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The Story Factor (2nd Revised Edition) Paperback – April 4, 2006


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The Story Factor (2nd Revised Edition) + Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact + Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work and Play (American Storytelling)
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Product Details

  • Paperback: 320 pages
  • Publisher: Basic Books; 2nd edition (April 4, 2006)
  • Language: English
  • ISBN-10: 0465078079
  • ISBN-13: 978-0465078073
  • Product Dimensions: 8.2 x 5.3 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #43,250 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

More About the Author

Annette Simmons is a vibrant keynote speaker, consultant and author of four books: The Story Factor named as one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins , A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work.

Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained a M.Ed. from NC State in 1994 and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks and tells a good story.

Customer Reviews

She is very compelling in her examples of stories and equally so about the rationale to use them.
Marla
If you've ever wondered why you have a hard time getting others to see your point of view, you may be using too many facts and not enough relevant stories.
Pamela Ziemann
Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories.
Rolf Dobelli

Most Helpful Customer Reviews

26 of 26 people found the following review helpful By Terry MacDonald on January 16, 2014
Format: Paperback
I will put this on my list of top ten books on personal development. A how-to book on influencing others that begins with self-reflection and the integrity required to project authenticity and believability. This book is very well done, and I see how it earned its spot in the "100 Best Business Books of All Time."

Much like Michael Jeffreys (who wrote Success Secrets of the Motivational Superstars: America's Greatest Speakers Reveal Their Secrets) Annette Simmons is not a fan of technique. That is to say, she believes that only basic goodness, honesty, and strong character can produce influence. This book is not exactly a how-to book in the sense that it directs the reader on specific tips for becoming a better storyteller, but rather, encourages a new way of thinking - which is thinking non-linearly, from multiple perspectives, and away from facts.

As author Annette Simmons notes, "People don't want more information. They are up to their eyeballs in information. They want faith--faith in you, your goals, your success, in the story you tell."

Stories get past the rational, critical mind and mines deep down into our emotions at an unconscious level. A good story induces a state of trance whereby the critical conscious mind becomes engaged in the narrative, allowing the moral/meaning of the story to sink into the unconscious unchallenged. It then influences their perception, thoughts, feelings and behavior.

I've had friends tell me they think storytelling is a strength of mine. After reading The Story Factor, I hope they are right. I know what I have to do to improve, anyway... and that is always a good thing.
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26 of 26 people found the following review helpful By Pamela Ziemann on November 25, 2010
Format: Paperback
If you've ever wondered why you have a hard time getting others to see your point of view, you may be using too many facts and not enough relevant stories. Annette Simmons explains why giving more facts will not only turn people off, but can hurt your chances for ever being able to influence them.

I had a major insight on page 50 when I read, "A subtle yet powerful shift occurs when you seek to influence people to make wise decisions rather than `right' decisions. When you decide to awaken sleeping wisdom rather than convince others you are right, you will produce a much more powerful experience for both of you."

Most of us have a cause we're concerned about and would like to see a better world for people, animals or the environment. Annette shares stories throughout the book that will get you thinking about personal stories you can share that will make a difference. When people are faced with too many facts and information (which most of us are) they'll become confused and cling to status quo. A story helps them draw out their inner wisdom and connect with Truth.

Whether it's to one person or many, if you're trying to influence the unwilling, unconcerned or unmotivated, the information in this book will help you achieve it with less effort and better results.
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23 of 23 people found the following review helpful By Omar Halabieh on May 12, 2012
Format: Paperback Verified Purchase
As the title indicates, this is a book about the power of storytelling as an influencing tool. As Annette best tells it: "People don't want more information. They are up to their eyeball in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise...Story is your path to creating faith. Telling a meaningful story means inspiring your listeners...to reach the same conclusions you have reached and decide for themselves to believe what you say and do what you want them to do. People value their own conclusions more highly than yours. They will only have faith in a story that has become real for them personally. Once people make your story, their story, you have tapped into the powerful force of faith. Future influence will require very little follow-up energy from you and may even expand as people recall and retell your story to others."

The author then goes to summarize what the remainder of the book is about: "The rest of this book is dedicated to proving to you the things you already know about storytelling and filling in whatever gaps might be missing. Storytelling is not rocket science. It is very easy and incredibly rewarding to practice."

A very enlightening, practical and applicable book - no matter what it is that you do in life. You will find inspiration and learn numerous techniques to improve your storytelling abilities and consequently your influence. Highly recommended read!

Below are key excerpts from the book, that I found particularly insightful:

1- "There are six types of stories that will serve you well in your efforts to influence others.
Read more ›
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23 of 24 people found the following review helpful By Rolf Dobelli HALL OF FAME on December 11, 2006
Format: Paperback
Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories. Unfortunately, she is a bit heavy-handed on the "why" of storytelling, which she explains in depth in every chapter, and a shade light regarding "how" to accomplish her lofty goals. Simmons explains that telling people an engaging story is far more persuasive than reciting facts and figures, or showing a PowerPoint presentation. To illustrate her position, Simmons uses good stories and parables as examples. She describes the six categories of stories you can use to connect with and influence people, and she offers suggestions on how to become a prolific, entertaining storyteller. This is not a typical "how-to" book with lists of things to do, but it is instructive and useful. We recommend it to anyone who is interested in the art of persuasion or who loves a good yarn.
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