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The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web Paperback – January 5, 2011

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Product Details

  • Paperback: 454 pages
  • Publisher: Linden Publishing; Pap/Cdr edition (January 5, 2011)
  • Language: English
  • ISBN-10: 1884995705
  • ISBN-13: 978-1884995705
  • Product Dimensions: 8.9 x 6 x 0.9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #32,342 in Books (See Top 100 in Books)

Editorial Reviews


"The most authoritative, comprehensive, and technically accurate guide I have ever seen to social networking, bar none."  —Bob Bly, "America's Top Copywriter," and author of more than 70 classic marketing books

"I could easily see some young self-starters using this book and . . . to carve out a niche. After reading this book, I can honestly say that I learned a lot."  —

"Of interest to do-it-yourselfers, small business owners, independent professionals . . . this nicely-presented, well-written, informative, useful, worthwhile, and significant book is an absolute must-read. . . . Very highly recommended for many large public, academic, and special libraries." —Librarian's Review of (April 17, 2011)

"A quick, practical, hands-on introduction to the nuts-and-bolts of using social media tools to grow your brand, improve sales, and increase profits . . . designed for small businesses owners, entrepreneurs, and independent professionals." —Brian Rice,

"This book delivers on what it promises . . . gives clear guidance and detail on the key aspects of social media strategy. Enjoyable to read and a must for anyone wishing to develop an integrated web presence . . . thoroughly recommended." —Journal of Consumer Marketing (August 2012)

"A guide for businesses to make the most of today's social media craze . . . simplifies the daunting task of learning it all from scratch. The Social Media Surivial Guide is a must for any novice." —Midwest Book Review Library Bookwatch (June 1, 2011)

"Outlines a plan to strategically develop and grow a strong, successful presence on the social Web. This well-organized work will be useful to anyone interested in harnessing the power of the social Web. Recommended." —Choice (November 1, 2011)

"Provides a step-by-step guide to creating and implementing a social media strategy for promoting a career or a small business. . . . Provided [me with] ideas on how I could better use [social media] tools." —Technical Communication (May 2012)

About the Author

Deltina Hay is the principal owner of Dalton Publishing, an independent press, and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of, an innovative Web 2.0 site. She lives in Austin, Texas.

More About the Author

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She is the principal owner of Dalton Publishing and the consulting and Web 2.0 development firm, Social Media Power. She also founded the innovative service, Plumb Web Solutions. You can watch more of her video tutorials at

Ms. Hay is noted for her dynamic presentations that focus on hands-on, do-it-yourself tools to truly make the Web a place where all voices can be heard and access should not be limited to those with large capital. She has presented on social media and Web 2.0 at such events as IBPA's Publishing University, the Publisher's Association of the South's Winter Conclave, the Writers' League of Texas' Editors and Agents Conference, the Pacific Northwest Bookseller's Association, and, She is a regular contributor of articles on social media and Web 2.0 to IBPA's Independent, The SPAN Connection, SiteProNews,, and many online news sites.

Hay has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations and writings some of the most exciting and accessible in the industry today. Her graduate education includes applied mathematics, computer science, and psychology. She presently teaches the online graduate-level social media certificate course for Drury University.

Though a native Alaskan, Ms. Hay lives in Austin Texas with her two cats Wolfgang and Ludwig. She enjoys hiking in the surprisingly diverse Texas State Park system, and never complains about the heat.

Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By C. A. Lajos on April 17, 2011
Format: Paperback
Today it is not enough to have a business email address and website. While content still matters, it is only part of the equation. It takes the power of social media to revolutionize your business and leverage it for success by interacting, sharing, and collaborating in the Social Web. (p. 21) How do you harness this force in the Social Web without completely wasting your time? In this major revision of her previous book, entitled A Survival Guide to Social Media and Web 2.0 Optimization, Hay (graduate education in computer science, applied mathematics, and psychology; President, Dalton Publishing; Owner, PLUMB Web Solutions and Social Media Power), a writer, publisher, veteran Web developer, and pioneer of social media and Web 2.0, presents a no- nonsense, hands- on, nuts- and- bolts, real- world, practical guide to successfully building and optimizing your presence in the Social Web by means of social media strategies and tactics, social media plans, RSS feeds, blogs, WordPress websites, podcasts, vidcasts, webcasts, social networks, micro- blogs, social bookmarking, crowd- sourcing, media communities, widgets, badges, social media newsrooms, social tools, and more. Each chapter is generously- illustrated with numerous, pertinent screenshots of the strategies, tactics, and tools set forth by the author. Not intending her publication to be about social media marketing or web tools, Hay conceived this resource in terms of the goal of helping readers build a solid foundation in the Social Web using Web 2.0 tools that have weathered the social media storm. (p. 22) After reading chapters 1 and 2, which discuss creating a social media strategy and preparing for it, readers can read the various chapters on an as- needed basis or the entire book.Read more ›
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Format: Paperback
>>>..."The Social Media Survival Guide : the Social Web" is a "MustRead & Use " on the HOW-TO make the Social Media Web 2.0 work for YOU!!!...>>> Deltina Hay (@Deltina on Twitter), Authority, Author, etc. has put together a rich guide, in its second edition, of 454+ Pages, 15+ Chapters of Knowledge, Case Studies, Applications, Content, Context, Resource CD, etc. with 100s of screen shots only for the Serious Users, striving for Success, with the Social Web!!!...>>> If that is YOU, your journey starts now!!!...The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web
>>>..."The Social Media Survival Guide : ...the Social Web" opens with Praise, Dedication, Acknowledgments, Table / Contents, Foreword by Renown Authority, Author, etc. Paul Gillin, Introduction ( About this Book, A Brief Primer Before You Continue, How to Use this Book, Chapter Autonomy, etc.) prior to Chapter 01!
>>>...Chapter 01 - Creating Your Social Media Strategy.
>>>...Chapter 02 - Preparation.
>>>...Chapter 03 - RSS Feeds & Blogs.
>>>...Chapter 04 - Building a WordPress Powered Website.
>>>...Chapter 05 - Podcasting, Vidcasting, & Webcasting.
>>>...Chapter 06 - Social Networking & Micro-Blogging.
>>>...Chapter 07 - Social Bookmarking & Crowd-Sourcing.
>>>...Chapter 08 - Media Communities.
>>>...Chapter 09 - Widgets & Badges.
>>>...Chapter 10 - Social Media Newsrooms.
>>>...Chapter 11 - More Social Tools.
>>>...Chapter 12 - Pulling It All Together.
>>>...Chapter 13 - Looking to the Future.
>>>...Chapter 14 - Measuring Your Success.
>>>...Chapter 15 - Conclusion.
Read more ›
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2 of 2 people found the following review helpful By tmtrvlr on June 11, 2011
Format: Paperback
This is an updated edition of this book released with a different publisher and has many additions and changes. Social media is the present and future of the Internet. The Social Media Survival Guide is textbook style instruction for businesses and professionals on how to build a strong presence in the social media.

Beginning with a brief explanation of terms and concepts, the book walks the reader through creating a strategy and preparation for creating a blog or website. There is a good primer on using WordPress and for creating podcasts.

Social Networking sites are cited and explained, as well as social bookmarking and media sharing sites. I especially appreciated the chapter on using and creating Widgets and badges. Even more important is the author's look into the future of web presence with an explanation of The Semantic Web and Web 3.0.

Included with the book is a resource CD with templates and forms. I highly recommend this book. Casual web users, bloggers, self-published authors, and self-promoting entrepreneurs would benefit from this wealth of information.
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