Budding entrepreneurs will find the advice they need building and growing the ideal business. New chapters cover green businesses, online advertising and marketing, emerging technologies, and cutting-edge business building strategies. (Library Journal, May 1, 2010)
--This text refers to the Digital edition.
From the Back Cover
Live Your Entrepreneurial Dream!
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn'twith scores of tips, hints, insider information, and secrets of successbut it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed.
Covering all aspects of small business operations and strategies, The Small Business Bible offers plenty of easy-to-understand information on almost every topic, including:
- Developing your business idea
- Buying an existing business or franchise
- Writing a winning business plan
- Hiring, rewarding, and firing employees
- Branding your business
- Bookkeeping and credit made easy
- Insurance and legalese
- Marketing and publicity
- Home-based businesses
- Operating and growing on a shoestring budget
- Common mistakes to avoid
Inside, you'll also find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work. Starting and running a successful business might just be a dream, but The Small Business Bible will help you turn it into a profitable, fun, and exciting reality.
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