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The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career [Kindle Edition]

Reid Hoffman , Ben Casnocha
4.3 out of 5 stars  See all reviews (191 customer reviews)

Print List Price: $26.00
Kindle Price: $11.84
You Save: $14.16 (54%)
Sold by: Random House LLC

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Book Description

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.  
 
Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
 
Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.
 
These are the very same skills professionals need to get ahead today.
 
This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:
 
* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap your network for information and intelligence that help you make smarter decisions.
 
A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.


Editorial Reviews

Amazon.com Review

Thomas Friedman Interviews Reid Hoffman and Ben Casnocha

Thomas L. Friedman is a New York Times foreign affairs columnist, three-time Pulitzer Prize winner, and author of international best seller Hot, Flat, and Crowded.

Whatever you may be thinking when you apply for a job today, you can be sure your prospective employer is thinking this: Can this person add value every hour, every day--more than a worker in India, a robot, or a computer could? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today's hyper-connected world, more and more companies cannot and will not hire people who don't fulfill those criteria. This is precisely why LinkedIn's founder, Reid Garrett Hoffman, one of the premier starter-uppers in Silicon Valley--besides cofounding LinkedIn, he is on the board of Zynga, was an early investor in Facebook, and sits on the board of Mozilla--has written The Start-up of You, coauthored with Ben Casnocha. Its subtitle could easily be: "Hey, recent graduates! Hey, thirty-five-year-old midcareer professional! Here's how you can build your career today." Here is our brief chat about their book.

Tom: You're a serial entrepreneur and venture capitalist. Why did you feel the need to offer this message?

Reid: As you write in That Used to Be Us, our country faces enormous challenges. The path to the American Dream has changed. We wanted to focus on what individual professionals can do to survive and thrive in a flat world. The premise of the book is that all of us are entrepreneurs of our own lives. We must act as CEO of our careers, take control of our professional future, and become globally competitive.

Tom: Really? Anyone can be an entrepreneur? Really? Even me?

Reid: Not only can anyone be an entrepreneur, but they must be. Even you, Tom! Not everyone should start companies, but everyone must be the entrepreneur of his or her own life. The skills people need to manage their careers are akin to the skills of entrepreneurs when they start and grow companies. For example, entrepreneurs can both be persistent on a plan and flexible when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what's happening in the world. Silicon Valley's most innovative entrepreneurs possess unique skills--you can learn them and apply them, no matter your profession.

Tom: Who is the target audience for this book?

Reid: Jeff Bezos says that at Amazon.com "it's always day one." This is a book for people just starting out, and it's equally for people midflight in their career who need to reinvent, restart, or reimagine their career as if it were day one, as if they were in permanent beta. We think that's most people, and eventually everyone.

Tom: What does it mean to be in "permanent beta?"

Reid and Ben: Technology companies sometimes keep the "beta" label on software for a time after the official launch to stress that the product is not finished, so much as ready for the next batch of improvements. For entrepreneurs, finished is an F-word. Great companies are always evolving. Finished ought to be an F-word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, grow more in our lives and careers. You will need to adapt and evolve forever--that's permanent beta.

Tom: Why the urgency of The Start-up of You?

Reid and Ben: A billboard that once ran along the 101 highway in Silicon Valley summed it up pithily: "A million people can do your job. What makes you so special?" We wanted to give people tools to take control of their lives, without having to wait around for the government or a company to rescue them.

Tom: Is China going to eat America's lunch?

Reid and Ben: National competitiveness is really a reflection of the individual competitiveness of its citizens. The question for each American is, "Is a professional in China going to eat your lunch?" Some will be competitive, and some will not. And the distinction is not set in stone. Just look at Detroit. All of us need to have a plan for investing in ourselves every day.


