The Social Media Mind and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $16.95
  • Save: $3.16 (19%)
FREE Shipping on orders over $35.
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
FREE Shipping on orders over $35.
Used: Good | Details
Sold by apex_media
Condition: Used: Good
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $25. Overnight and 2 day shipping available!
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. Paperback – January 13, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$13.79
$10.39 $5.51


Frequently Bought Together

The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. + Networked: The New Social Operating System
Price for both: $36.31

Buy the selected items together
  • Networked: The New Social Operating System $22.52

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 252 pages
  • Publisher: New Line Publishing (January 13, 2012)
  • Language: English
  • ISBN-10: 1844819841
  • ISBN-13: 978-1844819843
  • Product Dimensions: 8.3 x 5.8 x 0.5 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,587,357 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

As the author I am obviously going to say only good things about my book. Still, it is either a very naïve or very inexperienced author who is going to say great things about a book in the expectation that this is all it takes to sway a potential buyer. I am neither.
 
What I am is passionate about the opportunities the web offers to truly change things. The ability it frequently gives us to do things which before had been the province of the few and the power it offers us to make our voice truly heard. I have been working online ever since there was an online to work on and never before have I been as excited as I am now. We are entering a truly remarkable age. Social media is becoming the layer covering all our activities, insinuating itself in every corner of our online world and from there it is slowly seeping into our offline one. The result is change which is unexpected, opportunities which were unlooked for and developments which are surprising. Depending on how you look at all this it may sound either chaotic or intoxicating. I believe it's both and we are being given an unprecedented opportunity to actually be there right at the start and be responsible for some of the outcomes which will result from all this. That's why I wrote The Social Media Mind. Now, how good it is, really, is up to you to decide. 

More About the Author

David Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

Customer Reviews

5.0 out of 5 stars
5 star
5
4 star
0
3 star
0
2 star
0
1 star
0
See all 5 customer reviews
The ability to collaborate online with great people via Social Media has changed everything.
Shaker Cherukuri
Best of all, the author uses these examples of success and failure to demonstrate the points that he is trying to get across.
Teresa Mustelier
We need to stop using duplicate and low quality content and create our own relevant, fresh and unique content.
Toni Rakestraw

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Shaker Cherukuri on February 29, 2012
Format: Kindle Edition Verified Purchase
The Social Media Mind: How social media is changing business, politics and science and helps create a new world order by David Amerland.

That says it all. Need I go on?

At first glance, the title "The Social Media Mind" would conjure up an immediate assumption on one's part that it is yet another how to guide about social media.

Then as you read the rest of the title "How social media is changing business, politics and science and helps create a new world order", you would assume that this book is probably more than just a social media how to guide.

You would be correct in your assumption as was I. Be sure to get the digital version. I got it on my kindle. There are lot of very useful hyperlinks that provide a nice backdrop to the ongoing story presented by Mr. Amerland.

The two examples that stood out in my mind were Ford and Domino's. How Ford's CEO, Mr. Allan Mulally practically let Scot Monty orchestrate Fords message via social media. Domino's social strategy is just mind boggling. They just fessed up. We were bad and now we are good. Who does that? Brilliant! It worked. Mr. Amerland explains the details well.

Blackberry maker RIMs saga and its social media blunders are contrasted with examples of things done right by others. RIM was the original cloud player. They should have been the ones with half a trillion market cap right now.

The biggest aha moment for me was the assertion that social media is not just another channel of distribution like the website, e-mail, brochures, physical store etc. It is a tool to build trust, engage, communicate, listen.

The fundamentals of marketing are Segmentation, Positioning and Targeting via the 4Ps - Product, Price, Place and Promotion.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Teresa Mustelier on February 14, 2012
Format: Paperback
David Amerland has taken an anthropological look at social media and gives us, in this expansive book, an understanding of the power of this tool. This is not a "How to Market with Social Media" book though before you begin any marketing effort you should read "The Social Media Mind".

Social media is much more and much less than you think it is and until you read this book you will be navigating in a sea that you probably do not understand. Mr. Amerland explains to us that people who are trying to market there goods on social media and do not know what they are doing are a lot like people who pick up a guitar and strum it. He reports that strumming a guitar is simple and anyone can do it but actually getting music out of the thing requires a much more thorough understanding of the instrument. And so it is with Twitter, Facebook, Google + and the like.

Social media is described here as many things but the most succinct description that I took from the book is that social media, at the end of the day, is a collective narrative. For the narrative to be effective, from a marketing stand point, or to be an effective guitarist with this instrument, you must above all know:

How to tell as story
What story you want to tell
What story your audience wants to hear
Why someone would want to repeat your story

The author sites numerous examples of situations where the narrative worked using social media and many instances where the social media attempts were consummate failures. Best of all, the author uses these examples of success and failure to demonstrate the points that he is trying to get across.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By V. Madison on April 17, 2012
Format: Kindle Edition
This is by far the best book on social media that I have read. None of us deny the phenomenon of Facebook, Google and Twitter. This book gets to the heart of what IS social media exactly and what should we do with it? Not only does it explore the impact of social media but also how social media can be used as a tool for small and large businesses. The author is very good at giving examples from his own experience in business as well as statistics from popular companies. I am fascinated by social media and I liked that the book was two-fold. There was a plethora of information for me to glean for my web business but also tons of interesting ideas for me to share down the pub.

Would I recommend it to a friend? YES

Would I read it again? YES--I will dip in and out to suit my business needs.

Would I go to the cinema to see the film version? ABSOLUTELY--Bring on the documentary version of "The Social Network"!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Deborah L Hughes on November 5, 2013
Format: Kindle Edition Verified Purchase
Haven't finished reading this yet, but am impressed with the writing and the premises presented. This book is more conceptual than Semantic Search and SEO Help 20, but just as important if you're looking to market your business online or are interested in the psychology of social media.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Toni Rakestraw on January 16, 2012
Format: Kindle Edition
By John Rakestraw - my wonderful wife and I are on the same account.

SEO is truly a strategy of many techniques which affect how search engines find, index, and rank your blog or website. There are factors which can be used to help in the creation of the content that is written by blogger and social media members that can help the search engines find you and improve the ranking of your sites. Most importantly in the interaction with social media, we can no longer stand on the outside and be above the noise. We need to now help the noise become beautiful music with our involvement. The search engines are now ranking how we are judge by the many social media sites. Our involvement isn't the issue here; it is the how the members of the social media sites engage with our content. We need to have people linking to our sites from the social media venues. That means retweetting, sharing and google+ our content.

I'm honored to have interviewed David Amerland, [...], he is a treasure and great asset to have on your side!

David Amerland finds SEO in 2012 to be shaping up in these three major areas:

Personalization
Localization
Socialization

We need to be focusing on the following issues in 2012

1. We need to stop using duplicate and low quality content and create our own relevant, fresh and unique content.

2. We need to make our blogs and posts on social media reflect that we are an authority... an expert in our chosen niche.

3. We need to increase our social media engagement.

4. Build higher quality incoming links and partnerships.

... and as always you need to give your end users good, engaging, valuable content they can share through the many different social media outlets: Facebook, Twitter, Google+ and many others.

Don't miss the trends for your success... buy this book!!
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images


What Other Items Do Customers Buy After Viewing This Item?