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The Social Media Strategist: Build a Successful Program from the Inside Out Hardcover – December 20, 2011


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Product Details

  • Hardcover: 276 pages
  • Publisher: McGraw-Hill; 1 edition (December 20, 2011)
  • Language: English
  • ISBN-10: 0071768254
  • ISBN-13: 978-0071768252
  • Product Dimensions: 9.1 x 6.2 x 1.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #648,012 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM’s “blogger-in-chief,” playing a crucial role in developing IBM’s online presence.


More About the Author

I'm Christopher Barger, Senior Vice President of Global Programs at Voce Communications (a Porter Novelli company). That's a mouthful of a title, isn't it? I'm the author of The Social Media Strategist (2012, McGraw-Hill). I've been with Voce since April 2011, coming here after nearly seven years of leading social media programs at Fortune 50 companies, and nearly a decade and a half of building corporate communications strategies.

Until last year, I was director of global social media at General Motors, building the company's social media program and leading its presence across multiple social networks. I was lucky enough to win PR News' "Social Media Leader of the Year" award in 2010. I also used to managed social media initiatives and corporate communications for IBM and was Big Blue's first "Blogger-in-Chief." I'm also a contributor to Forbes' CMO Network through my blog, "The Social Media Report." So as you might guess, I write about social media, especially from the business perspective. I see social media as a business practice integrated with larger communications ad marketing strategies, not as a standalone effort and not just for the sake of "the conversation."

When I'm not working, you can usually find me at the ice arena near my home near Detroit watching my son play hockey; we're both avid Detroit Red Wings fans (as is my wife). I'm pretty much a sports nut -- love my hometown Detroit teams and the Boston Red Sox as well. I also pride myself on being a master of useless pop culture trivia. Look for me on Twitter - I'd love to talk with you!

Customer Reviews

4.7 out of 5 stars
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You will learn what companies and influencers to follow, what crises to avoid and what skills are needed to manage this role.
christinelarade
I only hope that the small business owner takes the time to read through this book, as it offers a very concrete plan to incorporate social media into ANY business.
Craig E. Yaris
If you're looking for solid principles to establish your social media strategy, read "The Social Media Strategist" by Christopher Barger.
PDMUtah

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By M. Gomez on January 24, 2012
Format: Hardcover Verified Purchase
It is refreshing to find a book about social media strategy that has compelling, timely and useful content AND is a joy to read. Christopher Barger calls upon his corporate communications and social media development experiences at General Motors and IBM to offer an excellent resource for organizations of all sizes, filled with real-life examples, anecdotes and lessons-learned.

What truly impressed me about The Social Media Strategist was the focus on developing an effective and successful social media strategy. This may sound like a colossal no-brainer (I can hear you saying, "Yes, but that's the name of the book!") - trust me when I say that I've read far too many books, posts and articles that SAY they'll help you develop a strategy, but don't. The author provides concrete advice, actionable ideas and insights that make sense from both a business perspective and a social media perspective. All too often you get one or the other - rarely do you get both in one place.

Christopher Barger learned by doing, and he shares his hard-won knowledge in an eminently readable book. I'd say it belongs on the shelf of every organization that values excellence in social media, but you'll reach for it so often that it might be easier to keep it on your desk. Simply stated, if you want to develop a successful social media strategy or if you want to enhance an existing strategy, do yourself a favor and read this book.
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2 of 2 people found the following review helpful By Maddie Grant on January 25, 2012
Format: Hardcover Verified Purchase
I stand by my praise quote: "This book is a MUST READ for anyone implementing social media for a large organization--you'll learn the true, valuable lessons from someone who's been there and learned the craft the hard way."

We need more books like this. So many businesses are doing the work of social media management - and, if they are doing it successfully, humanizing themselves in the process - and we want to read more insights from people who are actually living and breathing it, not those who are just playing with it and presenting the same old ideas everywhere they go to audiences who don't know any better. THIS is the kind of book you should be reading - with lessons from the trenches, not just from the podium. (Though if Christopher is speaking somewhere - go, and relish the opportunity to ask him questions as someone who's truly immersed in the real work of social media.)
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1 of 1 people found the following review helpful By tabbykiki on June 13, 2013
Format: Kindle Edition Verified Purchase
I enjoyed this book very much, being relatively new to my position as a Social Media Strategist. However, I would have liked to see a bit more on strategy - specifically strategic plan examples. Overall though, great information.
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1 of 1 people found the following review helpful By D. Lawyer on March 21, 2012
Format: Hardcover Verified Purchase
I really just started getting into the meat and potatoes of The Social Media Strategist but what I've read so far is pretty good. Still driving through parts of the book which I am familiar with (having already been involved in social media strategy design), there are always tid bits here and there which I have found useful.

Despite the fact that I already provide Social Media Strategy Design assistance to businesses and individuals, this book is still a trusty resource to have on the shelf...
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2 of 3 people found the following review helpful By Ed on January 12, 2012
Format: Hardcover
I thought the book would be simplistic, but there are a lot of great insights here. The author takes lessons he learned from GM and IBM and really makes them relevant to anyone (most of whom would not be at a mega-company like those two). It's well-written and interesting. If you're interested in the topic, you'll get a lot out of this book.
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Format: Hardcover
I won't lie. I started "Social Media Strategist" in early October and only finished it recently. It is not because the book is uninteresting, but that my schedule makes it difficult to read books.

Although I don't have any recent social business-focused books to use as a comparison, I definitely believe that this is a good book to buy and use daily:

If you would like to be a Social Media Strategist some day ... read this. You will learn what companies and influencers to follow, what crises to avoid and what skills are needed to manage this role.
If you are currently working a Social Media Strategist... read this. You may be reminded of parts of this role that you may not do properly or avoid (like evolving your metrics, building an internal policy, avoiding clichés and catchphrases, or engaging with your online community).

If you are an executive and have a lonely pioneer within your company trying to build the case to become or hire a Social Media Strategist (and you want an outside opinion)... read this. Google Christopher Barger and the people he associates with; you will see that he has learned the lessons he shares.

[...]
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Format: Hardcover Verified Purchase
This is an excellent book, based on practical experience that emphasizes the need to combine use of social media with actual contact with customers, critics, potential partners, etc. It is a hands-on guide that offers usable ways to improve the effectiveness of social media strategies in real world environments.
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Format: Hardcover
Christopher Barger's new book bridges two of the biggest gaps in the proliferating social media category: strategy and how to manage an effective social program in a large organization.

"Demands and expectations of big companies -- and even laws governing their behavior -- are different from those for individuals or small shops," Barger notes in the introduction to "The Social Media Strategist: Build a Successful Program from the Inside Out."

This is welcome insight for anyone working for corporations, institutions and other large organizations. Far too many popular social media tomes miss this basic distinction: "If you haven't been inside a company or organization -- if you don't know corporate culture and bureaucracy, or have no experience navigating internal minefields -- then you don't know how to make social media work inside a company."

Barger is just the person to tackle this subject from the insider's perspective, having led early social media efforts at IBM and built the social program from the ground up at General Motors -- two of the largest organizations going.

"The Social Media Strategist" provides a blueprint for communications and marketing professionals spearheading social programs in large organizations. It's also for PR and marketing firms with large corporate clients.

The book walks you, chapter by chapter, through the seven elements required in an effective organizational social media program, including:

1) The executive champion -- the leader who secures adoption of the vision, backs the program with budget and headcount, and stops the spread of parallel programs.
2) Organizational "ownership" of social media -- and how to bring HR, Customer Service, IT, PR and Marketing to the table to collaborate.
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