The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales [Paperback]

Paul Marsden (Author), Paul Chaney (Author)

Book Description

Publication Date: September 18, 2012

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

• The power of social utility
• The appeal of social gifting
• The importance of social curation
• The role of social status
• The value of social intelligence

Editorial Reviews

About the Author

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.

Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

Product Details

• Paperback: 208 pages
• Publisher: McGraw-Hill; 1 edition (September 18, 2012)
• Language: English
• ISBN-10: 0071802029
• ISBN-13: 978-0071802024
• Product Dimensions: 6.1 x 0.6 x 9 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #514,072 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars A must read for marketers. October 9, 2012

By Jade Craven

Format:Paperback

I'm a freelance social media marketer and I am always looking for great books to recommend to clients. I've found that that there has been a huge gap. There are a lot of books talking about why you should use social media, but don't talk about the commerce aspects. Most books are generalist or talk about the customer service aspects of it.

This book fills that gap. It had a lot of case studies and practical tips. I felt relief after finish it as it connected a lot of ideas in a way that was really easy to understand. It is also really practical. Each chapter ends with ideas that you can implement immediately. This will be able to help a lot of business owners.

I also think its a useful read for digital marketers. It gave me a lot of resources to reference in my blog posts and changed my opinion of Facebook commerce. It is a lot easier then going through blog archives and magazine articles to follow several social commerce trends.

Just a quick tip: Don't buy the facebook commerce book in addition to this. It is the same information, instead of an expanded guide. Choose the book that is relevant to you.