Review

"Being an entrepreneur isn’t really about starting a business.  It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in ­ or want to be in ­ The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City

"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
 
"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, The Happiness Project
 
 "The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed." 
-Jack Dorsey, co-founder of Twitter, co-founder of Square
 
"This great book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration."
- Penelope Trunk, author, Brazen Careerist

“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
 
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­ not in a particular company ­ but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark
 
""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab

 “Hoffman and Casnocha make a number of astute observations about shifts in the world of work…. As well as explaining network intelligence, or why your contacts’ contacts may be the best source of leads about potential jobs...the book also gives numerous tips—including ones gleaned from the world of online dating—about how best to broker effective relationships.
 -The Economist

“If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market”
-Tyler Cowen, Marginal Revolution.

"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU."  His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world." 
-Jeff Weiner, CEO, LinkedIn    
 
“LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea….and replaced it with something better.”
– Fortune


Product Details


Customer Reviews

Most Helpful Customer Reviews
380 of 400 people found the following review helpful
3.0 out of 5 stars A book that needs to take more risks February 6, 2012
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
No matter what you do, think of yourself as an entrepreneur. Be willing to take risks. Accept failure and learn from it. Keep trying, and you'll succeed.

If this all sounds familiar, then you'll be as disappointed as I was by The Start-Up of You, a generic career advice book churned out by two tech elites who could have done better. Rather than drawing directly on their experiences as founders and venture capitalists, Hoffman and Casnocha make a rote journey through modern Silicon Valley-themed business book territory. When they tell the stories of successes like Apple, Amazon, Netflix, PayPal, and Zappos, it feels like they're going through a checklist. There's far less original substance than in Casnocha's My Start-Up Life, which benefited enormously from his being a teenager who knew little beyond his own experiences. He could tell it like it is, rather than drawing on played-out archetypes. The older Casnocha has tailored his book to the broadest possible audience, with all the mediocrity that entails.

Simply put, I'm tired of hearing "They told him he was crazy..." stories. You know the type:

1. They [potential investors] told him [the entrepreneur] he was crazy.
2. He kept going. For years, he poured his heart and soul into his dream.
3. Today, [company he started] is valued at $x billion.

The problem with these stories is that there's only so much you can learn from them. The moral isn't "If they tell you that you're crazy, you're probably on to something"--to the contrary, if they tell you that you're crazy, you're probably crazy. "They" are often smart people like Hoffman and Casnocha.
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215 of 229 people found the following review helpful
5.0 out of 5 stars A book to ignite the entrepreneur within you! February 28, 2012
Format:Hardcover|Verified Purchase
"The Start-up of You" by Reid Hoffman (co-founder of LinkedIn) and Ben Casnocha is an excellent book to motivate and inspire you to take charge and accountability of your professional career. The authors intertwine interesting historical references and extensive personal experiences to provide a roadmap to transforming your career.

The book begins with a reality check and reminder that the former paradigms we may have had of the "American Dream" and "traditional career" assumptions have been gradually shattered over the past several decades. The old adage about "ready, aim, fire" has been supplanted with "aim, fire, aim, fire, aim, fire, ..." to survive and sustain our professional careers. The authors state their case that we should define our "assets", "aspirations and values", and the "market realities" of the world we live in to identify your specific competitive advantage as you formulate your professional career.

Reid and Ben also provide dozens of illustrations throughout the book on why so many entrepreneurial businesses launched in the Silicon Valley in California have been success. The professional networking that occurs in that region is likely unsurpassed in any business community throughout the world.

I would recommend "The Start-up of You" to anyone who is at a crossroads in their professional career or any professional who is looking to unleash their entrepreneurial spirit that has been squelched and smothered inside you for far too long.

Disclosure: I was an early adopter and continue to be a fan of the professional networking site, LinkedIn. I found this platform to be an essential professional networking tool in the various businesses I have run over the past decade.
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104 of 113 people found the following review helpful
5.0 out of 5 stars "It's about keeping Detroit from happening to you." February 22, 2012
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Let me gush a bit: "The Start-Up of You" is the best business book I have read in a long time. The premise is relatively simple on the one hand, and given that Mr. Hoffman is the chair of LinkedIn, the thesis is easy enough to guess. While generations of workers had a life-long career in a single company with a progressive path upward inside the company (as in Detroit automakers), the reality is that most of us do not have that option today, and that path is no longer even viable (as in Detroit automakers).

