Budding entrepreneurs will find the advice they need building and growing the ideal business. New chapters cover green businesses, online advertising and marketing, emerging technologies, and cutting-edge business building strategies. (Library Journal
, May 1, 2010)
From the Back Cover
An updated and revised edition of the ultimate small business resource
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.
Give your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This Third Edition includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now.
Find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:
Developing your idea and writing a winning business plan
Hassle-free hiring, rewarding, and firing of employees
Understanding insurance and legalese
How to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships
What you need to know about deal-of-the-day websites and group discount buying
What mobile marketing can do for your business