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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees Hardcover – October 18, 2011
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The book includes useful examples of companies that have transformed themselves into social organisations.” CPO Agenda
Shows how to turn ad hoc collaboration into a disciplined strategy to achieve key business goals.” Engineering and Technology
One of the best books to help your team is The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. It covers the best ideas for managing employees and customers through social media. Authors Anthony Bradley and Mark P. McDonald, group vice presidents at Gartner Research, crafted a thoughtful book.” Small Business Trends
"Bradley and McDonald practically present the process of becoming a social organization where employees, customers, suppliers, and all other stakeholders are direct participants in the creation of value." T+D magazine, The American Society Society for Training & Development (ASTD)
Featured on the CIO Insight 2011 Fall Reading List.
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Top Customer Reviews
I've read mountains of commentary and research on the potential of `social', this book synthesizes the best of that down into a compelling business case, action plan and guidance - a clear Call to Action for every manager.
`The Social Organization' presents an exciting vision, opportunity and challenge to implement a better organizational model and increase employees' contribution. Not to underestimate the scope and effort required, the book addresses real world implementation issues and game changing benefits that make action compelling.
This book is different, in that the theory is combined with practical plans and scenarios that address the real world issues we all face with IMPLEMENTATION - culture, org. maturity and politics. It is the blueprint for you to Sponsor change.
`Must Read' book for every CEO, CIO and employee who wants their business to have a future performing at a higher level. I foresee Managers prepared to embrace the challenge will look back on this book as a turning point in their creation of a new high performing business. Those managers will grasp the message of this book that management and employees can both improve their performance, business results and job satisfaction by engaging people's natural social dimension on specific issues. The book recognizes `mass collaboration' is not a silver bullet or universal approach, but a necessary management capability we must to add to our organizations.
Read this book before your boss does, or your employees.
In combination with other things I've read, the book shows that you have to pay attention to three things simultaneously. You need:
1. A group dynamics focus to help individual groups to be successful in their individual initiatives.
2. A technology focus to provide the right platform and applications that motivate participation.
3. And what this book points out -- an organizational focus on how all of those groups solve problems in tandem to empower employees and customers who want--and increasingly demand--to be heard.
For me, the high point of the book was its discussion of purpose and the idea that a group's purpose evolves as the community and its individual members grow and encounter new opportunities. Bradley blogged that Facebook strives to keep people in touch, Wikipedia to build an online encyclopedia, and LinkedIn to do career networking. These purposes sound so obvious and so easy to identify, but when growing your own communities such purposes take a long time to emerge. If it were easy, everyone would have collaborative cultures rather than the 10% the authors claim.
With books like The Social Organization it should get easier to see what motivates successful collaboration and give companies and institutions a better roadmap for engaging their people.
Also standout are the sections on how to purpose-build mass collaboration initiatives, manage risks, and what are the requisite technology capabilities depending upon purpose. In addition, the authors' 6-Fs attitudinal model also helps explain motivations from a participant (user) perspective, thereby enabling collaboration managers to guide participation uptake.
Social media isn't just for kids anymore, and this book is a clear guide for any organization (big or small) to reap its rewards.
Discussion on social media concepts, management frameworks thereof, and risk management and interpersonal issues are standard fodder. I found the true value of this book to be the real-world examples and case studies mentioned. The emphasis is clearly on the practical use of technology to business, and of course, it's for the better.
However, I just wish the book focused a bit more on customer interaction and social media initiative deployments. There's so much there that's left out, I was perhaps expecting a bit more given that the cover mentions customers first, employees second. This would've been an easy four-star rating if the cover page left out the customers.
Most Recent Customer Reviews
"Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work," the consulting company... Read morePublished on June 20, 2013 by Charles Thrasher
This book is a must read if you are using social media in your organization or work. I have already started to apply some of its concepts and strategies.. It's an easy read. Read morePublished on December 9, 2012 by R2D2
Great book on the social organization. It doesn't hype it, doesn't mention specific products. It explains the social tools in the enterprise, how to think about implementing social... Read morePublished on March 21, 2012 by Karl Mochel
I agree with Anthony Bradley and Mark McDonald that leaders in many (most?) organizations incorrectly assume that success with social media is fundamentally a matter of effective... Read morePublished on January 9, 2012 by Robert Morris
The social Organization is a must read for the business leader in order to understand how mass collaboration can benefit your business if implemented properly. Read morePublished on October 15, 2011 by penslayer
We all desperately need more books like The Social Organisation, because they will help save growth challenged western economies. Read morePublished on October 15, 2011 by Wfiver
Interesting and well crafted insights on the social media phenomenon and what is means to corporates looking to understand its opportunities and threats. Read morePublished on October 14, 2011 by Paul V
This book couldn't have come along at a better time for me. I am currently in the process of implementing social media into a company/industry where there was no existing... Read morePublished on October 11, 2011 by BA