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The Social Employee: How Great Companies Make Social Media Work Paperback – August 21, 2013


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Product Details

  • Paperback: 288 pages
  • Publisher: McGraw-Hill; 1 edition (August 21, 2013)
  • Language: English
  • ISBN-10: 0071816410
  • ISBN-13: 978-0071816410
  • Product Dimensions: 8.3 x 0.6 x 8.9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #274,806 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com


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Customer Reviews

That story still has legs.
Kare Anderson
If you only read one social media marketing book this fall, The Social Employee should be THAT BOOK!
Judith H Bellem
This book will radically change your company's social strategy.
Andreas Ramos

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Andreas Ramos on August 12, 2013
Format: Paperback
If you're dealing with social strategy for your company, you must get this book. With extensive interviews and case stories about a series of corporations, there are lots and lots of ideas for you to implement in your company that can quickly increase your visibility.

The book also shows that much of common social media advice is wrong-headed. Many companies still put social in the hands of Marcom (marketing-communications), a department which is based on the traditional idea of tight control of the branding and messaging. That's nice for a company that still works in the 1960s, but today? When everyone is on Twitter, FB, LinkedIn, Glassdoor, Instagram, Youtube, and dozens of other social sites? It's not just your employees that Marcom has to control. It's also every staffer, incl. the doorman, the cafeteria staff, and so on. And their families. And their kids. How is Marcom going to control a staffer's kid's postings to Vine?

I was at an Oracle conference in Silicon Valley a few months ago where a social media strategist proudly told the audience how he worked on a project where the company had 17 blogs, so he eliminated 16 and brought the messaging under control in one blog. He single-handedly destroyed the company's digital presence.

Compare that to IBM, where all 433,000 employees have personal pages. Each page which includes space for a blog. 26,000 employees are blogging. They've also arranged themselves in 91,000 communities and posted 623,000 files, which have 9.5 million downloads. IBM employees also share information on 62,000 wikis. They send around 50 million instant messages daily (slightly more than the average teenage daughter).
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5 of 6 people found the following review helpful By Tom Pick on August 12, 2013
Format: Paperback
In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the "soul" of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? How do you treat your people (which in turn determines how they will treat your customers)?

That "soul" is transparent as well. It's reflected in the myriad social interactions an organizations employees have online. Employees who are empowered, energized and inspired by their organization's mission and culture will paint a far different overall web presence than those who are micromanaged, disrespected and treated as headcount.

In the social age, the image of a company is no longer controlled by a charismatic CEO, clever advertising, or carefully choreographed media relations. It's determined collectively by the firm's customers and employees.

Such a collective effort can't be tightly controlled. But it can be nurtured and encouraged. And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work.

Praise for the book comes from a who's who of the digital marketing world, including Mari Smith, David Armano, Ann Handley, Jennifer Aaker and Dan Schawbel.

Enterprises that embrace the concept of The Social Employee will be well positioned to thrive in the coming decade. Those that ignore this phenomenon do so at their own peril.
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4 of 5 people found the following review helpful By Judith H Bellem on August 12, 2013
Format: Paperback
"The Social Employee" by co-author's Cheryl and Mark Burgess explains in detail how great companies like Cisco, Southwest Air, IBM, Dell and others have learned that critical to social media marketing success is empowering their employees as social ambassadors. Learn how you can can apply similar strategies to your business in order to build a powerful social culture. If you only read one social media marketing book this fall, The Social Employee should be THAT BOOK! Also, I recommend The Social Employee Workshop and Training course - learn more at [...]
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1 of 1 people found the following review helpful By BrandFlair on August 13, 2013
Format: Paperback
The Social Employee is packed with very real and very relevant case studies from companies (Dell, AT&T, Southwest Airlines, IBM, etc.) who have successfully embraced social media as part of the corporate culture. Mark and Cheryl Burgess use these case studies as a foundation for what is and will become the go to resource for smart organizational leaders. Brands looking to empower their employees using social to become positive brand ambassadors and brand champions now have a solid resource to reference and roadmap.

I worked in Financial Services at Ameriprise before coming to Dell and the difference between the two is night and day. Ameriprise is fearful of giving employees any social tool that could expose them legally. As a result they had all social under lock and key and would issue advisors compliance violations for using social...even personally.

Dell on the other hand offers social training and certification, a brand champion program and even social mentors for SME's and executives. In short we are empowered and our social slogan is "I am the brand." Our CEO is very engaging on social by the way which we all love!

The Social Employee gives organizations of any size from any industry THE resource that shows the way to embrace social AND employees as a powerful combined asset to their brand.

This new book from Chery and Mark is a home run and both of them are highly respected resources in the "socialsphere." I love the the cover art too! Congratulations Cheryl and Mark from @BrandFlair!!! ;-)
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