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Praise for The Social Media Bible
"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
—Vint Cerf, Father Of The Internet
"Social media and customer care are rapidly coming together. The Social Media Bible is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."
—Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.
"Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step."
—Jeff Hagen, Director, Consumer Services, General Mills
"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."
—Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.
"Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy-to-follow road map for how to do social media right."
—Todd Simon, Senior Vice President, Omaha Steaks
The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:
Updates and changes to Google's search engine algorithms
More information on plug-ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing
I highly recommend this book if you are an entrepreneur wishing to use social media to promote your business.
It's kind of like going to an "unconference" and being able to pigeonhole the people most worth talking to on an on-demand basis.
If you're already familiar with using social media, you may find yourself skipping some of the basic information in the book.
really basic info, most things i already knew, and im not even particularly SM conscious!Published 2 months ago by Yosef Segal
This book provides a great overview on how social media funiction and basic tips to prevail in them with providing easy-to-implement action steps to build a sucessful social media... Read morePublished 3 months ago by .
This book has helped me plenty in the social media space. It does not cover everything (it would be impossible) But the main concepts are definitely well coveredPublished 4 months ago by Cheng Yi Chiao
Gives some different ideas and really explains ways to use social media to market and talk to customers. Read morePublished 4 months ago by TrueGamer101
I had to order this book for a class. It's a good book that I refer to often in my graduate studies.Published 6 months ago by Cathy
Hard to read. I usually end up skipping to the next section before I finish the one I'm on because I either lose interest or lose understanding of what he's even trying to say.Published 7 months ago by Shaunie Gaspari