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"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."
--Chris Brogan, President of New Marketing Labs
"This book demonstrates a beginning to the endless possibilities of the Social Web."
-- Brian Solis, publisher of leading marketing blog PR 2.0
"Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now."
--Ben Rothke, Slashdot.org
"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."
--T. Michael Testi, Blogcritics.org
"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
--Thomas E. Weber, Smart Money
Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.
He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.
Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.
The book is very easy to read with lots of information nuggets, but very limited takeaways and no clear sense of the big picture.Published 15 months ago by Dustin Kidd
This book is a great introduction to Social Media Marketing and breaks down some of the tech language used in the industry to allow readability for all levels of expertise.Published 16 months ago by Lexi O'Neill
enjoying interesting book! Very clever- deep research!! I learned a lot from it. Two guys brought the facts cleverly new way of looking at thingsPublished on September 11, 2013 by Avi Shalom
i chose 4 stars because thuis book is perfect for beginners in the marketing world. This book uses simple arguments and is very easy to read.Published on July 25, 2013 by Dusan Langura
Was hoping for more detailed infos on strategies, tactics, etc. All that The Social Media Marketing Book is is an overview of terms. Read morePublished on June 26, 2012 by rob
>>>..."The Social Media Marketing Book" is an excellent GuideBook to enter, move & navigate through & into the Social Media Marketing Portal / Country and discover some of the many... Read morePublished on October 14, 2011 by Michael GreenGold
This book was excellent. It really was easy to read and understand. It explains all that is needed to mount a campaign. I would use this book to teach my high school and Jr. Read morePublished on February 16, 2011 by Urban Professor
I'm a fan of Dan Zarrella. He does some cool things with social media data, but this book is the basics of the basics when it comes to social media marketing. Read morePublished on January 10, 2011 by Cody W