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She is very compelling in her examples of stories and equally so about the rationale to use them.
If you've ever wondered why you have a hard time getting others to see your point of view, you may be using too many facts and not enough relevant stories.
Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories.
This book is a very valuable book for people who want to use storytelling (via public speaking or business motivation) to influence others. Read morePublished 20 days ago by William R. Drake
I am a student of storytelling - for business and pleasure. As a licensed professional counselor, I collect stories, help others tell their stories, and show others how to change... Read morePublished 5 months ago by Tamara Suttle
I bought this book ostensibly to improve my storytelling abilities and purchased this one in particular because of the reviews of others. It did not disappoint. Read morePublished 6 months ago by Richard
Great how-to guide to aid in applying story telling to all areas of life. Annette does a great job of identifying both the WHY and HOW of story telling.Published 9 months ago by John
Simmons wrote the first edition of this book back in 2001 - a time when "story" was just entering the business lexicon. Read morePublished 10 months ago by J. P. Reynolds
I read The Story Factor twice and was so inspired that it launched me on a journey of reading and networking in the storytelling space. Read morePublished 10 months ago by Jon M Harkness
This book is much more than telling stories, it is a book on psychology. I enjoyed this book thoroughly. Read morePublished 11 months ago by Attila Horvath
Once upon a time, my mother used to bake a somewhat plain looking cake. It was simply brown on top and yellowish along the sides, but once you forked into it there were nuts and... Read morePublished 11 months ago by George F. Simons
One of the most profound books I've ever read-and of the 10 books I've read about storytelling, this was by far the best one. Read morePublished 12 months ago by Richard Bromberg