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The Skinny on the Art of Persuasion: How to Move Minds Perfect Paperback – April 15, 2010


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Editorial Reviews

Review

"Who would have thought a book with stick-people illustrations could be so weighty? This one caught me completely off guard - tons of substance in a fun-filled, one-hour read. My highest recommendation!" --Mike Goss, Managing Director, Bain Capital

"I'd heard about these Skinny books from a business colleague, so I decided to glance at the one on persuasion. Before I knew it, I had read and loved the whole book. I heartily recommend it no matter how persuasive you think you already are." --Ken Solomon, CEO/Chairman, The Tennis Channel

"These books kick rears and take names. Using entertaining writing, stick figure drawings and a comic book style layout, they use simple stories to quickly convey valuable information ... Highly recommended. Author Jim Randel has created one of the best, most interesting series I've seen in a very long time." --Mercury News, The Newspaper of Silicon Valley
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Product Details

  • Series: The Skinny on
  • Perfect Paperback: 168 pages
  • Publisher: Rand Media Co; 1 edition (April 15, 2010)
  • Language: English
  • ISBN-10: 0982439008
  • ISBN-13: 978-0982439005
  • Product Dimensions: 0.5 x 5.2 x 8.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #460,760 in Books (See Top 100 in Books)

More About the Author

Jim Randel, a graduate of the Columbia University College and Law School, has made his living as an entrepreneur. During his 30-year career, Jim has been the lead investor in many real estate and business deals. He has been a guest speaker at Harvard and NYU Business Schools, annual conventions for national organizations, and investor sessions in every large city in the United States. He has also appeared on numerous networks as an expert on investing. Recent engagements include ABC, CBS, Fox, Fox Business and BetterTV.com.

Throughout his career, Jim's passion has been to teach and write. His first book, The Real Estate Game (CCH), was published in 1986 and received national recognition from investors and critics. From 1988 to 1990 he was a daily commentator on the Financial News Network (now CNBC). In 2006 he wrote Confessions of a Real Estate Entrepreneur (McGraw-Hill) which reached #1 in several Amazon categories.

In 2008 Jim founded Rand Media Co, which, under the imprint The Skinny On™, publishes a revolutionary line of illustrated non-fiction books.

The first book in this series, The Skinny on the Housing Crisis, was awarded First Prize in the prestigious Robert Bruss Real Estate Book competition sponsored by NAREE, a group of 600 journalists who cover business and finance. This was quickly followed by 8 more titles: The Skinny on Willpower, The Skinny on Credit Cards, The Skinny on Success, The Skinny on Real Estate Investing, The Skinny on Direct Sales (also available in Spanish as The Skinny on Venta Directa), The Skinny on Time Management, The Skinny on the Art of Persuasion, and the newest in the series, The Skinny on Networking.

Jim lives and works in Westport, Connecticut with his wife Carol. They have four grown children and two grandchildren.

For more information on Jim Randel, go to: www.JimRandel.com.
For more information about the Skinny on series, go to: www.TheSkinnyOn.com.

Customer Reviews

You can read the book in about an hour.
Morrigan Alexandros
The format, the content and way the information was presented was different than any other book I've read, and I read a lot of them.
Steven Chambers
I will recommend this book to any and everyone I can.
Efrain Rivera Jr.

Most Helpful Customer Reviews

28 of 34 people found the following review helpful By Bernard M. Patten on May 22, 2010
Format: Perfect Paperback
Oh, well, once again, it seems I am curiously out of step. Perhaps it is because I hear the sounds of a different drummer. The major advantage of this comic-book-like-object is that it is short and snappy. The major disadvantage is that it is simple and simplistic. I suppose, in this age of the dumb-downed public with a TV-induced really short attention span, there are out there people who will feel good about themselves for having looked over this skinny. But not me. For me it was a waste of time; for here I see an enormously complex art form compressed into a sound bite sized pellet of information with little or no nutritional value. Junk food for the mind, if you will. You will need 10,000 hours of hard work to master the art of persuasion. The chance of mastering the art in one hour is zero. Jim Randel does deserve credit for his emphasis on being true. His point number 15: Persuasion is about integrity. Also good is his emphasis on preparation. But he should have given ball-park figures on how much preparation is really needed. To play Fur Elise from memory took me 786 minutes of memorization. To prepare a three minute pitch, I might work several hours practicing and reviewing style, tone, pace, body language, diction, and so forth, trying to simulate play-back conditions as close as possible. I will also film my pitch looking at style, body posture, and over-all effect. If you don't know what's wrong, how can you hope to correct what's wrong. Do you want some advice? Instead of the skinny, take a look at Robert Cialdini's book: Influence: The Psychology of Persuasion (HarperCollins, 1984). It is the classic that has sold over 500,000 copies. The best way to read Cialdini is to assume he is teaching you how to resist the madison avenue ad men who are trying day and night with unstinted effort to persuade you to buy stuff you don't need.
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7 of 7 people found the following review helpful By Steven Chambers on May 1, 2010
Format: Perfect Paperback
Want to learn the art of persuasion? Want to get people to agree with you more and win the various "Persuasive Encounters" we all have in life? Want to get your way more often? You can if you get this book and apply the information it presents!

