they pay you again and again

This book is about clearing away the barriers that may have prevented you from making money online. It’s also about showing you the tested and proven tools you can use to start that income stream while you still have a day job.

No gimmicks and no fakery to seduce you. Just straight talk about what works. If that sounds like a breath of fresh air, then we invite you to get 232 pages of it in our book.

From the Inside Flap

Proven methods for building anonline income stream

Maybe you dream of making money with an online business, but haven't tried so far because you'd have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. Or you think the field is maxed out and overcrowded. Or that you need to be age twenty-four—with an amazing invention to sell. Or just because the economy's too bad right now.

If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ. Having done so themselves, they know you can create a very significant side income online, and their new go-to guide The Six-Figure Second Income shows you exactly how!

Filled with common-sense advice and proven tips, this book supplies you with a complete toolbox to take the things you know or do best and sell them online for a profit—all in your spare time, working at your speed. You'll get a no-nonsense approach to creating and selling simple, effective information products that will, with time and work, produce a sizable income stream. You'll also discover:Ten false barriers on your road to onlinebusiness success

Six very real dangers to your successReady-made ideas for quick andprofitable productsHelpful tips for creating saleable contentquickly and easily

Seven building blocks of a good Web site

Common marketing mistakes and their fixesHow to use Google tools and other online resources to discover new trends and markets

Secrets to creating an upward profit spiral

If for some reason you object to making money, don't read this book. Otherwise, pick up The Six-Figure Second Income and start building a rewarding and growing stream of online profits today!


Product Details

  • Hardcover: 242 pages
  • Publisher: Wiley; 1 edition (September 7, 2010)
  • Language: English
  • ISBN-10: 0470633956
  • ISBN-13: 978-0470633953
  • Product Dimensions: 6.5 x 0.9 x 9.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon Best Sellers Rank: #76,969 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
276 of 297 people found the following review helpful
4.0 out of 5 stars good infoproduct business model... October 10, 2010
Format:Hardcover|Amazon Verified Purchase
I enjoyed reading this book. I purchased it from Amazon because Jim Cockrum endorsed it in his newsletter (which is how I heard of it). The book basically outlines step by step how to set up an information product business online. The first chapter explains why this business model is ideal for most people, due to low overhead and the almost bottomless demand for information products online. Chapter 2 suggests ways to build a profitable infoproduct quickly. I think they should have explained the "profitable" side of things a bit more explicitly. For example, while many people might have collections of recipes at home they think they could sell online, most people searching for recipes online are searching for FREE information, not an ebook they have to pay for. Ideally, you should create an infoproduct for a market where infoproducts are already selling well. Scanning the categories of products on Clickbank.com is a good way to get ideas for products of your own. If you aren't sure what to create, think about the products that people are already selling on Clickbank, and then come up with a complementary or supplemental product that would be a logical "upsell" to the audience for those products. This is the most important decision you will make, and determines if your product will sell, more than any other factor. Beyond that the book outlines the different content formats you can choose to make, how to set up a website, get traffic and turn your "prospects into buyers." I learned the most from chapter 6, and I think that chapter alone is worth the price of this book. While it doesn't explicitly teach you how to write a sales letter it tells you some important things to consider when setting up your sales page. I think a few sales letter examples and a simple template would have enhanced this chapter a lot, especially for beginners who are new to information marketing online. A separate chapter on outsourcing would have been helpful also. My thoughts are you should probably write rough drafts of your ebook and sales page and then outsource the rewrites to someone more experienced to "clean them up" for you. I prefer vWorker for all my outsourcing, since I have the option to pay for deliverables only, rather than for time. It seems to result in faster turnaround, and since the funds are escrowed, I don't have to release them until I am completely happy with the end product. For beginners, I also recommend using e-Junkie rather than Clickbank or 1shoppingcart. With e-junkie you get payment processing, but they also create expiring download links automatically and I believe they also host your actual product files, so you don't have to create any web pages yourself other than just the sales letter page, with the order button connecting to your e-junkie checkout. That saves time, and also eliminates some of the learning curve with having to create web pages and learning to FTP your files to a download page, as well as not having to learn to install a script to create expiring download links yourself. If you're a beginner and you don't know much about web design you should probably try out Blinkweb's hosting - you get a free domain name and a wysiwyg editor that includes simple sales page templates that are super easy to use, and are designed specifically for information marketers. All you have to do at that point is upload an image of an "add to cart" button and link it to your e-junkie account for checkout. e-Junkie does the rest. If you don't like paying $14.99 a month for hosting and you don't mind the learning curve, then google "Chris Farrell" and sign up for his free "Success Grenade" videos that walk you through web page setup step by step. You'll learn how to FTP your web site, create download and squeeze pages, upload files to your site's hosting account and more. I think Blinkweb + e-Junkie would save you more time and let you get your business up and running a lot faster, but if you don't mind a few months extra work and study, you can learn to do it the "hard way" through Chris Farrell's video series. Overall, "The Six-Figure Second Income" has a lot of good ideas and recommendations, even though I disagree with some of the recommendations in chapter 4, since they aren't very beginner-friendly, and can stymie someone for months before they can get an actual product online. Even if you start with only Blinkweb for hosting/web design, e-Junkie for shopping cart/payment processing, and the basic Aweber account for managing your customer list, it will cost under $40 a month to get going, and takes a lot of the technical stuff off your plate.
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51 of 52 people found the following review helpful
3.0 out of 5 stars Starts out great but dies down pretty quickly July 3, 2011
Format:Hardcover
This book is very honest and straightforward and has some useful tips and links, but it is filled with fluff. Many pages are simply a few sentences long and it looks like the authors were just trying to get to a certain page length (which I am sure they weren't, but the layout of the book certainly gives that impression). The book starts out with a bang but then peters out rather quickly. It basically says "Start an Info-Product" but then the rest of the book is just the same old "Adsense, Adwords, How to build a basic website, Keyword Research" stuff that you can find online for free at a million different sites. The real value add of this book is the list of questions you can ask yourself if you want to create an info product, but that is available on their website for free (just use the search box on the website). So I really don't see the sense in purchasing this.

