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Asks the Right Questions...
on January 2, 2013
Great because it grabs these spectacular entrepreneurs and asks them the right questions...not about the particular weeds and problems of the moment (like initial funding) but specifically what made them successful. The answers are, sometimes, non-obvious, empirically validated and actionable.
The book also kindled in (most) of its participants a high level of candor and personal introspection. Usually these types of entrepreneur profiles are eclectically superficial, just one level deeper than a Frequent Flyer magazine hagiographic bio puff piece. There is some real insight here...and the diversity of the group (from heavy industrial to ZipCar) and the entrepreneur's personalities come through so clearly.
Some of my favorites are Catherina Fake, Chris Dixon, Jeff Dachis, Mark Echo, Lisa Gansky, Robin Chase and Elon Musk. Here's a quote from Tesla/SpaceX's Elon Musk on Unions, it gives you a flavor for the freshness and candor in the book:
I once asked the factory technicians on the floor what
they saw as the best value of unions. They said that if their boss was a
jerk, they had no recourse, but the union gave them a recourse. So I
made the rule, "There will be no jerks here." If one of your managers
persists in being a jerk, fire him. It helps morale, and it's a great way
to minimize people's tendency toward being jerks.