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“Keen insight on the transformational power of Starbucks.”-Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts!
“Practical, proven ideas and strategies that you can apply immediately.”-Brian Tracy, bestselling author of Million Dollar Habits
How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience.
This book would be very helpful for people working in retail business.Published 20 hours ago by Kim JaeSeong
Amazing view of the coffee bean business that grew into a giant...all due to the leadership of Howard Shultz and those he choose to lead, in the their areas of expertise.Published 7 days ago by Nan Johnson
As a small business owner, I've often looked up to Starbucks as a shining example of what can be achieved in the hospitality and retail business. Read morePublished 1 month ago by Kevin
Great book and in reading the 5 principles it really makes you think what you are missing in your business and why you are not creating Raving Fans with your customers. Read morePublished 2 months ago by FitnessMatterss
In general, Michelli stresses the importance of consistency, customer relations and personalization of a company. Read morePublished 5 months ago by Carolyn Sturm
Excellent document on providing consistent and unexpected customer brand "experience".Published 6 months ago by BLAYZE!
He liked it so much he wrote the CEO a fan letter, which I found endearing. I only wish the CEO had written him back because he had some very insightful things to say. Read morePublished 6 months ago by J.or S Zack
Very little with respect to "turning ordinary into extraordinary" which leads you to believe it is going to be a business like book. Read morePublished 6 months ago by Andy J