From Library Journal
Registered investment adviser Gard shares here his enthusiasm for and knowledge of personal investing. He writes clearly and aims for first-time investors, those with upwards of $5000 to invest who have read about the stock market and its possibilities but are intimidated for various reasons. For those unwilling or not yet ready to do the research and make decisions, he explains the concept and use of mutual funds. He also includes a chapter on bonds, but his real love is stock investing. Those contemplating buying individual stocks are rightly warned that there is no easy way to wealth and no guarantees, and that "it is possible for everyone to win, but not everyone will win." Each chapter concludes with a recommended further reading list of about five solid, recent, or classic works. Although it lacks any tax discussions, Gard's user-friendly (and cheap) book should be in public libraries.?Alexander Wenner, Indiana Univ. Libs., Bloomington
Copyright 1996 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
From the Publisher
The stock market turmoil of the past two years has made seasoned brokers and novice investors alike scratch their heads in disbelief and wonder whether feast or continued famine lurks around the next bend. In such uncertain times, the only cover to head for is the kind of time-proven investment strategies that Jim Gard has espoused for years. A sound investment strategy trumps all hype and trends, and the good news is that the basics are easy to master. In this newly revised edition of his classic work, Gard presents straightforward money-management lessons and planning tools to help small investors with little or no experience get their portfolio off to a solid start. Gard clearly explains the profit potential and risks of loss associated with each type of investment, and helps small investors assess which strategy is the best match for their financial goals.