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In The Social Network Business Plan, venture capital guru and Smart Start-Ups author David Silver reveals eighteen cutting-edge methods for generating income from social networking web sites—none of which involve advertising, and all of which really work.
Silver's premise is simple: There is a lot of money to be made by getting smart people talking about something that has commercial value and then selling their anonymized conversations to vendors. He goes on to reveal how all parties benefit from these arrangements, who gets paid and how much, how you get these smart people to start talking, and why vendors will pay to overhear these conversations.
At the core of each winning business model is the recommender online community, arguably the most powerful and disruptive force to emerge in the information age. These groups have already begun shaking up the advertising, marketing, sales, and public relations industries, and their influence is growing. Social networks are having a tectonic effect on several industries by shifting the power from the producer to the customer, or what is known as oligopsony power. Any savvy entrepreneur or investor who wants to get a jump on this emerging trend needs to understand the power of these groups and discover ways to tap it. This revolutionary guide helps you do just that. You'll discover how to:
Create an elegant online recommender community
Demonstrate your community's value to vendors
Make your enterprise a substitute for all the others
Operate multiple online recommender communities
Inspire passion and loyalty in your communities
Maximize your selling price
Online recommender communities are more than nice little businesses; they are poised to start filling Fortune 500 slots very, very soon. Read The Social Network Business Plan, and get in on the action before it's too late.
"As the leading provider of 'white label' social networks, we use David's book as a conceptual blueprint for designing revenue applications into our software. We agree completely that traditional advertising is dead and social advertising is the future. David's book gives you a blueprint for succeeding in the future."
—Bob Crull, founder and CEO, OneSite.com
"Online communities win when they figure out ways to collaborate with their fans to create products that can be produced and sold with mutual benefits. David Silver simply and clearly explains how social networks can do this. You'll also learn how this helps companies stay lean by generating cash through multiple channels. This is how great ideas turn small companies into fast selling companies."
—Patrick Dillon, cofounder and President, CollarFree.com
"I've started, built, and sold several web app companies, but social networks have web app companies beat. They cost less than $500,000 to launch, and if you get decent revenue growth, social networks can be sold for twenty times trailing revenues or more. No new industry has ever had these two characteristics that I'm aware of. David explains how to bring in revenue quickly through up to eighteen novel revenue channels. It's a good read."
—Robin D. Richards, founder and CEO, Notification Technologies, Inc.
"For anyone interested in developing, building, and operating a social network, you need David Silver's book as a flight instruction manual. David brings his wealth of experience in online marketing, technology, and finance to you through the pages of this essential book."
—Eric Targan, founder and CEO, BTC Interactive, "the Internet's first viral marketer"
Seriously couldn't finish this book. It was a slow and boring read. It seems this book was more about building your own social networking site than using networks already in place.Published 5 months ago by Amazon Customer
I rarely write a review but his time I have to. The book starts off like gangbusters and than fades to fancy words and lots of meaningless business ideas.Published 16 months ago by lsrtrolley
Has a great title, but the author produced a book with too many "fifty cent" words and not enough usable tips.Published 22 months ago by John R
I still have this book. It is a good read and a good one to keep on the shelf to reference back to.Published on November 15, 2013 by Latoya Brown
I bought this due to various positive reviews (now I doubt if they're true reviews). The book turns out to be a waste of time. Fully of messy, incoherent, self-promoting words. Read morePublished on March 7, 2013 by VT
I found the ideas in this book solid. But like a lot of books, it could easily be condensed into a single chapter. In fact it is condensed into a single chapter, the first chapter. Read morePublished on February 17, 2013 by P Collins
Spoiler, 6 of the "strategies" boil down to "Sell prepaid credit cards and collect this fee, or that fee, or this other awful fee". Read morePublished on February 17, 2013 by Scot D Anderson
The entirety of this book seems to be a tout of one of the author's business ideas.... that you can create communities where people talk about stuff (ie products) and then sell... Read morePublished on February 16, 2013 by Tomas A. Maly
The best book I have ever read on social networking. This book alone has changed my business model and strategies to get my users engage on my site.Published on February 5, 2013 by James Lissaint