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Adam Metz is the VP of Business Development at Metz Consulting where he has consulted with nearly 100 companies on how to acquire, manage, monetize, and retain customers from the social Web. Metz lives in Oakland, California.
Excellent, clear book with very actionable information. Also very clear direction. I'm sure the other book by Paul Greenberg (CRM at the Speed of Light 2009) is an excellent book... Read morePublished 16 months ago by Mike Davidson
Really amazing easy to read / understand book. I recommend it to every one that is looking for CRM knowledge.Published on November 2, 2013 by Salvador G.
This book was good but not the most engaging. But it did come in great condition and got the job done.Published on June 24, 2013 by WearaTiara
I bought this book on Amazon with some reluctance because I read so many valid Social Media Marketing/Content Strategy/Listening/Etc books and I was not sure what more this Author... Read morePublished on October 10, 2012 by Mr. Ted Schachter
I just finished reading The Social Customer by Adam Metz--long after I intended to. I am teaching a digital marketing elective this summer and wanted to have this in my toolkit. Read morePublished on May 8, 2012 by Karen & Aneil Mishra
This is a well written book discussing aspects of marketing that are new and changing. It is relevant to big business, and more importantly to government and education. Read morePublished on December 13, 2011 by David Challacomb
Adam Metz has outdone himself in what should be called the Social CRM Bible. He not only provided us with his insight into Social CRM, but smartly combed the universe of authors... Read morePublished on October 27, 2011 by DSL