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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment Hardcover – June 9, 2014

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Editorial Reviews


"...the author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject." (The Irish Times, October 2014)


“Measuring the impact of Social Media strategies can be a daunting task. But this book tackles the problems head on and provides simple and comprehensive approaches. Once through with this book you’ll have nothing left to do but implement the practices documented here. And even more importantly, explain to management why.”

Jared Young, Senior Director, Barclaycard
US, Consumer Markets

“This is a book that is really needed to support the social hooked community to convince the not-so-hooked ‘others’. If it can help some of us that are hooked to go from praise to facts when convincing the resistance about the huge opportunities of a wide, ever-changing and fast use of social, then it is well worth the cost to buy and the time to read the book.”

Olle Hagelin, Senior Manager Field Data
Management, Sony Mobile Communication

“Can you measure the ROI of social media? And if so, how do you choose the right platforms and tools for your business? In this book, Christer shows that measuring ROI for social media is indeed possible. Christer takes you through the strategic planning stage, onto measuring ROI by platform, and finally shares real life examples of how others have tackled this tricky subject. It’s full of actionable insights and another great book in the MBA series.”

Andy Hill, Social Media Manager, Xerox

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Product Details

More About the Author

Christer Holloman is currently the Head of Digital Product Development at The Times and The Sunday Times, resident blogger at Sky News Tech Talk, author of The Social Media MBA published by Wiley and Chairman of First Tuesday, UK's largest network for high growth technology SME's and their investors.

The Evening Standard, Europe's largest regional newspaper, named Holloman one of London's Most Influential Individual Within New Media.

To book him as a speaker, contact International Speakers Bureau:

First Tuesday:

Holloman is regularly hired by corporates to address clients and senior management at conferences and kick-offs to inspire and excite the attendees with new ideas they can apply to their own business or department. Clients include Fortune 500 companies across the EMEA region such as Ogilvy, Dell, Intel, Panasonic and Nokia.

Previous extensive consulting engagements include advising North American VC firms and work with and for publishers like MSN, Yahoo! and Daily Mail General Trust.

Outside business hours Holloman is committed to encourage young people to explore their entrepreneurial potential and has been named Volunteer of the Year by Young Enterprise (Junior Achievement). He was recognised with an award by Prince's Trust for creating an online community for entrepreneurial university student.

More Pubic Testimonials:

'Christer provided us with a lively, relevant and insightful presentation, which sparked off great debate within the group'
Lindsey Morgan, Account Director, Ogilvy

'He communicated his message with a rare contagious passion and authenticity'
Johan Svensson, CEO, Borneo Family

'Throughout he acted as a true audience's advocate'
James Cameron, Founder, Camerjam Events

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