You'll find it a fun, fact filled and fast to read book that will provide you with solid information on how to persuade others more easily to your way of thinking. You'll also learn how the tools of persuasion and influence are being used on you.

I really enjoyed this book. The format, the content and way the information was presented was different than any other book I've read, and I read a lot of them. Written in a cartoon format, with two cartoons to a page, it was easy to read through the pages at a fast clip - I was able to read it cover to cover in about an hour, which is the length of time in which the book is designed to be read. The format and delivery style made it easy to absorb the lessons being taught. Best of all, the content is solid and based on scientific research and facts.

There is a small, but concise bibliography in the back, in my book a necessary part of any book claiming to be based on scientific principles and research. Having read most of the books in the bibliography I can attest that anyone wishing to delve more deeply into the subject of persuasion will be more than happy with the references provided here.

The best thing about this book is that it has distilled much weightier tomes on the subject into an easily read and digested format. Let's face it, today's generation, brought up on video games, MTV and sound bytes simply doesn't read as much as older generations do.
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6 of 6 people found the following review helpful By Angela Streiff TOP 50 REVIEWERVINE VOICE on July 16, 2011
Format: Kindle Edition
To begin with, the author has found an astounding way to write a book that can hold the attention of even the most hard to reach readers. This is not read line by line, text intense book. It actually reads more like a comic book does, but don't let that comparison make you think it's message is any less effective. If anything, the format makes understanding the points in each chapter even easier. The way it is written makes reading fun for even those who don't usually get past the first chapters of other books.

The information it offers is exceptional. Breaking down simple conversations, it points out what should and shouldn't be said. The book covers so many areas, yet gets right to the point and doesn't spend too much time on any one subject, keeping the readers attention.

While giving you some serious tools in understanding how to be persuasive, the author also reminds us the importance of not being deceptive, lying or taking advantage of people. The information is intended to help you understand situations and how to work with them, not to give you the tools to cause people harm. I appreciate the author addressing this and everything he has included is really good information.

This was my first book from "The Skinny On..." series and I enjoyed it so much I plan to read a few more! Very highly recommended to everyone.
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4 of 4 people found the following review helpful By Mrs. C. Colbert on February 16, 2011
Format: Perfect Paperback
This is a delight to read ..... there are stick thin illustrations (as on the cover) and has lots of real life examples of how different people tried different approaches to try to persuade someone to buy their product or to listen to what they have to say. It doesn't take itself too seriously, but you realise after you've finished just how much you've learned.

Each chapter deals with the different ways people can be persuaded to do what you want them to do ..... for example one tells us we should learn to listen and watch as good listeners make good persuaders. In another we learn the difference between being persuasive and being manipulative.

Some of the chapters seem obvious, e.g. people want what they can't have and others that I'd never even considered but which, when explained so clearly and easily, are obvious to me now.

The blurb claims that it will only take an hour to read this book ........... I read it in about 1 3/4 hours but I did keep stopping to jot notes down or to think about what I'd read or just to impart some of the information to my husband ......... so I think around an hour without any distractions would be right.

This is the sort of book to keep and just dip into to jog your memory, I think it's a brilliant idea, it's so simple and effective with lots of graphics and is so clear to understand. Nowadays we get bombarded with so much information that it's sometimes too much to take in, this little book will give you just enough without overloading your brain!
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