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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012
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Customers Who Bought This Item Also Bought
— Tim Huntley, An Entrepreneurial Life
"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'"
"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."
"the best $40 investment you make in your startup."
"... The book has material for every type of entrepreneur ..."
"Brilliantly Simple 2-step Process for Success in Products and Services!"
“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder
“truly a blueprint on how to build a Silicon Valley style scalable startup.”
“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate
“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
-- Derek Thompson, The Atlantic
"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog
"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
— Conrad Egusa, Brownstein & Egusa
"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
— Kia Davis, Wamda.com
About the Author
Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners. Steve created the Customer Development methodology that spawned the Lean Startup movement. He teaches entrepreneurship at Stanford University, U.C. Berkeley and Columbia. His blog, steveblank.com, is "must" reading among entrepreneurs. In 2011, Steve created the Lean LaunchPad, a hands-on class using Customer Development to train students as well as elite teams of scientists and engineers selected and funded by the U.S. National Science Foundation. Steve arrived in Silicon Valley in 1978, as boom times began, joining his first of eight startups. After 21 years the results were two deep craters, several "base hits," one massive "dot-com bubble" home run, and immense experiential learning that resulted his first break-through book, The Four Steps to the Epiphany.
About Bob Dorf
Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more--"two homeruns, two base hits, and three great tax losses," as he puts it. He's advised and/or invested in a score more startups since. Dorf is often called the "midwife of Customer Development," having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since. Entrepreneurial from his teens, Bob received his last W-2 almost 40 years ago, when he quit his editor's job at New York's WINS Radio to launch his first successful startup. When he's not running K&S Ranch Consulting with Steve, Dorf teaches "Introduction to Venturing," on Customer Development and getting startups right, as an Adjunct Professor at Columbia Business School.
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Top Customer Reviews
Running a small startup myself, I however would never find time to actually read a book this size - let alone filling out the 42 different checklist at the end. This book suffers, from what we in Europe would call what could be translated to the "American texbook disease". You guys are paid per word when you write stuf, and that shows.
So please Blank & Dorf - next time look to your friend Osterwalder (Businews Model Generation) to se how you can make deep insights easy acessible. I have have no doubt that you're brilliant people, but either you haven't done the Customer Development yourself this time - or startup owners are just not the intended customer.
If you could write something quickly accessible (i.e. shorter), i would be happy to pay the same amount - or even more for such a book. - Just to give you some customer feedback :-)
Best Regards (and I mean it)
Uffe Thorup Thomsen
I feel sort of bad leaving such a low-star rating but people looking for the Kindle version need to something to alert them.
The second thing that makes me lower my rating is simply that the information isn't very original. Steve Blank's book on the four steps to Epiphany set the groundwork for the concepts, but more importantly the "lean startup" methodology is espoused by Eric Reis' book of the same name which was published in September 2011. The book "Running Lean" came out the same week as this book (early March 2013) but goes in to MUCH more depth on how to execute the lean startup methodology in practice.
So, in summary, its decent material but strangely organized. And my suggestion is to read Eric Reis' "Lean Startup" for the concept, and then "Running Lean" for specific execution guidance.
Most Recent Customer Reviews
Decent read. Similar to what I learned in a marketing class. Very helpful terms and tips and pointers. Would recommend.Published 1 month ago by angela kou
Renting s great book -- what a terrifically affordable service.Published 2 months ago by kent lundgren
It's not really uncover the real assets that the starting entrepreneur requires to get to next level. It's about testing concepts.Published 2 months ago by Itay Adam
THE book to use for any startup. It was like a MBA class.Published 3 months ago by Advanced Buckle Technology
Excellent book. Must read for every startup founder during the all stages of company creation. You need to read it multiple times for better results.Published 3 months ago by Oleg Shilovitsky
Great manual. Let's try to learn from past mistakes and don't repeat them in the future!Published 4 months ago by Lluis