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The Sticking Point Solution: 9 Ways to Move Your Business From Stagnation to Stunning Growth In Tough Economic Times Audio CD – Audiobook, CD, Unabridged


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Editorial Reviews

About the Author

As founder and CEO of Abraham Group, Inc. in Los Angeles, California, Jay Abraham has spent the last 25 years solving problems and significantly increasing the bottom lines for over 10,000 clients in more than 400 industries worldwide. Jay has won high praise as a marketing genius and Forbes listed him as one of the top five executive coaches in the country, praising his gift for “turning corporate underperformers into marketing and sales whizzes.”

From AudioFile

Economic slumps are the best times to aim for better results, says a high-energy consultant known for his hard-hitting entrepreneurial advice. In an optimistic tone he shows how businesses can beat the competition by stretching goals, understanding performance data, marketing empathetically, and relentlessly looking for places in their business or markets where improvement is possible. Along with a flurry of detailed and exciting strategies, the author offers so much can-do energy it will inspire business owners to fundamentally change their mindsets about growth. Abraham's voice is the perfect vehicle for this must-hear lesson. His credible enthusiasm doesn't waver or overwhelm throughout the entire production. T.W. © AudioFile 2010, Portland, Maine
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Product Details

  • Audio CD
  • Publisher: Brilliance Audio; Unabridged edition (May 12, 2009)
  • Language: English
  • ISBN-10: 1423393430
  • ISBN-13: 978-1423393436
  • Product Dimensions: 5 x 1.4 x 7 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #2,392,087 in Books (See Top 100 in Books)

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Customer Reviews

4.8 out of 5 stars
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Most Helpful Customer Reviews

25 of 25 people found the following review helpful By Richard on May 24, 2009
Format: Hardcover Verified Purchase
This book provides instantly actionable strategies and tactics for increasing revenue and profit with virtually zero risk. Jay Abraham has taught for years the awesome power of unconventional marketing and it's ability to produce immediate breakthroughs in sales and profit.

The stories and examples demonstrating precisely how this can be done are compelling. For example, on page 223 Abraham tells the story of a client who sold large, expensive training programs. They generated a high-volume of leads, but actually converted a small percentage to sales. By sending a simple sales letter to those who did NOT buy, and offering them an alternative program (provided by another company) at a lower price point, they generated $10,000,000 in new sales. From "dead" leads of prospects who had already said no to the main offering. A simple, brilliant, low-cost and virtually zero-risk strategy that resulted in an enormous pay day.

Another compelling example offered is the dry cleaner in Chicago Abraham worked with who turned a single store front with average performance into three highly successful locations. At that point the owner was satisfied with his profits and did not want to put in more time or effort to grow beyond the three stores. Abraham explained how his "system" for success in the dry cleaning business could be marketed to other dry cleaners in other states. The owner went on to "license" his ads and marketing system to 3,000 cleaners at $100 per month. This is the type of break-through thinking Abraham provides.

This book will OPEN YOUR EYES to the dozens and dozens of revenue and profit opportunities in your business just waiting to be capitalized on.
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17 of 17 people found the following review helpful By Loren Woirhaye VINE VOICE on August 23, 2010
Format: Paperback Verified Purchase
I've read this book a couple of times and bought it when it
first came out. Writing criticism of Jay is tough, because
he really is an amazing business thinker. A lot of his stuff
has a common-sense "duh!" factor about it... but the
question is not whether you can parrot the concept or say
"well, that's obvious", but whether you've applied it in
your own affairs.

This book has strong merits, but if you're familiar with
Jay's previous book, you'll notice that the first half is a
rehash of "Getting Everything You Can Out Of All You've
Got". Really. It's the same information, condensed.

The second half leans heavily of the internet-marketing
insights of Rich Schefren. Abraham gives credit where it's
due, acknowledging the centrality of the internet in today's
experience but admitting he's not the big expert on it.

The stuff about the internet is written more carefully than
it was in Jay's previous book, which became hopelessly dated
within a few years because the sections on the internet
treated it as less changeable than it is. He avoids that
mistake in this new book by adopting a circumspect attitude
- dominant websites rise and fall like ancient empires. We
all know it now, but in 2000 it was not so obvious.

My main criticism here is that a lot of this book is already
very familiar Abraham concepts. If you have to choose one
Abraham book to read, this one is more current than "Getting
Everything You Can Out Of All You've Got" but it's not
particulalry better.
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20 of 21 people found the following review helpful By Scott Sylvan Bell VINE VOICE on May 20, 2009
Format: Hardcover Verified Purchase
There is some deep dark information you may not want to take a look at in this book but the people who are your competition may do so before you and you may have to go and work for them. If you are in sales you must read chapter 3 now as either a refresher or just plain great information.
Whether your business is growing or stuck this book lays the foundation for future growth and success. The first 20 pages are worth purchasing the book for. It starts out as motivational and goes through to strategies and focuses on marketing.
If you are growing to fuel your growth you must look at your key indicators to determine where you are.
There is so much in this book I do not know where to start. The information is not just hot air or recycled old news like in most "new" business books. Some of these ideas may seem scattered but take from it what you can. Here are some of the ideas or building blocks I found in the book that I partially learned while obtaining a M.B.A and reading hundreds of books.

You will need to learn that you must be able to not only learn form others but delegate responsibilities to those who can handle them better so you can use your time for what you are best suited for.

There are more ways to pursue your business advertising and sales than what you are currently using.

Optimization vs. innovation is discussed, find what works and keep doing it, if what you are doing does not work follow a different action plan.

Change your marketing change your results, make sure that the message is there and that it is relevant and immediate for the buyer.

Know why you are doing and what you are doing it for who your client is, then build long term relationships and keep the sales cycle going.
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