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“Keen insight on the transformational power of Starbucks.”-Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts!
“Practical, proven ideas and strategies that you can apply immediately.”-Brian Tracy, bestselling author of Million Dollar Habits
How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience.
I read this book the very year this book came out and opened a sex store in 2011.
Dr. Michelli does an excellent job to explain the secrets to the success of Starbucks, and how other companies can emulate their methods.
As much as I admire Starbucks, a book like this actually detracts from the credibility of Starbucks image.
In general, Michelli stresses the importance of consistency, customer relations and personalization of a company. Read morePublished 2 months ago by Carolyn Sturm
Excellent document on providing consistent and unexpected customer brand "experience".Published 3 months ago by BLAYZE!
He liked it so much he wrote the CEO a fan letter, which I found endearing. I only wish the CEO had written him back because he had some very insightful things to say. Read morePublished 3 months ago by J.or S Zack
Very little with respect to "turning ordinary into extraordinary" which leads you to believe it is going to be a business like book. Read morePublished 3 months ago by Andy J
Very insightful. Starbucks rocks! Great lessons that can be applied to any business.Published 6 months ago by Peter H
Very detail explanation of what makes Starbucks a great company, and how to apply the learnings to our each individual business! Retail is detail! Our future is in our own hands!Published 6 months ago by Michael Ying Hui Liu