The Social Media Bible: Tactics, Tools, and Strategies for Business Success: Lon Safko, David K. Brake: Amazon.com: Kindle Store

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Product Description

The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
Determine which social media tactics you should be using with your customers and employees
Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com

Popular Highlights

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Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media. Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios. &quote;

Highlighted by 107 Kindle users

Youve just learned the first three rules of social media for business: 1. Social media is all about enabling conversations. 2. You cannot control conversations, but you can influence them. 3. Influence is the bedrock upon which all economically viable relationships are built. &quote;

Highlighted by 90 Kindle users

If youre in business, the litmus test for a social media tool or application is simple: does it allow you to engage with customers, prospects, employees, and other stakeholders by facilitating one or more of the following: Communication Collaboration Education Entertainment &quote;

Highlighted by 86 Kindle users