The Social Media Bible: Tactics, Tools, and Strategies for Business Success [Paperback]

Lon Safko (Author), David K. Brake (Author)

Book Description

Publication Date: May 4, 2009 | ISBN-10: 0470411554 | ISBN-13: 978-0470411551 | Edition: 1

The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

• Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
• Determine which social media tactics you should be using with your customers and employees
• Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
• Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
• Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
• Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com

Editorial Reviews

Review

‘A Bumper guide to social media marketing…show you how to build or transform your business into a social media-enabled enterprise.' (Accounting Technician, December 2010). --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Praise for The Social Media Bible, Second Edition

"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
—Vint Cerf, Father Of The Internet

"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."
—Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.

"Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step."
—Jeff Hagen, Director, Consumer Services, General Mills

"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."
—Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.

The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.

Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:

• The 100-plus best companies providing software, sites, apps, gaming platforms, and more

• The five steps for developing a successful social media marketing plan

• How to win in social media whether you're a one-person company or a Fortune 500 company

• Additional online content available for book purchasers

• Interviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizes

• And much more

--This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 840 pages
• Publisher: Wiley; 1 edition (May 4, 2009)
• Language: English
• ISBN-10: 0470411554
• ISBN-13: 978-0470411551
• Product Dimensions: 9.1 x 7.5 x 1.9 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (36 customer reviews)
• Amazon Best Sellers Rank: #343,223 in Books (See Top 100 in Books)