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The Social Employee: How Great Companies Make Social Media Work Paperback – August 21, 2013

4.6 out of 5 stars 38 customer reviews

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Editorial Reviews

About the Author

CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com

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Product Details

  • Paperback: 288 pages
  • Publisher: McGraw-Hill Education; 1 edition (August 21, 2013)
  • Language: English
  • ISBN-10: 0071816410
  • ISBN-13: 978-0071816410
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #824,589 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
If you're dealing with social strategy for your company, you must get this book. With extensive interviews and case stories about a series of corporations, there are lots and lots of ideas for you to implement in your company that can quickly increase your visibility.

The book also shows that much of common social media advice is wrong-headed. Many companies still put social in the hands of Marcom (marketing-communications), a department which is based on the traditional idea of tight control of the branding and messaging. That's nice for a company that still works in the 1960s, but today? When everyone is on Twitter, FB, LinkedIn, Glassdoor, Instagram, Youtube, and dozens of other social sites? It's not just your employees that Marcom has to control. It's also every staffer, incl. the doorman, the cafeteria staff, and so on. And their families. And their kids. How is Marcom going to control a staffer's kid's postings to Vine?

I was at an Oracle conference in Silicon Valley a few months ago where a social media strategist proudly told the audience how he worked on a project where the company had 17 blogs, so he eliminated 16 and brought the messaging under control in one blog. He single-handedly destroyed the company's digital presence.

Compare that to IBM, where all 433,000 employees have personal pages. Each page which includes space for a blog. 26,000 employees are blogging. They've also arranged themselves in 91,000 communities and posted 623,000 files, which have 9.5 million downloads. IBM employees also share information on 62,000 wikis. They send around 50 million instant messages daily (slightly more than the average teenage daughter).
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Gap filled!

Maybe social media is "everything." Or maybe it's not. Either way, it's a bunch of baloney unless the nature ("culture") of the inards of the organization is aligned to bring social media alive and keep it energetic and growing. Enter the fully empowered ... Social Employee. This book is a landmark that converts the power of social media from fiction to fact.

For me theory and ideas are the icing on the cake. The cake, in books like this, is case studies. And though I buy, big time, the all-important intellectual structure offered here, it's the rich, detailed, compelling cases I love.

I used the word "landmark" a couple of sentences ago. There's not an iota of hyperbole. Cheryl and Mark Burgess have taken the power of "social" many steps down the path to impact and excellence. Without this "stuff," social is close to a joke.
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Format: Paperback
In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the "soul" of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? How do you treat your people (which in turn determines how they will treat your customers)?

That "soul" is transparent as well. It's reflected in the myriad social interactions an organizations employees have online. Employees who are empowered, energized and inspired by their organization's mission and culture will paint a far different overall web presence than those who are micromanaged, disrespected and treated as headcount.

In the social age, the image of a company is no longer controlled by a charismatic CEO, clever advertising, or carefully choreographed media relations. It's determined collectively by the firm's customers and employees.

Such a collective effort can't be tightly controlled. But it can be nurtured and encouraged. And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work.

Praise for the book comes from a who's who of the digital marketing world, including Mari Smith, David Armano, Ann Handley, Jennifer Aaker and Dan Schawbel.

Enterprises that embrace the concept of The Social Employee will be well positioned to thrive in the coming decade. Those that ignore this phenomenon do so at their own peril.
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Format: Paperback
"The Social Employee" by co-author's Cheryl and Mark Burgess explains in detail how great companies like Cisco, Southwest Air, IBM, Dell and others have learned that critical to social media marketing success is empowering their employees as social ambassadors. Learn how you can can apply similar strategies to your business in order to build a powerful social culture. If you only read one social media marketing book this fall, The Social Employee should be THAT BOOK! Also, I recommend The Social Employee Workshop and Training course - learn more at [...]
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Format: Paperback
I have read at least 15 books on ways companies can benefit by adopting social tools, and this is my favorite because it takes an inside out approach, beginning with employees, and how to engage them, in their enlightened self-interest, in going social. Of course many already are, yet this approach shows how to harness the efforts in a companywide mission. In that way this book is an ideal companion to Mark Fidelman's Socailized!Socialized! How the Most Successful Businesses Harness the Power of Social (Social Century Series), Brad Martin and Vala Afshar's The Pursuit of Social Business Excellence, and Dan Pontefract's Flat Army: Creating a Connected and Engaged Organization

Companies could capture a big missed opportunity to optimize their employees' talent to burnish their brand -- and boost esprit de corp. How? By facilitating tighter, smarter teamwork via apt use of social tools. In light of the unsettling Gallup report that, "70% of Americans are unhappy and uninspired at work" this approach should be a wake-up call for top management, suggests Cheryl and Mark Burgess in their new book, The Social Employee, a notion that Dan Pontefract has famously spearheaded at Telus.

Yet, as Cheryl Burgess told Vice President of Global Marketing for SAP, Michael Brenner, "The current challenge facing businesses today is this: you can't communicate externally unless you communicate internally...
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