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Praise for The Social Media Bible
"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
—Vint Cerf, Father Of The Internet
"Social media and customer care are rapidly coming together. The Social Media Bible is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."
—Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.
"Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step."
—Jeff Hagen, Director, Consumer Services, General Mills
"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."
—Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.
"Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy-to-follow road map for how to do social media right."
—Todd Simon, Senior Vice President, Omaha Steaks
The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:
Updates and changes to Google's search engine algorithms
More information on plug-ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing
I had to order this book for a class. It's a good book that I refer to often in my graduate studies.Published 11 days ago by Cathy
Hard to read. I usually end up skipping to the next section before I finish the one I'm on because I either lose interest or lose understanding of what he's even trying to say.Published 1 month ago by Shaunie Gaspari
I liked what I read but then a friend borrowed it and I haven't seen it since.Published 2 months ago by Christina
Lon Safko has touched on what is the most prolific developments in our world - the use of Social Media as an essential set of business tools. Read morePublished 3 months ago by B. Bratton
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished 3 months ago by Leonard Natural
After I bought this hard cover book. I 'll say "It 's pretty crap one". If Seth Godin said "Writing the short book is harder" So I assume "This marvelous Thick... Read morePublished 6 months ago by Bruze
I started off by renting this book from the public library and FELL IN LOVE! I had to have my own copy to mark up and dog ear. Read morePublished 6 months ago by msreecey
This book, for a bible, is far from as useful as the name suggests. If you are looking to learn the basics and get some information on the history of social media this book could... Read morePublished 6 months ago by Tara Bohon