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The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business Paperback


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The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business + Start Your Own Business, Fifth Edition: The Only Start-Up Book You'll Ever Need + Small Business For Dummies
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Product Details

  • Paperback: 592 pages
  • Publisher: Wiley; 3 edition (March 27, 2012)
  • Language: English
  • ISBN-10: 1118135946
  • ISBN-13: 978-1118135945
  • Product Dimensions: 9 x 6 x 1.6 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #105,497 in Books (See Top 100 in Books)

Editorial Reviews

Review

Budding entrepreneurs will find the advice they need building and growing the ideal business. New chapters cover green businesses, online advertising and marketing, emerging technologies, and cutting-edge business building strategies. (Library Journal, May 1, 2010) --This text refers to the Unknown Binding edition.

From the Back Cover

An updated and revised edition of the ultimate small business resource

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.

Give your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This Third Edition includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now.

Find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:

  • Developing your idea and writing a winning business plan

  • Hassle-free hiring, rewarding, and firing of employees

  • Understanding insurance and legalese

  • How to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships

  • What you need to know about deal-of-the-day websites and group discount buying

  • What mobile marketing can do for your business


More About the Author

Steven D. Strauss, often called "the country's leading small business expert," is an internationally recognized author, lawyer, and speaker. His column in USATODAY.com is one of the most highly syndicated business columns in the world. The author of fifteen books, including The Small Business Bible, he is also the President of The Strauss Group, Inc.

Customer Reviews

Packed with very useful information!
Jill A. Sparling
I especially liked the fact that the book, being as comprehensive as it is, still continuously holds the reader's attention as he/she is working their way through it.
Amazon Customer
All in all, this book is a great resource for anyone considering starting a small business.
Lisa Sperow

Most Helpful Customer Reviews

27 of 31 people found the following review helpful By Amazon Customer on June 9, 2005
Format: Paperback
EXCELLENT book! This book is very reader friendly, and is loaded with easy to understand information, examples, plans-of-action, and descriptions of the different types of situations that a business owner might encounter. I especially liked the fact that the book, being as comprehensive as it is, still continuously holds the reader's attention as he/she is working their way through it. The author has gone to great pains to make the book (and the examples he uses) relevant, timely, and appropriate to today's small business marketplace.

I give the book my highest recommendation. I plan on giving it as as a gift to several friends that are small business owners.
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12 of 13 people found the following review helpful By S. Sloan on May 19, 2006
Format: Paperback
My husband and I are planning to start our own business. We've had some vague notions of what's involved in the process, but a lot of the details were fuzzy. This book helped tremendously! It's a great overview, with lots of helpful tips, advice, resources, and information. You may need to buy additional books later that have more in-depth information on specific topics, but this book will allow you to figure out just what it is you need to know more about, and is an excellent place to start. If you are thinking about, or planning to start your own business... GET THIS BOOK.
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6 of 6 people found the following review helpful By Lisa Sperow on February 8, 2011
Format: Paperback
Great all-in-one guide for new entrepreneurs / small business owners. Strauss has both legal and entrepreneurial backgrounds and is able to use his experience to hit pretty much ALL of the major areas that will be of concern to start-up operations.

He begins by sharing the profile and characteristics of successful entrepreneurs; if you have never owned your own business before, it is important that you use this guide to help you honestly analyze your potential suitability as a small business owner. Truly, not everyone is cut out for entrepreneurship; take heed of the risks that Strauss points out in evaluating whether or not to proceed with your venture.

He continues by discussing the steps needed to convert your idea into reality. Much research, planning, and learning must occur to ensure that you are as prepared as possible in moving forward with your business. Strauss shares a number of great resources that are available to you in finding the information that you need.

He moves on to discuss branding, sourcing, pricing, franchising, marketing on a shoestring, financing, accounting, hiring, and compensation for your new employees. Each one of these sections is well-written and offers great insight into the level of detail that you will need to address when creating your business plan.

He shines in the next section on negotiations and legal issues. His legal background comes through, and Strauss shares some great tactics on negotiating, copyright and trademark issues, at-will employment, non-compete agreements, and other general legal matters.
Read more ›
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14 of 17 people found the following review helpful By Kevin Pierce on June 9, 2006
Format: Paperback
This book is for the people who don't have a clue about running a small business.(like me)It was so helpful that I had to buy one for a friend.When I receive the book I was hesitant at first to give it to him because I was thinking it was to basic for him.When I did he enjoyed it more then me.Sometime we get so deep we neglect to remember the basic is the foundation.So if you don't have a clue this book for you.(and me too)
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4 of 4 people found the following review helpful By sierragreen on April 29, 2007
Format: Audio CD
A very thorough overview of what you need to know to start and run a small business. I see other posters suggest that the program is overly general. Not my impression at all. Nine CDs here and no filler.
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3 of 3 people found the following review helpful By Matt Stafford on May 11, 2010
Format: Paperback
This book is a must read for all, whether you're going into business, starting a nonprofit, or even some form of management. If you are someone with a dream that wants to start something but with no idea how... this book is definitely for you!!!

Most small business owners I know are very good at what they're product is but don't have a single clue on how to run a business and would greatly benefit from this book. However, it is not the answer to all small business problems. Rather, it provides a very detailed but not bogged down overview of how to make any organization run whether it is talking to customers, buying from wholesale, advertising, etc. A lot of it is also about people skills, which you can really never improve enough on.
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5 of 6 people found the following review helpful By Carlos Finn on April 25, 2007
Format: Paperback
I found this book to be well written and informative. The author is specific about everything he discusses. He goes into detail in each chapter. There isn't too much he leaves out. Well worth your money.
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25 of 35 people found the following review helpful By ralph on July 6, 2006
Format: Paperback
This might make a good book for your teenage kid trying to learn about small business but other than that I dont think it would be helpful. If you really want the details of how to create and grow a real business (especialy high tech) and get funded, you should read "The Startup Company Bible for Entrepreneurs" (Stathis). It makes this book looks like preschool.
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