I was really hoping for some more meat and potatoes stuff on what I could actually produce as an info product, but this book fell slightly short of its promise. It used a lot of powerful language and amazing catch lines that get you really pumped, but I felt like it ultimately under-delivered. Not questioning the sincerity of the authors here, just the overall quality of their product.
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50 of 54 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
This book is one of the best practical guides on how to start your own freelance business that I have ever read. It is full of simple, easily understood, and easy-to-follow advice on how to get started with no cost and minimal effort. A lot of books about freelancing tell you how to market yourself before you are really ready to be marketed because you don't know what you are doing to start with. In fact, at first, most people don't even know how to get started. This book is different- in no-nonsense language and step-by-step directions, it takes the fear out of getting started on your own and directs you step-by-step on how to just jump in and do in, the no-frills way. The author has provided numerous links throughout the book to his website, where his links take you exactly to where he directs you in the book. I loved this book and I feel it was money well-spent.
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Most Recent Customer Reviews
5.0 out of 5 stars really shine
Thinking of getting what we need for budget of income in life, this one will remind you your sub budget, what's and ins.
Published 1 month ago by A. SUMBILLO
5.0 out of 5 stars Great Book. Practical and Actionable
I teach Business in a public high school. After borrowing this book for half a class period, one of my students has already started a business that could very well help him pay for... Read more
Published 1 month ago by Mark
5.0 out of 5 stars This is one essential book
I am really impressed! David Lindahl and Jonathan Rozak give you the specific tools and examples that you need to create an information product and make money from it. Read more
Published 1 month ago by Laraine Walker
1.0 out of 5 stars The six-figure second income
Highly disappointed and not what I expected. This book doesn't give any substantive way to gaining a second income. Read more
Published 2 months ago by Top Dog
2.0 out of 5 stars I didn't like it
My instinct from this sort of "get-rich quick" book was overridden by a recommendation from a source I trusted. Read more
Published 3 months ago by J. DeLancey
5.0 out of 5 stars This is it
If you are looking to start your own online business or improve upon one that you already have in place, this book is your step-by-step guide to success. Read more
Published 5 months ago by Dan
4.0 out of 5 stars Step-by-step
This book is incredibly well written for the person who wants to know what the first step is before the first step is. (Step 0.5? Read more
Published 7 months ago by Tophat_Penguin
3.0 out of 5 stars Must-read for college-age entrepreneurs
As the author of [...], I know a thing or two about financial info-products such as what makes them good, bad, worth buying and reading or just skipping past. Read more
Published 7 months ago by Jonah Jones
5.0 out of 5 stars Very Inspiring Book!!!!
This is a message that I sent to the email address listed for the authors on their website (...). I was actually writing because I couldn't find their "search box" which they... Read more
Published 9 months ago by Britney
5.0 out of 5 stars Offers simple and easy to understand insights into how anyone can set...
The Six-Figure Second Income offers simple and easy to understand insights into how anyone can set up a business or grow one. Read more
Published 10 months ago by Gabriela Taylor
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Wow, they are suppose to be web guru's and there own site is not up?
Hey sorry about the site not being up all along. (This is co-author Jon Rozek speaking.) It's a fair criticism and a long story but I won't make excuses. I hope you find the book helpful and please write me with any questions or comments you have.
Sep 20, 2010 by Tough Customer |  See all 7 posts
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