From the Author
As the author I am obviously going to say only good things about my book. Still, it is either a very naïve or very inexperienced author who is going to say great things about a book in the expectation that this is all it takes to sway a potential buyer. I am neither.
What I am is passionate about the opportunities the web offers to truly change things. The ability it frequently gives us to do things which before had been the province of the few and the power it offers us to make our voice truly heard. I have been working online ever since there was an online to work on and never before have I been as excited as I am now. We are entering a truly remarkable age. Social media is becoming the layer covering all our activities, insinuating itself in every corner of our online world and from there it is slowly seeping into our offline one. The result is change which is unexpected, opportunities which were unlooked for and developments which are surprising. Depending on how you look at all this it may sound either chaotic or intoxicating. I believe it's both and we are being given an unprecedented opportunity to actually be there right at the start and be responsible for some of the outcomes which will result from all this. That's why I wrote The Social Media Mind. Now, how good it is, really, is up to you to decide.