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The Small Investor: A Beginner's Guide to Stocks, Bonds, and Mututal Funds Paperback – April 16, 2002

ISBN-13: 978-1580083867 ISBN-10: 1580083862 Edition: 2nd

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Product Details

  • Paperback: 304 pages
  • Publisher: Ten Speed Press; 2 edition (April 16, 2002)
  • Language: English
  • ISBN-10: 1580083862
  • ISBN-13: 978-1580083867
  • Product Dimensions: 9 x 6.1 x 0.9 inches
  • Shipping Weight: 13 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,718,283 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Registered investment adviser Gard shares here his enthusiasm for and knowledge of personal investing. He writes clearly and aims for first-time investors, those with upwards of $5000 to invest who have read about the stock market and its possibilities but are intimidated for various reasons. For those unwilling or not yet ready to do the research and make decisions, he explains the concept and use of mutual funds. He also includes a chapter on bonds, but his real love is stock investing. Those contemplating buying individual stocks are rightly warned that there is no easy way to wealth and no guarantees, and that "it is possible for everyone to win, but not everyone will win." Each chapter concludes with a recommended further reading list of about five solid, recent, or classic works. Although it lacks any tax discussions, Gard's user-friendly (and cheap) book should be in public libraries.?Alexander Wenner, Indiana Univ. Libs., Bloomington
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From the Publisher

The stock market turmoil of the past two years has made seasoned brokers and novice investors alike scratch their heads in disbelief and wonder whether feast or continued famine lurks around the next bend. In such uncertain times, the only cover to head for is the kind of time-proven investment strategies that Jim Gard has espoused for years. A sound investment strategy trumps all hype and trends, and the good news is that the basics are easy to master. In this newly revised edition of his classic work, Gard presents straightforward money-management lessons and planning tools to help small investors with little or no experience get their portfolio off to a solid start. Gard clearly explains the profit potential and risks of loss associated with each type of investment, and helps small investors assess which strategy is the best match for their financial goals.

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Customer Reviews

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Most Helpful Customer Reviews

40 of 40 people found the following review helpful By Jim Hagen (jehagen@kennametal.com) on January 2, 1998
Format: Paperback
The Small Investor is an excellent book to read if you are looking for a complete and basic introduction to the subject of investing. I found the chapters on Professional Help and Selecting Mutual Funds to be particularly helpful. A feature that Jim Gard included that I really appreciate is the "Recommended Further Reading" that is at the end of each chapter. It gives you a place to go to examine the subject in more detail than would be appropriate in a "Primer." This book is ideal for anyone just entering the world of investments. Financial Planners and Money Managers should consider giving a copy of this book to each of their new clients. Jim Hagen
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3 of 3 people found the following review helpful By pristine on August 31, 2005
Format: Paperback
The down-to-earth approach of this book ensures that it is more dense than other guides for beginners. Gets you from knowing absolutely nothing to a level at which you can start reading about technical analysis, read financial papers, annual and quarterly reports. Good 'further reading' tips. Good coverage of bonds. Options and futures are discarded as being equivalent to gambling. Parts about the risks of investing, how to spread the investment, and the role of brokers is a little boring, but this really is a good starter.
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By L. Cook on May 26, 2010
Format: Paperback Verified Purchase
This is a great book on "where do I start?" It covers everything from mutual funds to stocks to bonds and beyond. I do, however, believe Mr Gard is a little wrong in some areas - such as purchasing mutual funds with loads, and higher management fees. He says that as long as everyone is making money, be happy. However, most mutual fund managers do not consistently beat the index and therefore higher fees eat into YOUR bottom line.
This book is once again a great starting place because it explains the basics. Plus, it gives the concept of PIG- Protection, Income, Growth. What do you want your PIG to be?
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By Tony W. Pow on March 22, 2014
Format: Paperback
I recommended it to beginners. The next book you should read is Profitable Investing for Beginners and Couch Potatoes. This book uses advanced techniques simplified for beginners. It includes most common topics in investing including market timing that has been proven working for the last two crashes. If it does not work for you (too advanced?), return it (check the return policy).

http://www.amazon.com/dp/B00I8VWQRI
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