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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales Paperback – September 18, 2012


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Editorial Reviews

About the Author

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.

Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

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Product Details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill; 1 edition (September 18, 2012)
  • Language: English
  • ISBN-10: 0071802029
  • ISBN-13: 978-0071802024
  • Product Dimensions: 6.1 x 0.6 x 9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,772,067 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Jade Craven on October 9, 2012
Format: Paperback
I'm a freelance social media marketer and I am always looking for great books to recommend to clients. I've found that that there has been a huge gap. There are a lot of books talking about why you should use social media, but don't talk about the commerce aspects. Most books are generalist or talk about the customer service aspects of it.

This book fills that gap. It had a lot of case studies and practical tips. I felt relief after finish it as it connected a lot of ideas in a way that was really easy to understand. It is also really practical. Each chapter ends with ideas that you can implement immediately. This will be able to help a lot of business owners.

I also think its a useful read for digital marketers. It gave me a lot of resources to reference in my blog posts and changed my opinion of Facebook commerce. It is a lot easier then going through blog archives and magazine articles to follow several social commerce trends.

Just a quick tip: Don't buy the facebook commerce book in addition to this. It is the same information, instead of an expanded guide. Choose the book that is relevant to you.
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Format: Kindle Edition Verified Purchase
The book contains 20 key thoughts of how social media creat effects and opportunity to commerce. This leads to better understanding the new model of commerce in digital age. The details are well-curated and explained.
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Format: Kindle Edition Verified Purchase
This is a really high quality e-book packed with fantastic information. It is written by two subject matter experts and every single page taught me something. I highly recommend getting this book.
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