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Product Details

  • Paperback: 232 pages
  • Publisher: O'Reilly Media; 1st edition (November 28, 2009)
  • Language: English
  • ISBN-10: 0596806604
  • ISBN-13: 978-0596806606
  • Product Dimensions: 5.8 x 0.6 x 8.5 inches
  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #256,113 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."
--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."
--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."
-- Brian Solis, publisher of leading marketing blog PR 2.0

"Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now."
--Ben Rothke, Slashdot.org

"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."
--T. Michael Testi, Blogcritics.org


"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."
--Thomas E. Weber, Smart Money


About the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.


More About the Author

Dan Zarrella is a social, search, and viral marketing scientist with a background in web development who combines his programming capabilities with a passion for social marketing to create applications like the social URL shortener Votrs.com, Link Attraction Factors keyword tools, as well as TweetPsych, TwitterBrandSponsors, TweetBacks and TweetSuite.

His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing.

Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

He has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

Related Media


Customer Reviews

The book is a great introduction that can help you to get started.
Ben Rothke
The book uses a clear and simple language, is easy to understand and very graphic and is icon referenced, so it is a good choice if you like the "walktrough" books.
F. Cervantes
Dan Zarrella has responded to that question with "The Social Media Marketing Book."
David J. Perdue

Most Helpful Customer Reviews

28 of 30 people found the following review helpful By YuriBCN on June 5, 2010
Format: Paperback Verified Purchase
I have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.

I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it's about, and that's how far this book goes, no further. In any case, don't do serious social media strategy based simply on the know-how in this book!
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17 of 20 people found the following review helpful By Manny Hernandez HALL OF FAME on November 30, 2009
Format: Paperback
I just finished reading Dan Zarrella's book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do's and don't's for each of them. It doesn't pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.
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7 of 8 people found the following review helpful By David J. Perdue on January 3, 2010
Format: Paperback
In the increasingly complex world of social media, how do you begin to successfully engage in social media marketing for your business? Dan Zarrella has responded to that question with "The Social Media Marketing Book." It's a quick read. But the small book is packed with useful information for those itching to jump into the social media marketing fray.

The book's organization is quite user-friendly and begins with a brief introduction to social media. The bulk of the book then focuses on presenting a concise history, definition, and description of the various types of social media: blogging, Twitter/microblogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, and virtual worlds. I found each section both helpful and interesting, especially appreciating the author's conciseness.

The final two chapters--one on strategy, another on measurement--are some of the most important. As I went through the strategy chapter, I was highlighting different bits of advice and enjoyed his discussion of "call to action" (CTA) in which you, the marketer, try to engage visitors on your website. The measurement chapter stresses the importance of goals and describes several tools you can use to measure return on investment and engagement as a result of your social media marketing efforts.

Overall, I found Zarrella's guide a helpful resource on understanding and applying social media for business. Note that the book is an introductory guide, so don't expect to find profound social media strategies if you're already an experienced social media marketer. Nevertheless, I appreciated the nuggets of wisdom throughout this survey of social media marketing.
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3 of 3 people found the following review helpful By JUG Lugano on October 14, 2010
Format: Paperback
Original review written by Sebastiano Cobianco, JUG Lugano, [...]

If you think marketing is an unproven practice to lure prospects, then web marketing is all that in a new domain - the internet - where many marketing professionals still are unfamiliar with. And social marketing poses these challenges at scale!
Therefore, marketing pros willing to achieve results on the web must dominate the field, or face overwhelming failure. Imagine someone's misstep in marketing to Facebook users...firefighters may not be enough :)
The book by Dan Zarrella is an introduction to the various type of tools available to marketing pros promoting their products on the web, how to measure campaign results. It very much addresses the need of those not very familiar with the most common sites and communities.
The book is introductory, so experienced and long-time twitterers or facebookers will not do much with this book. Otherwise, the book will bring you up to speed with the buzz around social networking and related marketing approaches.
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2 of 2 people found the following review helpful By Rebecca of Amazon HALL OF FAMETOP 500 REVIEWERVINE VOICE on July 14, 2010
Format: Paperback Verified Purchase
"Your customers and your competition are already involved in social media. Why aren't you?" ~ pg. 8

If you are interested in Blogs (WordPress), Twitter, Facebook, MySpace, LinkedIn, YouTube, Flickr, Digg, Yelp and Second Life (a virtual world) then this book may appeal to you. The book doesn't focus on marketing but rather introduces these sites and gets you up to date on the terminology of the Web. I thought there was some useful advice about interacting at forums. I also liked what Dan Zarella had to say about blogs: "content trumps comments." He also mentions that a blog will be more effective if it sticks to a single topic.

"When responding to a review, keep a cool head. If a poster gets you upset, don't respond right away; step away from the computer for a while to calm down." ~ pg. 137

Throughout the book there are interesting facts like a short history of Twitter. There is also a short section on how to get "retweets" that might be helpful to anyone using Twitter. What I liked about this book was that on almost every left-hand page there is a screen shot so you can instantly see what Dan is talking about. No need to go online while you are reading! I thought that was very helpful since I was new to most of the sites discussed.

What I think you will enjoy is that the author introduces you to many sites you may want to start using to spread the message about your product or service. He does however advise that you avoid hard selling techniques. There is a brief chapter on "Strategy, Tactics, and Practice." This chapter helps you figure out who is talking about you online. This is especially useful if you run a business.

If you are new to social media then this book will be helpful.
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