What follows is a guide not for what to <do> to chart a career path, but rather for how to <think> about what you do. For those of us who assumed the "old" rules, this re-thinking of professional assumptions helps make sense of sensible growth and risk management in the world of "new" work rules.

Implicit in the suggested strategies is the self-serving idea that you need to be on LinkedIn. The case for that position is presented very, very well, however.

I usually find that business books can be nearly skimmed to capture the essence of their arguments, and I don't have any interest in returning to them again. This is the exception: I actually bookmarked multiple pages, penciled notes in the margins, and will deliberately re-read it again as I think through the ideas suggested. For me, that's the best endorsement I can give!
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65 of 71 people found the following review helpful
5.0 out of 5 stars The power of the weak link is explained January 26, 2012
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Hoffman is the cofounder of LinkedIn, the online community of professionals and in this book there is some excellent advice for the modern professional. Some of it, such as the reality that there is no such thing as lifetime employment anymore, is well-known but still bears repeating. The best item of advice and one that I have never heard elsewhere, is the value of the weak link.
The authors split the connections that a person has into strong and weak links. A strong link is a person that you know very well and they know you and your skill set very well. People in this category also tend to have a skill set similar to yours. A weak link is someone that fits into the category of acquaintance, a person that knows of you and something about what you can do, but they do not have detailed knowledge and generally have skill sets distinct from yours.
Weak links are considered extremely valuable because they dramatically extend your reach into unfamiliar areas, which is essential in the modern world where your employable skill sets must be changed or improved on a regular basis. Furthermore, many new job descriptions are a synthesis of categories formerly considered distinct. They can provide the powerful peek into an area that you otherwise would not consider.
It is natural that there are many references to the LinkedIn model but they are well-embedded in the sense that they do not detract or overshadow the advice. The authors also are very positive in their discussions of the free-lance or itinerant worker. As a member of that category of workers that has encountered skepticism from people unfamiliar with such a work pattern, I appreciated the defense of that group of workers.
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Most Recent Customer Reviews
5.0 out of 5 stars Network Intelligence
If you are contemplating whether or not to buy this book, I recommend reading the following two reviews: Amanda Lucia's Think & act like you're running a start-up 2/17/12 and... Read more
Published 1 day ago by David E. Rothacker
3.0 out of 5 stars the start of you
i bought for a presentation for class it was ok a lot of repeating stories and speech about starting up a business and in helping opening up your mind and etc good advice but it... Read more
Published 10 days ago by lucy lemus
5.0 out of 5 stars great read
This is such a great book, easy to follow, full of relatable insight, perfect for any entrepreneurs and innovators out there.
Published 1 month ago by James
5.0 out of 5 stars Good Book
This is a really nice book to read. If you are looking for some advice on your career. This is a very useful book.
Published 1 month ago by Jichen Dong
5.0 out of 5 stars Must read for everyone looking for the next move!
Great Reading! Very well written, with a lot real-life examples! Must read for everyone interested in a new career or to be ready for a profesional move!
Published 1 month ago by luis
5.0 out of 5 stars inspiring book, take control of your career
Lots of new fresh ideas on networking, career planning and your personal brand and it's written from a very take action right now platform.
Published 1 month ago by Chad Schaeffer
4.0 out of 5 stars Your Career is not Static
Good analogy, a start up business and a start up of you, your career. The work world is changing, good information about succeeding in today's job market.
Published 1 month ago by Dorothy A. Disrud
3.0 out of 5 stars An interesting read ...
Some great ideas are contained within, some are clearly aspirational, others are more realistic; it's definitely worth the read, enjoy!
Published 1 month ago by robertellisalan
5.0 out of 5 stars A career Guide
Is without any doubt a gift from Hoffman and Canoscha on how to face your career development as an entrepreneurship. Read more
Published 2 months ago by Alejandro Pacheco Masdiaz
5.0 out of 5 stars EXCELLENT!
REMARKABLE BOOK. Gives such great guidance on careers, so good that I gave it as a gift and will give more away.
Published 2 months ago by Stephen K. Mbugua
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